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Compare HubSpot Service Hub and Kustomer 
Featured Products
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Mid-Market (65.9% of reviews)
Entry-Level Pricing
$0.00 Per Month
Starting at $89.00 1 User Per Month
HubSpot Service Hub
Star Rating
(2,887)4.4 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 4 pricing plansKustomer
Star Rating
(510)4.5 out of 5
Market Segments
Mid-Market (65.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $89.00 1 User Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Service Hub excels in automation capabilities, with users highlighting how its tools save significant time by efficiently routing tickets and triggering follow-up emails without manual intervention. This feature has been described as a "game-changer" for reducing repetitive tasks.
- Users say Kustomer stands out for its user-friendly interface, making it easy to centralize customer information. Reviewers appreciate the seamless integration with other applications like Shopify, which enhances daily operations and simplifies data retrieval.
- According to verified reviews, HubSpot Service Hub is praised for its robust reporting and analytical features, allowing users to keep track of client interactions and email records effectively. This capability is particularly beneficial for businesses looking to maintain comprehensive oversight of their customer relationships.
- Reviewers mention that Kustomer provides exceptional customer support, with many users noting the professionalism and responsiveness of the support team. This level of service contributes to a positive overall experience, especially during the implementation phase.
- G2 reviewers highlight that while HubSpot Service Hub is strong in automation and reporting, it may not offer the same level of customization as Kustomer. Users have expressed a desire for more tailored solutions to fit their specific workflow needs.
- Users report that Kustomer's ticket creation and response user experiences are particularly high-rated, with many finding the process intuitive and efficient. This focus on user experience helps streamline customer service operations, making it a preferred choice for teams prioritizing ease of use.
Pricing
Entry-Level Pricing
HubSpot Service Hub
Service Hub Free
$0.00
Per Month
For customer service professionals. A simple set of tools to start connecting with and supporting your customers — for free.
- Ticketing
- Custom support form fields
- Live chat
Kustomer
Enterprise
Starting at $89.00
1 User Per Month
Essential CX tools for growing teams—
powerful, affordable, and built to scale
- Conversational Timeline
- Tasks and Automations
- Data & File Storage
Free Trial
HubSpot Service Hub
Free Trial is available
Kustomer
No trial information availableRatings
Meets Requirements
8.5
2,122
8.9
386
Ease of Use
8.6
2,314
8.8
401
Ease of Setup
8.3
1,326
8.6
211
Ease of Admin
8.5
918
8.1
152
Quality of Support
8.8
1,950
9.0
368
Has the product been a good partner in doing business?
8.8
906
8.8
148
Product Direction (% positive)
8.7
1,990
8.8
377
Features by Category
Ticket and Case Management
8.5
770
|
Verified
9.2
184
|
Verified
8.4
770
|
Verified
9.1
188
|
Verified
8.4
780
|
Verified
8.9
192
|
Verified
8.2
706
|
Verified
8.9
184
|
Verified
7.8
482
8.9
163
|
Verified
8.2
707
|
Verified
8.9
182
|
Verified
8.4
718
9.2
182
|
Verified
8.7
742
|
Verified
9.1
183
|
Verified
Generative AI
7.4
97
7.9
49
7.4
97
8.4
49
Agentic AI - Help Desk
7.5
89
7.8
43
7.5
91
7.9
43
7.5
90
8.1
43
Communication Channels
8.1
505
8.9
165
|
Verified
8.5
718
|
Verified
9.3
190
|
Verified
8.3
641
|
Verified
9.1
165
|
Verified
7.8
447
8.5
163
|
Verified
7.7
465
8.7
152
Platform
7.4
512
8.0
82
8.1
624
|
Verified
8.7
169
|
Verified
8.4
667
|
Verified
9.2
124
|
Verified
8.3
626
|
Verified
8.9
120
|
Verified
8.3
721
|
Verified
8.4
156
|
Verified
8.4
741
|
Verified
8.5
156
|
Verified
Customer Information
8.4
610
|
Verified
Not enough data
8.6
743
|
Verified
Not enough data
8.6
789
|
Verified
Not enough data
8.0
483
|
Verified
Not enough data
8.3
606
|
Verified
Not enough data
8.3
593
|
Verified
Not enough data
8.5
751
|
Verified
Not enough data
Predictions
7.5
457
|
Verified
Not enough data
7.8
479
|
Verified
Not enough data
8.2
558
Not enough data
7.7
407
|
Verified
Not enough data
Platform
8.5
861
|
Verified
Not enough data
8.2
709
|
Verified
Not enough data
8.4
744
|
Verified
Not enough data
8.6
815
|
Verified
Not enough data
8.4
866
|
Verified
Not enough data
8.2
665
Not enough data
8.5
788
|
Verified
Not enough data
8.8
748
|
Verified
Not enough data
8.7
858
|
Verified
Not enough data
8.8
841
|
Verified
Not enough data
Generative AI
7.7
120
Not enough data
7.8
117
Not enough data
Agentic AI - Customer Success
7.4
91
Not enough data
7.6
92
Not enough data
7.7
93
Not enough data
7.7
92
Not enough data
7.7
92
Not enough data
Responses
9.1
16
Not enough data
8.6
16
Not enough data
9.0
16
Not enough data
Automation - AI Agents
8.5
16
Not enough data
8.5
16
Not enough data
8.6
16
Not enough data
8.5
16
Not enough data
8.8
16
Not enough data
Platform
8.1
16
Not enough data
8.8
16
Not enough data
8.8
16
Not enough data
Autonomy - AI Agents
8.9
16
Not enough data
8.5
16
Not enough data
8.3
16
Not enough data
8.5
16
Not enough data
Generative AI
8.8
17
Not enough data
9.0
17
Not enough data
Conversational Platform
8.3
803
9.0
185
8.0
607
9.1
180
8.1
354
9.1
165
8.2
547
8.9
86
Support Automation
8.2
632
9.0
162
8.1
396
9.0
177
8.2
608
9.2
155
8.1
565
8.6
89
Generative AI
7.4
263
8.3
54
7.4
260
8.4
54
Generative AI
7.7
140
7.3
43
7.7
138
7.5
43
Feature Not Available
6.9
42
Communication
8.6
424
|
Verified
8.9
156
|
Verified
8.4
422
|
Verified
8.9
174
|
Verified
8.7
388
|
Verified
9.0
144
|
Verified
8.6
337
8.8
134
|
Verified
8.1
265
8.1
84
Internal Use
8.1
624
|
Verified
8.7
169
|
Verified
8.5
380
|
Verified
9.1
153
|
Verified
8.4
341
|
Verified
8.2
90
8.6
421
8.8
152
|
Verified
8.8
412
|
Verified
9.0
157
|
Verified
8.7
399
|
Verified
9.0
174
|
Verified
Generative AI
7.6
186
8.4
34
Self-Service Experience
8.6
655
8.9
90
8.6
628
8.7
87
7.7
86
8.6
68
7.9
416
8.3
51
8.3
451
8.7
55
Self-Service Platform
8.3
437
9.0
59
8.5
453
8.9
59
7.7
360
8.5
53
8.3
429
9.0
57
Agentic AI - Customer Self-Service
8.3
32
7.9
21
8.4
32
8.4
21
8.2
32
8.5
21
8.3
32
8.3
21
8.6
32
8.4
21
8.8
31
8.5
21
8.5
31
8.4
20
Generative AI
Not enough data
8.2(won by default)
23
Not enough data
8.3(won by default)
23
Process
Not enough data
8.8(won by default)
40
Not enough data
9.2(won by default)
44
Not enough data
9.4(won by default)
45
Channels
Not enough data
9.6(won by default)
45
Not enough data
9.0(won by default)
42
Not enough data
9.2(won by default)
42
Not enough data
9.1(won by default)
41
Not enough data
9.3(won by default)
41
Insight
Not enough data
9.1(won by default)
42
Not enough data
8.7(won by default)
45
Not enough data
8.4(won by default)
40
Not enough data
8.7(won by default)
43
Generative AI
7.6
86
8.0
35
7.5
86
8.3
35
Generative AI
7.5
80
Not enough data
7.4
81
Not enough data
Survey Management
8.6
213
|
Verified
Not enough data
8.6
259
|
Verified
Not enough data
8.7
278
|
Verified
Not enough data
8.6
263
|
Verified
Not enough data
Process Management
8.5
246
|
Verified
Not enough data
8.6
256
Not enough data
8.6
254
|
Verified
Not enough data
8.6
255
Not enough data
System Management
8.9
252
|
Verified
Not enough data
8.8
243
Not enough data
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
7.9
7
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.3
7
Automation
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.8
7
Autonomy
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.1
7
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Service Hub and Kustomer are categorized as AI Agents For Business Operations, Conversational Support, Live Chat, Help Desk, Customer Self-Service, and Digital Customer Service Platforms
Unique Categories
HubSpot Service Hub is categorized as Shared Inbox, Customer Success, and Enterprise Feedback Management
Kustomer is categorized as AI Customer Support Agents, AI Agent Builders, and Social Customer Service
Reviews
Reviewers' Company Size
HubSpot Service Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kustomer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.5%
Information Technology and Services
10.6%
Marketing and Advertising
5.2%
Financial Services
4.6%
Education Management
3.4%
Other
56.7%
Consumer Services
13.3%
Retail
11.6%
Health, Wellness and Fitness
6.1%
Apparel & Fashion
5.7%
Food & Beverages
5.5%
Other
57.9%
Alternatives
Discussions
How does HubSpot Service Hub contribute to creating a more cohesive and effective customer service experience?
3 Comments
TB
Tim's Web Worx: HubSpot Service Hub Review
As a proud HubSpot Solutions Partner, Tim's Web Worx has had the privilege of integrating HubSpot's powerful...Read more
How to customise the website
2 Comments
MK
Eduardo,
Its not entirely clear to me what you are hoping to customize? We have been able to do quite a bit with ours for the Knowledge Base. Here's a link...Read more
What is service hub?
2 Comments
TE
I have no idea. I don't know what G2 is either. It's very confusing. Read more
How long are your contracts? Can I change plans?
1 Comment
Official Response from Kustomer
Plans are annual. We will work with you on a payment plan if needed.Read more
Is my business data private and safe?
1 Comment
Official Response from Kustomer
Yes. Customer security and privacy is a core value at Kustomer, and our team has extensive experience building secure applications. We combine...Read more
Does Kustomer integrate with other applications?
1 Comment
Official Response from Kustomer
Absolutely. We have native and partner integrations with a wide range of partners including Amazon Connect, Shopify, Talkdesk, Piesync, Aircall, Segment,...Read more
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