Introducing G2.ai, the future of software buying.Try now
Compare Google Tag Manager and Kissmetrics 
Featured Products
At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
$299.00 Per Month
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerKissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansGoogle Tag Manager vs Kissmetrics
When assessing the two solutions, reviewers found Google Tag Manager easier to use, set up, and administer. However, reviewers preferred doing business with Kissmetrics overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Kissmetrics.
- When comparing quality of ongoing product support, reviewers felt that Kissmetrics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Tag Manager over Kissmetrics.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableKissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Free Trial
Google Tag Manager
No trial information availableKissmetrics
Free Trial is available
Ratings
Meets Requirements
9.2
338
7.9
154
Ease of Use
8.0
339
7.4
155
Ease of Setup
7.9
199
6.7
62
Ease of Admin
8.3
191
7.8
67
Quality of Support
7.1
277
8.3
135
Has the product been a good partner in doing business?
8.1
166
8.4
68
Product Direction (% positive)
8.8
329
7.8
155
Features by Category
Metrics
9.0
208
8.3
102
8.9
207
8.1
102
8.7
201
7.7
94
9.1
233
8.7
111
9.0
239
8.6
111
8.4
184
8.0
93
8.3
181
7.7
96
|
Verified
9.1
225
8.7
109
8.6
186
8.4
109
Reporting
Feature Not Available
8.0
108
8.4
167
7.6
90
8.0
158
8.0
63
Feature Not Available
8.1
100
Feature Not Available
7.1
57
8.6
171
8.0
66
Feature Not Available
8.1
107
Other
8.6
185
8.3
105
8.5
169
7.6
58
8.3
166
Feature Not Available
9.0
197
8.2
91
8.8
157
7.9
61
7.9
124
7.4
39
8.2
151
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
7.8
88
8.7
174
7.6
57
9.0
217
8.1
98
9.1
225
8.7
98
User Identification
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.7
5
Tracking & Reporting
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Metrics
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.7
5
Product Analytics
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
9.2
8
Not enough data
8.0
9
Not enough data
7.6
9
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
10
Not enough data
8.7
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
8.3
9
Not enough data
7.8
10
Administration
Not enough data
8.5
10
Not enough data
8.2
10
Not enough data
8.2
10
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.7
5
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and Kissmetrics are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Kissmetrics is categorized as Product Analytics, Mobile App Analytics, Mobile App Optimization, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
