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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Enterprise (50.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,061)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansIntegrate
Star Rating
(95)4.1 out of 5
Market Segments
Enterprise (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IntegrateSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in email marketing capabilities, particularly in "Automated Email Responses" with a score of 8.5, while Integrate's strength lies in "Data Quality Management" with an impressive score of 9.7, highlighting its superior data handling features.
- Reviewers mention that Adobe Marketo Engage offers robust "Lead Intelligence" features, scoring 8.4 for "Lead Analysis," whereas Integrate shines in "CRM Lead Integration" with a score of 9.7, indicating a more seamless connection with customer relationship management systems.
- G2 users note that Adobe Marketo Engage has a higher score of 9.0 in "Centralization," which helps in managing marketing efforts efficiently, while Integrate's "User, Role, and Access Management" feature scores 9.4, suggesting better control over user permissions and roles.
- Users on G2 highlight that Adobe Marketo Engage's "Campaign Management" scores 8.3, but Integrate outperforms with a score of 9.4, indicating a more effective approach to managing marketing campaigns and resources.
- Reviewers mention that while Adobe Marketo Engage has a solid score of 8.4 in "Omni-Channel Tracking," Integrate's score of 7.8 suggests it may not be as effective in tracking customer interactions across multiple channels.
- Users say that Adobe Marketo Engage's "Email Campaigns" feature scores a high 9.0, showcasing its effectiveness in email marketing, while Integrate's "Basic Reporting" feature scores 8.2, indicating a more comprehensive reporting capability in Adobe's offering.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Integrate
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Integrate
No trial information availableRatings
Meets Requirements
8.3
2,602
8.4
84
Ease of Use
7.3
2,657
7.7
80
Ease of Setup
6.7
1,308
7.9
44
Ease of Admin
7.7
1,169
8.1
42
Quality of Support
7.5
2,453
8.8
83
Has the product been a good partner in doing business?
7.7
1,162
8.8
45
Product Direction (% positive)
8.0
2,571
7.8
81
Features by Category
Email Marketing
8.3
1750
|
Verified
Not enough data
8.7
1739
|
Verified
Not enough data
8.1
1715
|
Verified
Not enough data
8.5
1650
|
Verified
Not enough data
Online Marketing
7.8
1698
|
Verified
Not enough data
7.8
1518
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1575
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1354
|
Verified
Not enough data
7.9
1252
|
Verified
Not enough data
8.2
1624
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
8.4
1643
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1592
|
Verified
Not enough data
Campaign Management
8.3
1603
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
948
Not enough data
Social
7.3
750
|
Verified
Not enough data
7.5
802
|
Verified
Not enough data
7.6
790
|
Verified
Not enough data
7.5
757
|
Verified
Not enough data
7.5
719
|
Verified
Not enough data
Reporting & Analytics
7.7
1641
|
Verified
Not enough data
7.2
1416
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1163
|
Verified
Not enough data
6.9
1014
|
Verified
Not enough data
Platform
7.7
896
|
Verified
Not enough data
8.0
886
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.7
895
|
Verified
Not enough data
7.6
595
Not enough data
Agentic AI - Marketing Automation
7.4
64
Not enough data
7.4
62
Not enough data
7.4
62
Not enough data
7.1
62
Not enough data
7.3
63
Not enough data
7.5
63
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
865
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Tasks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Projects
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Project Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
321
8.7
14
8.2
325
8.0
18
8.4
339
Feature Not Available
Lead Management
8.4
361
9.0
16
8.0
327
Feature Not Available
8.2
337
Feature Not Available
Marketing Campaigns
8.4
315
7.9
12
8.1
300
Feature Not Available
8.0
298
7.9
14
8.1
315
|
Verified
Feature Not Available
8.3
342
8.8
16
Campaign Execution
8.2
321
8.3
8
8.1
311
8.2
15
8.1
301
8.3
12
9.0
161
|
Verified
Feature Not Available
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Not enough data
Platform Basics
Not enough data
9.1
16
Not enough data
8.4
15
Not enough data
8.9
16
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.7
14
Not enough data
8.3
13
Platform Additional Functionality
Not enough data
8.3
18
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Integrate are categorized as Account Data Management
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Integrate is categorized as Cross-Channel Advertising, Project Management, and Account-Based Orchestration Platforms
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Integrate
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
29.5%
Marketing and Advertising
20.0%
Information Technology and Services
18.9%
Computer & Network Security
5.3%
Telecommunications
3.2%
Other
23.2%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Integrate has no discussions with answers
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