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Compare Lexer and Twilio Segment 
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At a Glance
Market Segments
Small-Business (41.5% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Lexer
Star Rating
(53)4.5 out of 5
Market Segments
Small-Business (41.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LexerTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Standard Event Tracking" with a score of 8.7, making it easier for businesses to monitor user interactions effectively, while Lexer falls short in this area with a lower score of 6.0.
- Reviewers mention that Lexer shines in "Data Enrichment" with a score of 9.0, providing robust capabilities for enhancing customer profiles, whereas Segment's score of 8.6 indicates it may not offer the same depth in this functionality.
- G2 users highlight Segment's superior "Ease of Setup" with a score of 8.5, which simplifies the onboarding process, while Lexer’s score of 7.6 suggests a more complex setup experience that may require additional time and resources.
- Users on G2 note that Segment's "Data Subject Access Requests" feature scores an impressive 9.1, indicating strong compliance capabilities, while Lexer’s offerings in this area are less robust, reflecting a score of 8.6.
- Reviewers say that Segment's "Custom Event Tracking" feature, with a score of 8.3, allows for tailored tracking solutions, whereas Lexer’s lower score of 6.0 suggests limitations in customization options for event tracking.
- Users report that Lexer provides excellent "Quality of Support" with a score of 9.2, which is higher than Segment's score of 8.6, indicating that Lexer may offer more responsive and helpful customer service.
Pricing
Entry-Level Pricing
Lexer
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Lexer
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.5
46
8.9
426
Ease of Use
8.0
46
8.7
428
Ease of Setup
7.9
14
8.5
244
Ease of Admin
8.7
14
8.9
237
Quality of Support
9.2
46
8.6
367
Has the product been a good partner in doing business?
8.9
14
8.8
225
Product Direction (% positive)
9.7
44
8.3
386
Features by Category
Metrics
7.1
8
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
6.0
8
Not enough data
Reporting
7.3
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
5.5
7
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
Other
8.3
8
Not enough data
6.0
7
Not enough data
4.4
6
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
5.0
6
Not enough data
5.5
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
6.9
7
Not enough data
5.7
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Visitor Behavior
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Personalization
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.1
31
8.5
142
|
Verified
8.4
29
8.7
146
|
Verified
7.7
26
Feature Not Available
8.4
28
8.6
138
|
Verified
Intelligence
8.0
28
8.0
122
|
Verified
7.7
26
6.9
85
|
Verified
8.3
28
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
6.8
10
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
9.1
9
Not enough data
6.7
9
Not enough data
6.1
9
Not enough data
Campaign Activity
8.1
9
Not enough data
8.1
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
7.2
9
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Lexer and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Lexer is categorized as Personalization, E-Commerce Personalization, Marketing Analytics, and Digital Analytics
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Lexer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
41.5%
Apparel & Fashion
20.8%
Marketing and Advertising
9.4%
Consumer Goods
5.7%
Hospitality
3.8%
Other
18.9%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
Lexer has no discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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