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Compare GrowthBook and VWO Testing 
Featured Products
At a Glance
Market Segments
Small-Business (54.2% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Free 3 seats
Contact Us
GrowthBook
Star Rating
(24)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 seats
Browse all 3 pricing plansVWO Testing
Star Rating
(926)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in overall user satisfaction, boasting a significantly higher G2 Score compared to GrowthBook. Users appreciate its reliability and ease of use, with one reviewer noting, "I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable."
- Users say that VWO Testing's setup process is straightforward, making it simple to create and manage A/B tests. Reviewers highlight the visual editor as a standout feature, stating, "The visual editor makes creating A/B tests really straightforward, even for people who don’t know how to code."
- According to verified reviews, GrowthBook shines in its flexibility and technical implementation, particularly for users familiar with other A/B testing tools. One user mentioned, "It's pretty straightforward if you know your way around other A/B testing tools," indicating that it can be a good fit for those with prior experience.
- Reviewers mention that VWO Testing provides clear and actionable insights, which are crucial for conversion optimization. Users have praised the platform for its ability to deliver easy-to-understand reports, enhancing their decision-making process.
- G2 reviewers highlight that while GrowthBook has a smaller user base, it offers outstanding support, with users noting, "Their support is outstanding." This can be a significant advantage for teams needing assistance during implementation or troubleshooting.
- Users report that VWO Testing is particularly strong in the mid-market segment, while GrowthBook is favored by small businesses. This distinction may influence buyers based on their company size and specific needs, as VWO Testing is tailored for more extensive testing capabilities.
Pricing
Entry-Level Pricing
GrowthBook
GrowthBook Cloud Starter
Free
3 seats
A free version of GrowthBook cloud for up to 3 users.
- Cloud hosted on our servers
- Up to 3 GrowthBook users
- Unlimited traffic
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
GrowthBook
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.7
21
8.5
793
Ease of Use
8.0
23
8.3
802
Ease of Setup
7.3
15
8.6
524
Ease of Admin
8.5
8
8.7
363
Quality of Support
8.6
21
9.0
765
Has the product been a good partner in doing business?
8.6
7
8.9
360
Product Direction (% positive)
10.0
21
9.0
789
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.2
12
7.8
53
8.9
12
7.8
55
8.2
11
8.4
62
Functionality
8.5
11
8.0
57
9.2
11
8.5
65
7.9
11
8.0
62
Computing
7.4
16
8.0
435
6.3
15
6.7
389
6.8
15
7.6
467
Experimental Design
8.9
17
8.4
464
9.1
17
8.6
456
8.2
17
8.2
448
Analytics
8.8
15
8.2
514
5.1
14
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
GrowthBook and VWO Testing are categorized as A/B Testing and Feature Management
Unique Categories
GrowthBook has no unique categories
VWO Testing is categorized as Personalization, Personalization Engines, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
GrowthBook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.8%
Leisure, Travel & Tourism
12.5%
Information Technology and Services
12.5%
Real Estate
4.2%
Online Media
4.2%
Other
45.8%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
GrowthBook has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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