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At a Glance
Market Segments
Small-Business (45.7% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Free
No pricing available
GoSquared
Star Rating
(74)4.6 out of 5
Market Segments
Small-Business (45.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Learn more about GoSquaredGoogle Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, GoSquared shines even brighter with a score of 9.3, indicating a more robust real-time analytics capability that users find invaluable for immediate decision-making.
- Reviewers mention that GoSquared's Ease of Setup is particularly impressive, with a score of 9.5, making it user-friendly for those who may not be tech-savvy. Google Analytics, while powerful, has a lower score of 7.9, suggesting that some users find it more complex to implement.
- G2 users highlight GoSquared's superior Quality of Support, scoring 9.1, which is often praised for its responsiveness and helpfulness. In comparison, Google Analytics has a score of 7.5, indicating that users may experience longer wait times or less effective support.
- Users on G2 report that GoSquared's Custom Reports and Dashboards feature, with a score of 8.9, allows for greater personalization and flexibility in data presentation. Google Analytics, while also strong in this area with a score of 8.5, may not offer the same level of customization that GoSquared does.
- Reviewers mention that Google Analytics provides excellent Standard Event Tracking with a score of 8.6, which is essential for tracking user interactions. GoSquared matches this with a score of 8.6 for Custom Event Tracking, but users report that GoSquared's implementation feels more intuitive and easier to manage.
- Users say that GoSquared's Mobile Reporting feature, scoring 8.5, is particularly effective for businesses that rely on mobile traffic, providing clear insights on user behavior. Google Analytics also scores 8.5 in this area, but users report that GoSquared's interface is more streamlined for mobile analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableFree Trial
GoSquared
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.0
70
9.0
5,510
Ease of Use
9.0
70
7.8
5,542
Ease of Setup
9.5
22
8.0
2,746
Ease of Admin
8.9
22
8.2
2,602
Quality of Support
9.1
66
7.5
4,586
Has the product been a good partner in doing business?
8.9
21
8.3
2,383
Product Direction (% positive)
9.5
69
8.5
5,389
Features by Category
Metrics
9.1
55
9.0
4016
9.0
55
8.8
3996
8.5
54
8.7
3935
8.6
53
8.6
3616
8.6
49
8.4
3386
9.0
51
8.4
3594
Feature Not Available
8.5
3640
9.0
46
8.6
3706
Feature Not Available
8.2
3296
Reporting
9.3
54
Feature Not Available
8.9
54
8.5
3541
8.7
51
8.2
3251
8.4
47
8.4
3494
8.5
47
8.5
3433
8.8
48
8.3
3111
8.9
46
8.5
3660
Other
8.5
53
8.5
3683
Feature Not Available
8.5
3496
Feature Not Available
8.3
3288
8.7
45
8.7
3428
9.1
35
8.5
2697
8.7
32
8.0
2424
8.4
47
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
8.8
40
8.5
2621
8.9
42
8.2
2330
9.1
53
8.9
3458
8.7
47
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
GoSquared and Google Analytics are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
GoSquared
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Information Technology and Services
5.5%
Health, Wellness and Fitness
5.5%
Financial Services
5.5%
Arts and Crafts
5.5%
Other
63.0%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
GoSquared has no discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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