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At a Glance
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(14,492)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
Wishpond
Wishpond
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (89.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$99 per month
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that HubSpot Marketing Hub excels in user satisfaction, with a significantly higher overall score compared to Wishpond. Users appreciate its easy-to-use interface and the seamless integration of various marketing tools, which enhances campaign management efficiency.
  • Users say that HubSpot's automation features are particularly beneficial, allowing them to save time on follow-ups and repetitive tasks. In contrast, Wishpond, while offering a range of features, has received feedback indicating it may not be as robust in automation capabilities.
  • Reviewers mention that HubSpot Marketing Hub's implementation process is quick and intuitive, making it easier for businesses to get started. On the other hand, Wishpond has fewer recent reviews, which may suggest challenges in its setup or user experience that are not as well-documented.
  • According to verified reviews, HubSpot Marketing Hub provides superior support quality, with users highlighting the responsiveness and helpfulness of the support team. Wishpond users have noted positive experiences with their support as well, but the overall sentiment leans towards HubSpot for more comprehensive assistance.
  • G2 reviewers highlight that HubSpot's extensive feature set, including advanced email marketing tools and lead tracking, significantly enhances its value for small businesses. While Wishpond offers similar functionalities, users have expressed that HubSpot's tools are more effective and user-friendly.
  • Users report that HubSpot Marketing Hub's analytics capabilities are a standout feature, providing valuable insights into campaign performance. Wishpond, while it does offer analytics, has received mixed feedback regarding its depth and usability, indicating that users may find HubSpot's reporting tools more beneficial for data-driven decision-making.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
Wishpond
Pro
$99
per month
Browse all 2 pricing plans
Free Trial
HubSpot Marketing Hub
Free Trial is available
Wishpond
Free Trial is available
Ratings
Meets Requirements
8.5
9,730
7.4
144
Ease of Use
8.6
11,414
7.3
141
Ease of Setup
8.1
7,124
7.4
60
Ease of Admin
8.5
4,996
7.1
48
Quality of Support
8.7
9,201
7.6
146
Has the product been a good partner in doing business?
8.7
4,914
7.2
52
Product Direction (% positive)
8.9
9,370
6.6
140
Features by Category
8.0
6,746
7.3
54
Email Marketing
8.8
5583
|
Verified
7.4
40
8.9
5432
|
Verified
7.4
37
8.6
5401
|
Verified
7.4
35
8.8
5124
|
Verified
7.9
37
Online Marketing
8.5
5276
|
Verified
8.6
43
8.2
4573
|
Verified
7.9
35
8.1
4297
|
Verified
8.0
28
8.1
4812
|
Verified
8.2
44
8.1
4455
|
Verified
Feature Not Available
Lead Management
8.5
5029
|
Verified
7.5
40
8.1
4740
|
Verified
7.4
34
8.4
4856
|
Verified
6.9
29
8.0
4363
|
Verified
7.3
23
8.4
4804
|
Verified
7.6
29
8.2
4527
|
Verified
7.3
30
8.4
4500
|
Verified
7.5
26
8.4
4529
|
Verified
7.0
26
Campaign Management
8.2
4104
|
Verified
Feature Not Available
7.9
3685
|
Verified
6.9
24
7.9
3631
|
Verified
6.1
17
7.2
2775
|
Verified
Feature Not Available
Social
7.7
3733
|
Verified
Feature Not Available
8.1
4137
|
Verified
Feature Not Available
8.1
4118
|
Verified
8.0
35
8.0
3984
|
Verified
7.8
34
7.7
3204
|
Verified
Feature Not Available
Reporting & Analytics
8.3
5197
|
Verified
7.5
42
8.0
4823
|
Verified
7.3
28
7.6
3975
|
Verified
Feature Not Available
7.5
3660
|
Verified
Feature Not Available
7.7
4069
|
Verified
Feature Not Available
Platform
7.9
3523
|
Verified
7.5
28
8.5
3561
|
Verified
7.9
28
8.7
3493
|
Verified
7.4
26
8.0
2470
|
Verified
7.5
19
7.4
2368
|
Verified
Feature Not Available
8.6
3327
|
Verified
7.8
24
7.9
2543
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.8
296
Not enough data
6.7
288
Not enough data
6.8
290
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3518
|
Verified
7.6
24
8.0
3204
|
Verified
7.3
20
8.1
2989
|
Verified
6.9
18
Account Data ManagementHide 20 FeaturesShow 20 Features
7.5
1,620
Not enough data
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1241
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Not enough data
7.7
28
Campaign Creation
Not enough data
8.1
26
Not enough data
7.8
24
Not enough data
8.1
22
Distribution
Not enough data
7.6
26
Not enough data
7.5
22
Not enough data
7.9
25
Not enough data
8.1
24
Not enough data
7.7
16
Not enough data
7.9
20
Data Collection
Not enough data
7.4
24
Not enough data
7.0
22
Not enough data
7.5
25
Not enough data
8.3
16
Not enough data
7.4
19
Conversational MarketingHide 21 FeaturesShow 21 Features
7.4
2,057
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
7.4
92
7.7
33
Design and Customization
6.8
85
7.8
24
7.6
83
7.8
28
7.8
85
8.3
20
7.7
83
7.8
23
Campaigns
7.4
80
7.8
21
7.5
79
7.7
18
7.5
78
7.9
18
7.6
76
7.3
23
Integrations
8.0
80
6.8
17
7.1
74
8.1
13
6.9
68
7.4
19
7.5
76
7.5
21
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
338
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Account-Based Orchestration PlatformsHide 15 FeaturesShow 15 Features
7.6
311
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
8.5
773
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
7.8
2,899
Not enough data
Content & Collaboration
8.3
1275
Not enough data
8.3
1332
Not enough data
8.1
1020
Not enough data
8.3
1095
Not enough data
8.7
1408
Not enough data
8.3
968
Not enough data
Social Management
8.2
2194
Not enough data
8.6
2372
Not enough data
8.4
2105
Not enough data
8.3
2253
Not enough data
8.0
1672
Not enough data
8.2
953
Not enough data
7.3
325
Not enough data
Agentic AI - Social Media Management
6.7
74
Not enough data
6.9
70
Not enough data
7.0
72
Not enough data
6.8
69
Not enough data
7.0
72
Not enough data
7.0
72
Not enough data
6.9
74
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.7
524
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
434
Not enough data
8.5
485
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.0
1,707
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
8.0
26
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
7.9
1,615
6.9
33
Page Customization
8.4
1359
|
Verified
6.9
23
|
Verified
7.9
1398
|
Verified
7.4
24
|
Verified
7.8
1281
|
Verified
7.1
24
|
Verified
8.1
1319
|
Verified
6.7
22
|
Verified
Page Optimization
8.1
1186
|
Verified
6.9
20
|
Verified
8.0
1293
|
Verified
6.8
21
|
Verified
8.1
1332
|
Verified
6.9
24
|
Verified
7.8
1221
|
Verified
6.8
19
|
Verified
Integrations
7.4
756
|
Verified
6.9
23
|
Verified
8.7
1248
|
Verified
7.1
23
|
Verified
8.5
1245
|
Verified
7.2
26
|
Verified
Generative AI
7.1
349
5.6
6
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
7.7
1,118
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
910
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
3,551
Not enough data
Marketing Operations
7.7
2237
|
Verified
Not enough data
8.3
2678
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2875
|
Verified
Not enough data
8.3
3119
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
537
Not enough data
Agentic AI - Marketing Analytics
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
51.5%
Mid-Market(51-1000 emp.)
42.0%
Enterprise(> 1000 emp.)
6.4%
Wishpond
Wishpond
Small-Business(50 or fewer emp.)
89.2%
Mid-Market(51-1000 emp.)
9.7%
Enterprise(> 1000 emp.)
1.1%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Wishpond
Wishpond
Marketing and Advertising
16.4%
Health, Wellness and Fitness
11.9%
Retail
9.0%
Apparel & Fashion
5.6%
Professional Training & Coaching
3.4%
Other
53.7%
Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
Demandbase One
Demandbase One
Add Demandbase One
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
Wishpond
Wishpond Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Ortto
Ortto
Add Ortto
ShortStack
ShortStack
Add ShortStack
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 Comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
Wishpond
Wishpond Discussions
Litigation
1 Comment
Mike C.
MC
Hi Thomas, I would like to chat with you in private regarding my experience with Wishpond and a serious issue I have with them.Read more
Monty the Mongoose crying
Wishpond has no more discussions with answers