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Compare GoSquared vs Google Analytics
See this
comparison of GoSquared vs. Google Analytics
based on data from user reviews. GoSquared rates 4.6/5 stars with 49 reviews. Google Analytics rates 4.5/5 stars with 3,753 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Plans start at
Free
 
Free Trial
Free Trial Unavailable
GoSquared
Plans start at
Free
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
9.0
Ease of Use
Ease of Use
9.1
7.6
Ease of Setup
Ease of Setup
9.6
7.8
Ease of Admin
Ease of Admin
8.8
8.1
Quality of Support
Quality of Support
9.3
7.3
Ease of Doing Business With
Ease of Doing Business With
9.1
8.2
Product Direction (% positive)
Product Direction (% positive)
9.3
8.4
Meets Requirements
GoSquared
9.0
Google Analytics
9.0
Ease of Use
GoSquared
9.1
Google Analytics
7.6
Ease of Setup
GoSquared
9.6
Google Analytics
7.8
Ease of Admin
GoSquared
8.8
Google Analytics
8.1
Quality of Support
GoSquared
9.3
Google Analytics
7.3
Ease of Doing Business With
GoSquared
9.1
Google Analytics
8.2
Product Direction (% positive)
GoSquared
9.3
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
GoSquared
9.1
Google Analytics
9.0
Engagement
GoSquared
8.9
Google Analytics
8.7
Entry and Exit Pages
GoSquared
8.4
Google Analytics
8.7
Standard Event Tracking
GoSquared
8.6
Google Analytics
8.5
Custom Event Tracking
GoSquared
8.6
Google Analytics
8.3
Retention
GoSquared
9.1
Google Analytics
8.3
Return
GoSquared
Not enough data available
Google Analytics
8.4
Conversions
GoSquared
9.1
Google Analytics
8.5
Funnels
GoSquared
Not enough data available
Google Analytics
8.1
Reporting
Real-Time Reporting
GoSquared
9.4
Google Analytics
8.7
Trending
GoSquared
8.8
Google Analytics
8.5
Retroactive Reporting
GoSquared
8.6
Google Analytics
8.2
Segmentation
GoSquared
8.6
Google Analytics
8.3
Mobile Reporting
GoSquared
8.4
Google Analytics
8.5
Unification Across Devices
GoSquared
8.8
Google Analytics
8.2
Custom Reports and Dashboards
GoSquared
8.9
Google Analytics
8.5
Other
User Data
GoSquared
8.3
Google Analytics
8.4
Site Search Reporting
GoSquared
Not enough data available
Google Analytics
8.5
Load Time Monitoring
GoSquared
Not enough data available
Google Analytics
8.3
Campaign Tracking
GoSquared
8.8
Google Analytics
8.7
E-Commerce
GoSquared
9.1
Google Analytics
8.4
Promotional Messages
GoSquared
8.7
Google Analytics
8.0
Administration Alerts
GoSquared
8.5
Google Analytics
8.2
Administration
Performance and Reliability
GoSquared
9.1
Google Analytics
8.9
User, Role, and Access Management
GoSquared
8.5
Google Analytics
8.9
API / Integrations
GoSquared
8.9
Google Analytics
8.4
QA Testing
GoSquared
8.8
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.7%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.6%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
21.7%
11.9%
GoSquared
Small-Business
45.7%
Mid-Market
32.6%
Enterprise
21.7%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Marketing and Advertising
13.0%
Marketing and Advertising
22.1%
 
Information Technology and Services
7.4%
Information Technology and Services
6.8%
 
Health, Wellness and Fitness
7.4%
Computer Software
6.8%
 
Financial Services
5.6%
Internet
6.1%
 
Entertainment
5.6%
Higher Education
3.0%
 
Other
61.1%
Other
55.3%
GoSquared
Marketing and Advertising
13.0%
Information Technology and Services
7.4%
Health, Wellness and Fitness
7.4%
Financial Services
5.6%
Entertainment
5.6%
Other
61.1%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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