# HubSpot Service Hub vs Totango Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Service Hub excels in its **ticketing system** , which users find very easy to navigate. This feature allows for quick resolution of issues, making it a favorite among those who prioritize customer support efficiency.
- **Users say** that Totango offers a visually appealing interface that enhances user experience. Reviewers appreciate the ability to view customer usage data in one place, allowing for easy sorting and filtering, which is particularly beneficial for tracking customer health scores.
- **According to verified reviews** , HubSpot Service Hub is praised for its **intuitive integration** with other HubSpot products. Users find that this seamless connection enhances their overall workflow, making it easier to manage customer support alongside CRM functionalities.
- **Reviewers mention** that while Totango provides valuable features like **centralized department communication** and to-do tracking, some users feel it struggles with configuration challenges, which can hinder its adaptability to specific business needs.
- **Users highlight** that HubSpot Service Hub's reporting functionality is robust and user-friendly, making it a strong choice for organizations that rely on data-driven insights to improve customer service and support operations.
- **G2 reviewers note** that Totango's implementation process can be less straightforward compared to HubSpot Service Hub, which is often described as having a more intuitive onboarding experience, making it easier for teams to get up and running quickly.



| | HubSpot Service Hub | Totango | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 2,915 | 1,150 | 
| **Largest Market Segment** | Small-Business (59.5% of reviews) | Mid-Market (57.0% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | Contact Us Per Year | 

---
## Top Pros & Cons

### HubSpot Service Hub

Pros:
- Ease of Use (325 reviews)
- Features (214 reviews)

Cons:
- Missing Features (117 reviews)
- Limited Customization (93 reviews)

### Totango

Pros:
- Ease of Use (202 reviews)
- Customer Support (98 reviews)

Cons:
- Learning Curve (83 reviews)
- Integration Issues (65 reviews)

---
## Ratings Comparison
| Rating | HubSpot Service Hub | Totango | 
|---|---|---|
  | **Meets Requirements** | 8.5 (2143 reviews) | 8.3 (970 reviews) | 
  | **Ease of Use** | 8.6 (2336 reviews) | 8.2 (984 reviews) | 
  | **Ease of Setup** | 8.3 (1345 reviews) | 7.4 (494 reviews) | 
  | **Ease of Admin** | 8.5 (921 reviews) | 7.8 (362 reviews) | 
  | **Quality of Support** | 8.8 (1966 reviews) | 8.4 (816 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (909 reviews) | 8.6 (361 reviews) | 
  | **Product Direction (% positive)** | 8.7 (2009 reviews) | 8.7 (946 reviews) | 

---
## Pricing

### HubSpot Service Hub

#### Entry-Level Pricing

Plan: Service Hub Free

Price: $0.00 Per Month

Description: For customer service professionals. A simple set of tools to start connecting with and supporting your customers — for free.

Key Features:
- Ticketing
- Custom support form fields
- Live chat

[Browse all 4 editions](https://www.g2.com/products/hubspot-service-hub/pricing)

#### Free Trial

Yes

### Totango

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us Per Year

Description: Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.

Key Features:
-  10 users (Practitioner seats)
- 2,000 customer accounts
-  5 teams

[Browse all 2 editions](https://www.g2.com/products/totango/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Help Desk

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 8.0/10 | 1152 |
| **Totango** | N/A | N/A |

#### Ticket and Case Management

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Ticket creation user experience** | 8.5 (774 reviews) ✓ Verified | Not enough data | 
| **Ticket response user experience** | 8.4 (774 reviews) ✓ Verified | Not enough data | 
| **Workflow** | 8.4 (792 reviews) ✓ Verified | Not enough data | 
| **Response Automation** | 8.3 (710 reviews) ✓ Verified | Not enough data | 
| **SLA Management** | 7.8 (482 reviews) | Not enough data | 
| **Attachments/Screencasts** | 8.2 (708 reviews) ✓ Verified | Not enough data | 
| **Ticket Collaboration** | 8.4 (722 reviews) | Not enough data | 
| **Customer and Contacts Database** | 8.7 (749 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Generation** | 7.3 (98 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (98 reviews) | Not enough data | 

#### Agentic AI - Help Desk

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (89 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (91 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (91 reviews) | Not enough data | 

#### Communication Channels

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Customer Portal** | 8.1 (505 reviews) | Not enough data | 
| **Email to Case** | 8.5 (720 reviews) ✓ Verified | Not enough data | 
| **Chat/Live Support** | 8.3 (642 reviews) ✓ Verified | Not enough data | 
| **Social Integration** | 7.8 (447 reviews) | Not enough data | 
| **Voice** | 7.7 (465 reviews) | Not enough data | 

#### Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Mobile User Support** | 7.3 (513 reviews) | Not enough data | 
| **Customization ** | 8.1 (624 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (670 reviews) ✓ Verified | Not enough data | 
| **Integration** | 8.3 (632 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.3 (730 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.5 (744 reviews) ✓ Verified | Not enough data | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 7.9/10 | 1025 |
| **Totango** | 7.9/10 | 822 |

#### Customer Information

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Customer Health Scores** | 8.4 (610 reviews) ✓ Verified | 8.2 (775 reviews) ✓ Verified | 
| **Customer Monitoring** | 8.6 (743 reviews) ✓ Verified | 8.4 (753 reviews) ✓ Verified | 
| **Customer Profiles** | 8.6 (789 reviews) ✓ Verified | 8.4 (748 reviews) ✓ Verified | 
| **Playbooks** | 8.0 (484 reviews) ✓ Verified | 7.7 (639 reviews) ✓ Verified | 
| **Customer Segments** | 8.3 (607 reviews) ✓ Verified | 8.5 (759 reviews) ✓ Verified | 
| **Product Engagement** | 8.3 (593 reviews) ✓ Verified | 8.0 (697 reviews) ✓ Verified | 
| **Surveys** | 8.5 (751 reviews) ✓ Verified | 7.3 (569 reviews) ✓ Verified | 

#### Predictions

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Churn Risk** | 7.5 (457 reviews) ✓ Verified | 7.8 (667 reviews) ✓ Verified | 
| **Upsell Opportunities** | 7.8 (480 reviews) ✓ Verified | 7.1 (634 reviews) ✓ Verified | 
| **Custom Triggers** | 8.2 (559 reviews) | 7.9 (674 reviews) ✓ Verified | 
| **Machine Learning** | 7.7 (408 reviews) ✓ Verified | 6.6 (495 reviews) ✓ Verified | 

#### Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Reporting & Dashboards** | 8.5 (863 reviews) ✓ Verified | 8.0 (756 reviews) ✓ Verified | 
| **API & Integrations** | 8.2 (711 reviews) ✓ Verified | 7.7 (692 reviews) ✓ Verified | 
| **Data Import & Export Tools** | 8.4 (745 reviews) ✓ Verified | 7.9 (690 reviews) ✓ Verified | 
| **Workflow Capability** | 8.6 (816 reviews) ✓ Verified | 8.0 (701 reviews) ✓ Verified | 
| **Notifications** | 8.4 (867 reviews) ✓ Verified | 7.9 (726 reviews) ✓ Verified | 
| **Customization** | 8.2 (667 reviews) | 7.9 (717 reviews) ✓ Verified | 
| **Scalability** | 8.5 (789 reviews) ✓ Verified | 8.3 (710 reviews) ✓ Verified | 
| **Data Security** | 8.8 (749 reviews) ✓ Verified | 8.5 (632 reviews) ✓ Verified | 
| **Performance & Reliability** | 8.7 (859 reviews) ✓ Verified | 8.2 (742 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.8 (843 reviews) ✓ Verified | 8.3 (710 reviews) ✓ Verified | 

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Generation** | 7.6 (121 reviews) | Feature Not Available | 
| **AI Text Summarization** | 7.7 (118 reviews) | Feature Not Available | 

#### Agentic AI - Customer Success

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (92 reviews) | 7.5 (53 reviews) | 
| **Multi-step Planning** | 7.6 (92 reviews) | 7.8 (52 reviews) | 
| **Cross-system Integration** | 7.7 (93 reviews) | 8.0 (51 reviews) | 
| **Natural Language Interaction** | 7.7 (92 reviews) | 7.7 (51 reviews) | 
| **Proactive Assistance** | 7.7 (92 reviews) | 7.6 (52 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | 6.8/10 | 63 |

#### User Analysis

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Survey Implementation** | Not enough data | 7.1 (50 reviews) | 
| **Data Analysis** | Not enough data | 7.0 (55 reviews) | 

#### User Support

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **User Segmentation** | Not enough data | 7.9 (55 reviews) | 
| **Multi-Language Support** | Not enough data | 6.9 (39 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | Feature Not Available | 

#### Walkthrough Type

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | 6.6 (41 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Integration** | Not enough data | 7.1 (7 reviews) | 
| **Communications** | Not enough data | 6.4 (7 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Analytics** | Not enough data | 6.2 (7 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Customer self-service** | Not enough data | 7.1 (7 reviews) | 
| **In-app guidance** | Not enough data | 5.8 (8 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | 7.6/10 | 224 |

#### Data Sourcing

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.1 (178 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.1 (178 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | 7.1 (110 reviews) | 
| **Multiple Devices** | Not enough data | 7.6 (113 reviews) | 

#### Intelligence

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Feature Not Available | 
| **Predictive Modeling** | Not enough data | 7.2 (157 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | Feature Not Available | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 8.3/10 | 568 |
| **Totango** | N/A | N/A |

#### Productivity Tools

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Notes** | 8.7 (504 reviews) | Not enough data | 
| **Internal Discussion** | 8.3 (454 reviews) | Not enough data | 
| **Assignments and Tasks** | 8.6 (497 reviews) | Not enough data | 
| **Workflows** | 8.6 (510 reviews) | Not enough data | 
| **Templates** | 8.6 (500 reviews) | Not enough data | 
| **Integrations** | 8.4 (483 reviews) | Not enough data | 
| **Tagging System** | 8.4 (461 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Trends** | 8.0 (384 reviews) | Not enough data | 
| **Performance Tracking** | 8.4 (447 reviews) | Not enough data | 
| **Email Tracking** | 8.7 (496 reviews) | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (58 reviews) | Not enough data | 
| **Decision Making** | 7.4 (58 reviews) | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | 7.7/10 | 92 |

#### Sales Team

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Flexible Sales Process** | Not enough data | 7.4 (68 reviews) | 
| **Training Mode** | Not enough data | Feature Not Available | 
| **Playbooks** | Not enough data | 7.6 (74 reviews) | 

#### Intelligence

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Opportunity Identification** | Not enough data | 7.3 (72 reviews) | 
| **Zero-touch Renewals** | Not enough data | 6.8 (66 reviews) | 
| **Smart Content** | Not enough data | 6.8 (62 reviews) | 

#### Mapping

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Multiple Org Charts** | Not enough data | Feature Not Available | 
| **Stakeholder Roles** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Revenue Optimization

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (7 reviews) | 
| **Decision Making** | Not enough data | 7.9 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | 7.7/10 | 192 |

#### Platform Basics

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Templates** | Not enough data | 8.0 (143 reviews) | 
| **Exporting** | Not enough data | 7.7 (146 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.2 (139 reviews) | 
| **Multiple Personas** | Not enough data | Feature Not Available | 
| **Data Analytics ** | Not enough data | 7.6 (132 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | 8.1/10 | 270 |

#### Platform Basics

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.4 (228 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 8.2 (227 reviews) ✓ Verified | 

#### Platform Data

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.0 (221 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 7.9 (222 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (242 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | 8.2 (227 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.2 (219 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.9 (227 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | 8.1 (199 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | 7.8/10 | 126 |

#### Analytics

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.1 (101 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.2 (95 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | Feature Not Available | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 8.0 (90 reviews) | 
| **Multilanguage Support** | Not enough data | Feature Not Available | 
| **Multiple Branding Support** | Not enough data | 7.6 (76 reviews) | 
| **Vertical-specific Solutions** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (51 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (52 reviews) | 

#### Agentic AI - Experience Management

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 8.7/10 | 19 |
| **Totango** | N/A | N/A |

#### Responses

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Personalization** | 9.1 (16 reviews) | Not enough data | 
| **Route To Human** | 8.6 (16 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 9.0 (16 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Sales Follow-Up** | 8.5 (16 reviews) | Not enough data | 
| **Customer Interaction Automation** | 8.5 (16 reviews) | Not enough data | 
| **Lead Generation** | 8.6 (16 reviews) | Not enough data | 
| **Document Processing** | 8.5 (16 reviews) | Not enough data | 
| **Feedback Collection** | 8.8 (16 reviews) | Not enough data | 

#### Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Conversation Editor** | 8.1 (16 reviews) | Not enough data | 
| **Integration** | 8.8 (16 reviews) | Not enough data | 
| **Human-In-The-Loop** | 8.8 (16 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Independent Decision Making** | 8.9 (16 reviews) | Not enough data | 
| **Adaptive Responses** | 8.5 (16 reviews) | Not enough data | 
| **Task Execution** | 8.3 (16 reviews) | Not enough data | 
| **Problem Solving** | 8.5 (16 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Generation** | 8.8 (17 reviews) | Not enough data | 
| **AI Text Summarization** | 9.0 (17 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 8.0/10 | 932 |
| **Totango** | N/A | N/A |

#### Conversational Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Personalization** | 8.3 (804 reviews) | Not enough data | 
| **Omnichannel** | 8.0 (608 reviews) | Not enough data | 
| **Contextual Engagement** | 8.1 (354 reviews) | Not enough data | 
| **Proactive Engagement** | 8.2 (548 reviews) | Not enough data | 

#### Support Automation

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Intelligent Routing** | 8.2 (634 reviews) | Not enough data | 
| **Seamless Escalation** | 8.1 (396 reviews) | Not enough data | 
| **Transcripts** | 8.2 (609 reviews) | Not enough data | 
| **Self-Serve Support** | 8.1 (566 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Generation** | 7.4 (263 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (261 reviews) | Not enough data | 

### Client Onboarding

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | 8.1/10 | 243 |

#### Onboarding Setup

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Workflows** | Not enough data | 8.2 (221 reviews) | 
| **Templates** | Not enough data | 7.9 (212 reviews) | 
| **Checklists** | Not enough data | 8.0 (202 reviews) | 

#### Project Tracking

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Monitoring** | Not enough data | 8.2 (199 reviews) | 
| **Resources** | Not enough data | Feature Not Available | 
| **Content** | Not enough data | 8.0 (195 reviews) | 
| **Tasks** | Not enough data | 8.4 (212 reviews) | 
| **Optimization** | Not enough data | 8.0 (193 reviews) | 

#### Customer Engagement

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Portal** | Not enough data | 7.9 (188 reviews) | 
| **Engagement** | Not enough data | 8.0 (204 reviews) | 
| **Branding** | Not enough data | 7.7 (199 reviews) | 
| **Visibility** | Not enough data | 8.3 (198 reviews) | 
| **Collaboration** | Not enough data | Feature Not Available | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 8.4/10 | 885 |
| **Totango** | N/A | N/A |

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Generation** | 7.7 (140 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (138 reviews) | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

#### Communication

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Pop-up Chat** | 8.6 (424 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.4 (422 reviews) ✓ Verified | Not enough data | 
| **Targeted Emails** | 8.7 (388 reviews) ✓ Verified | Not enough data | 
| **In-App Messaging** | 8.6 (337 reviews) | Not enough data | 
| **Co-Browsing** | 8.1 (265 reviews) | Not enough data | 

####  Internal Use

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Customization ** | 8.1 (624 reviews) ✓ Verified | Not enough data | 
| **Conversation Archiving** | 8.5 (380 reviews) ✓ Verified | Not enough data | 
| **Lead Development** | 8.4 (340 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.6 (421 reviews) | Not enough data | 
| **Team Inbox ** | 8.8 (412 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.7 (399 reviews) ✓ Verified | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 8.3/10 | 746 |
| **Totango** | N/A | N/A |

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Summarization** | 7.6 (186 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Knowledge Base** | 8.6 (655 reviews) | Not enough data | 
| **Searchable Articles** | 8.6 (628 reviews) | Not enough data | 
| **Community Forums** | 7.7 (86 reviews) | Not enough data | 
| **Mobile Optimization** | 7.9 (416 reviews) | Not enough data | 
| **Personalization** | 8.3 (451 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Branding** | 8.3 (437 reviews) | Not enough data | 
| **Automation** | 8.5 (454 reviews) | Not enough data | 
| **Artificial Intelligence** | 7.7 (360 reviews) | Not enough data | 
| **Integrations** | 8.3 (429 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (32 reviews) | Not enough data | 
| **Multi-step Planning** | 8.4 (32 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (31 reviews) | Not enough data | 
| **Decision Making** | 8.5 (31 reviews) | Not enough data | 

### Digital Customer Service Platforms

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 7.6/10 | 86 |
| **Totango** | N/A | N/A |

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Generation** | 7.6 (86 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (86 reviews) | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | 8.5/10 | 345 |
| **Totango** | N/A | N/A |

#### Generative AI

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **AI Text Generation** | 7.5 (80 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (81 reviews) | Not enough data | 

#### Survey Management

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Brand Design Consistency** | 8.6 (213 reviews) ✓ Verified | Not enough data | 
| **Survey Deployment** | 8.6 (260 reviews) ✓ Verified | Not enough data | 
| **Feedback Collection** | 8.7 (278 reviews) ✓ Verified | Not enough data | 
| **Device Responsiveness** | 8.6 (263 reviews) ✓ Verified | Not enough data | 

#### Process Management

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Feedback Aggregation** | 8.5 (246 reviews) ✓ Verified | Not enough data | 
| **Trigger Alerts** | 8.6 (256 reviews) | Not enough data | 
| **Real-Time Analysis** | 8.6 (255 reviews) ✓ Verified | Not enough data | 
| **Real-Time Action** | 8.6 (255 reviews) | Not enough data | 

#### System Management

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Security** | 8.9 (252 reviews) ✓ Verified | Not enough data | 
| **System Monitoring** | 8.8 (243 reviews) | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | 

#### Automation

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 

#### Autonomy

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Service Hub** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HubSpot Service Hub | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Success Software](https://www.g2.com/categories/customer-success)

**Unique to HubSpot Service Hub (9):** [Digital Customer Service Platforms](https://www.g2.com/categories/digital-customer-service-platforms), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Live Chat Software](https://www.g2.com/categories/live-chat), [Help Desk Software](https://www.g2.com/categories/help-desk), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents)

**Unique to Totango (8):** [Client Onboarding Software](https://www.g2.com/categories/client-onboarding), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Experience Management Software](https://www.g2.com/categories/experience-management), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [SAP Store Software](https://www.g2.com/categories/sap-store)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Service Hub | Totango | 
|---|---|---|
| **Small-Business** | 59.5% | 22.3% | 
| **Mid-Market** | 37.1% | 57.0% | 
| **Enterprise** | 3.4% | 20.7% | 

### By Industry

#### HubSpot Service Hub

- **Computer Software:** 19.4%
- **Information Technology and Services:** 10.7%
- **Marketing and Advertising:** 5.3%
- **Financial Services:** 4.5%
- **Education Management:** 3.3%
- **Real Estate:** 3.0%
- **Health, Wellness and Fitness:** 2.7%
- **Consumer Services:** 2.6%
- **Hospital & Health Care:** 2.1%
- **Accounting:** 1.9%
- **Other:** 44.4%

#### Totango

- **Computer Software:** 36.2%
- **Information Technology and Services:** 19.0%
- **Telecommunications:** 4.3%
- **Internet:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Computer & Network Security:** 3.1%
- **Financial Services:** 2.6%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.5%
- **E-Learning:** 1.5%
- **Other:** 23.5%

---
## Alternatives

### Alternatives to HubSpot Service Hub

- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6989 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3878 reviews)
- [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3751 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.7/5 stars (2495 reviews)
- [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) — 4.4/5 stars (7357 reviews)
- [Gorgias](https://www.g2.com/products/gorgias/reviews) — 4.6/5 stars (563 reviews)
- [Help Scout](https://www.g2.com/products/help-scout/reviews) — 4.4/5 stars (428 reviews)
- [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) — 4.4/5 stars (7732 reviews)
- [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) — 4.4/5 stars (450 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1907 reviews)

### Alternatives to Totango

- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (509 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1601 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (940 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1746 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (701 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (424 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1798 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)

---
## Top Discussions

### HubSpot Service Hub

- Title: [How does HubSpot Service Hub contribute to creating a more cohesive and effective customer service experience?](https://www.g2.com/discussions/how-does-hubspot-service-hub-contribute-to-creating-a-more-cohesive-and-effective-customer-service-experience) — 3 comments, 1 upvote
  > **Top comment:** " Tim's Web Worx: HubSpot Service Hub Review

As a proud HubSpot Solutions Partner, Tim's Web Worx has had the privilege of integrating HubSpot's powerful..."
- Title: [What is HubSpot Service Hub used for?](https://www.g2.com/discussions/what-is-hubspot-service-hub-used-for) — 2 comments, 1 upvote
  > **Top comment:** "HubSpot Service Hub is an AI-powered tool for managing customer interactions and resolving issues, suitable for businesses of all sizes."
- Title: [What does HubSpot software do?](https://www.g2.com/discussions/hubspot-service-hub-what-does-hubspot-software-do) — 2 comments
  > **Top comment:** "Huspot is a multi-tool CRM that includes tools for sales, marketing, support, and a CMS. We use Hubspot for the CRM, marketing tools like forms, landing..."
- Title: [What is service hub?](https://www.g2.com/discussions/what-is-service-hub) — 2 comments
  > **Top comment:** "I have no idea. I don't know what G2 is either. It's very confusing. "
- Title: [How to customise the website](https://www.g2.com/discussions/24540-how-to-customise-the-website) — 2 comments, 1 upvote
  > **Top comment:** "Eduardo,
Its not entirely clear to me what you are hoping to customize? We have been able to do quite a bit with ours for the Knowledge Base. Here's a link..."

### Totango

- Title: [What would be the best way to load the pages faster?](https://www.g2.com/discussions/51442-what-would-be-the-best-way-to-load-the-pages-faster) — 2 comments
  > **Top comment:** "Only way I've seen is to restrict your filters on notifications (the first page for me at least)"
- Title: [What are best practices for CSM assignment process - both dynamic and static?](https://www.g2.com/discussions/16231-what-are-best-practices-for-csm-assignment-process-both-dynamic-and-static) — 2 comments, 1 upvote
  > **Top comment:** "Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequently"
- Title: [1. Embed a PDF fillable form? 2. Prepopulated email response be hyperlink to an automated email](https://www.g2.com/discussions/1-embed-a-pdf-fillable-form-2-prepopulated-email-response-be-hyperlink-to-an-automated-email) — 1 comment, 1 upvote
  > **Top comment:** "Julio, thank you for your questions and  patience. 
Totango support forms, however not in a PDF format. As for triggering responses, we can absolutely..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/totango-i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment, 1 upvote
  > **Top comment:** "Hi Jon,

That definitely a great idea. The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment
  > **Top comment:** "Hi Jon, 

The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the features are coming directly..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-service-hub-vs-totango)