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Compare GrowthBook and VWO Testing 
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At a Glance
Market Segments
Small-Business (54.2% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Free 3 seats
Contact Us
GrowthBook
Star Rating
(24)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Entry-Level Pricing
Free 3 seats
Browse all 3 pricing plansVWO Testing
Star Rating
(928)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in its A/B Testing capabilities, with a score of 9.0, while GrowthBook also performs well but slightly trails with a score of 8.4. Reviewers mention that VWO's intuitive WYSIWYG Editor simplifies the testing process, making it easier for non-technical users to create variations.
- Reviewers mention that GrowthBook shines in its Feature Testing, scoring 9.2 compared to VWO's 8.4. Users on G2 appreciate GrowthBook's ability to manage feature flags effectively, allowing for seamless rollout and rollback control, which is rated at 8.8.
- Users say that VWO Testing offers superior Reporting and Analytics features, scoring 8.2, while GrowthBook stands out with a higher score of 9.0. Reviewers highlight GrowthBook's robust analytics capabilities, which provide deeper insights into user behavior and campaign performance.
- G2 users report that VWO Testing has a more extensive library of templates, scoring 7.5, which helps users quickly implement tests. In contrast, GrowthBook's customization options are rated higher at 8.3, allowing users to tailor their testing environments more flexibly.
- Users on G2 mention that VWO Testing has a better overall Ease of Use score of 8.3, making it more accessible for teams without dedicated technical resources. Conversely, GrowthBook's Ease of Setup is rated lower at 7.1, indicating a steeper learning curve for new users.
- Reviewers mention that VWO Testing has a higher Quality of Support score of 8.9, indicating that users feel more supported during their testing processes. In comparison, GrowthBook's support is rated at 8.5, which, while still good, may not meet the same level of user satisfaction as VWO's.
Pricing
Entry-Level Pricing
GrowthBook
GrowthBook Cloud Starter
Free
3 seats
A free version of GrowthBook cloud for up to 3 users.
- Cloud hosted on our servers
- Up to 3 GrowthBook users
- Unlimited traffic
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
GrowthBook
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.7
21
8.5
795
Ease of Use
8.0
23
8.3
804
Ease of Setup
7.3
15
8.6
526
Ease of Admin
8.5
8
8.7
363
Quality of Support
8.6
21
9.0
767
Has the product been a good partner in doing business?
8.6
7
8.9
360
Product Direction (% positive)
10.0
21
9.0
791
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.2
12
7.8
53
8.9
12
7.8
55
8.2
11
8.4
62
Functionality
8.5
11
8.0
57
9.2
11
8.5
65
7.9
11
8.0
62
Computing
7.4
16
8.0
436
6.3
15
6.7
390
6.8
15
7.6
468
Experimental Design
8.9
17
8.4
465
9.1
17
8.6
457
8.2
17
8.2
449
Analytics
8.8
15
8.2
515
5.1
14
7.6
478
Agentic AI - A/B Testing
Not enough data
6.4
80
Not enough data
7.1
79
Not enough data
6.7
79
Not enough data
7.2
79
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
GrowthBook and VWO Testing are categorized as A/B Testing and Feature Management
Unique Categories
GrowthBook has no unique categories
VWO Testing is categorized as Personalization, Personalization Engines, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
GrowthBook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.8%
Leisure, Travel & Tourism
12.5%
Information Technology and Services
12.5%
Real Estate
4.2%
Online Media
4.2%
Other
45.8%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
59.0%
Alternatives
Discussions
GrowthBook has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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