# Google Tag Manager vs Kissmetrics Comparison --- ## AI Generated Summary - **G2 reviewers report** that Kissmetrics excels in its **feature set** , particularly in tracking and analyzing customer behavior. Users have noted that it significantly enhances their ability to segment and interpret data, making it a powerful tool for businesses looking to understand their audience better. - **Users say** that Google Tag Manager offers remarkable **flexibility and speed** for marketing teams. The ability to deploy and manage tracking codes without heavy reliance on developers is a standout feature, allowing for quick updates and modifications that streamline marketing efforts. - **Reviewers mention** that Kissmetrics provides **excellent customer support** , with many users praising the responsiveness and helpfulness of the support team. This level of service can be a crucial factor for businesses that need assistance with their analytics tools. - **According to verified reviews** , Google Tag Manager is recognized for its **ease of use** , with many users finding it simple to manage all their tags in one centralized location. This user-friendly interface contributes to a smoother experience for teams handling multiple tracking needs. - **G2 reviewers highlight** that while Kissmetrics has a strong focus on **data security and analytics** , some users have experienced challenges with its setup process. This can be a hurdle for teams that require a quick implementation to start leveraging insights. - **Users report** that Google Tag Manager's **robust integration capabilities** make it a preferred choice for many. The ability to easily integrate with various third-party tools enhances its functionality, making it a versatile option for businesses looking to optimize their tracking and reporting processes. | | Google Tag Manager | Kissmetrics | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | | **Total Reviews** | 439 | 168 | | **Largest Market Segment** | Small-Business (54.4% of reviews) | Small-Business (55.6% of reviews) | | **Entry Level Price** | No pricing available | $299.00 Per Month | --- ## Top Pros & Cons ### Google Tag Manager Pros: - Ease of Use (5 reviews) - Easy Integrations (3 reviews) Cons: - Complexity (1 reviews) - Event Management (1 reviews) ### Kissmetrics **Not enough data** --- ## Ratings Comparison | Rating | Google Tag Manager | Kissmetrics | |---|---|---| | **Meets Requirements** | 9.2 (355 reviews) | 7.9 (154 reviews) | | **Ease of Use** | 8.0 (357 reviews) | 7.4 (155 reviews) | | **Ease of Setup** | 8.0 (217 reviews) | 6.7 (62 reviews) | | **Ease of Admin** | 8.3 (193 reviews) | 7.8 (67 reviews) | | **Quality of Support** | 7.1 (292 reviews) | 8.3 (135 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (168 reviews) | 8.4 (68 reviews) | | **Product Direction (% positive)** | 8.8 (344 reviews) | 7.8 (155 reviews) | --- ## Pricing ### Google Tag Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Kissmetrics #### Entry-Level Pricing Plan: Silver Price: $299.00 Per Month Description: Best for smaller businesses - up to 10,000 monthly tracked users Key Features: - Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power - Populations: Up to 10 active - Campaigns: Unlimited Profiles, Unlimited Emails [Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Google Tag Manager** | 8.7/10 | 287 | | **Kissmetrics** | 8.0/10 | 132 | #### Metrics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Sessions - Digital Analytics** | 9.0 (221 reviews) | 8.3 (102 reviews) | | **Engagement** | 8.9 (216 reviews) | 8.1 (102 reviews) | | **Entry and Exit Pages** | 8.8 (208 reviews) | 7.7 (94 reviews) | | **Standard Event Tracking** | 9.2 (244 reviews) | 8.7 (111 reviews) | | **Custom Event Tracking** | 9.1 (251 reviews) | 8.6 (111 reviews) | | **Retention** | 8.4 (187 reviews) | 8.0 (93 reviews) | | **Return** | 8.3 (184 reviews) | 7.7 (96 reviews) ✓ Verified | | **Conversions** | 9.1 (237 reviews) | 8.7 (109 reviews) | | **Funnels** | 8.6 (191 reviews) | 8.4 (109 reviews) | #### Reporting | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Real-Time Reporting** | Feature Not Available | 8.0 (108 reviews) | | **Trending** | 8.4 (169 reviews) | 7.6 (90 reviews) | | **Retroactive Reporting** | 8.1 (160 reviews) | 8.0 (63 reviews) | | **Segmentation** | Feature Not Available | 8.1 (100 reviews) | | **Mobile Reporting** | Feature Not Available | 7.1 (57 reviews) | | **Unification Across Devices** | 8.6 (173 reviews) | 8.0 (66 reviews) | | **Custom Reports and Dashboards** | Feature Not Available | 8.1 (107 reviews) | #### Other | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **User Data** | 8.6 (189 reviews) | 8.3 (105 reviews) | | **Site Search Reporting** | 8.5 (171 reviews) | 7.6 (58 reviews) | | **Load Time Monitoring** | 8.3 (169 reviews) | Feature Not Available | | **Campaign Tracking** | 9.0 (203 reviews) | 8.2 (91 reviews) | | **E-Commerce** | 8.8 (162 reviews) | 7.9 (61 reviews) | | **Promotional Messages** | 8.0 (126 reviews) | 7.4 (39 reviews) | | **Administration Alerts** | 8.2 (153 reviews) | Feature Not Available | #### Agentic AI - Digital Analytics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | 5.7 (5 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | | **Proactive Assistance** | 7.0 (5 reviews) | Not enough data | | **Decision Making** | 7.7 (5 reviews) | Not enough data | #### Administration | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **API / Integrations** | 8.8 (161 reviews) | 7.8 (88 reviews) | | **QA Testing** | 8.7 (177 reviews) | 7.6 (57 reviews) | | **Performance and Reliability** | 9.0 (219 reviews) | 8.1 (98 reviews) | | **User, Role, and Access Management** | 9.1 (229 reviews) | 8.7 (98 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Google Tag Manager** | N/A | N/A | | **Kissmetrics** | 9.2/10 | 5 | #### User Identification | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Demographics** | Not enough data | 9.0 (5 reviews) | | **User Segmentation** | Not enough data | 9.3 (5 reviews) | | **Geolocation** | Not enough data | 9.7 (5 reviews) | #### Tracking & Reporting | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Custom Event Tracking** | Not enough data | 8.7 (5 reviews) | | **Real-Time Insights** | Not enough data | 9.0 (5 reviews) | | **Attribution** | Not enough data | 9.0 (5 reviews) | | **Dashboard** | Not enough data | 9.0 (5 reviews) | | **User Path Tracking** | Not enough data | 9.3 (5 reviews) | | **User Activity History** | Not enough data | 9.3 (5 reviews) | #### Metrics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Engagement** | Not enough data | 9.3 (5 reviews) | | **Exit Tracking** | Not enough data | 9.3 (5 reviews) | | **Retention** | Not enough data | 9.3 (5 reviews) | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | 9.7 (5 reviews) | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Google Tag Manager** | N/A | N/A | | **Kissmetrics** | 8.1/10 | 10 | #### Product Analytics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Account-Level Analytics** | Not enough data | 8.1 (9 reviews) | | **User-Level Analytics** | Not enough data | 8.3 (10 reviews) | | **Segmentation** | Not enough data | 7.7 (10 reviews) | | **Funnels** | Not enough data | 8.2 (10 reviews) | | **Alerts** | Not enough data | 8.1 (9 reviews) | | **Multi-Product Analytics** | Not enough data | 9.2 (8 reviews) | | **User Scoring** | Not enough data | 8.0 (9 reviews) | | **Integrations** | Not enough data | 7.6 (9 reviews) | #### Agentic AI - Product Analytics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Google Tag Manager** | N/A | N/A | | **Kissmetrics** | 8.7/10 | 10 | #### Analytics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Reports** | Not enough data | 9.7 (10 reviews) | | **Dashboard** | Not enough data | 8.7 (10 reviews) | | **Web Analytics** | Not enough data | 9.2 (10 reviews) | | **Campaign Tracking** | Not enough data | 9.5 (10 reviews) | | **Customer Demographics** | Not enough data | 8.3 (9 reviews) | | **Predictive Analytics** | Not enough data | 7.8 (10 reviews) | #### Administration | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Data Storage** | Not enough data | 8.5 (10 reviews) | | **A/B Testing** | Not enough data | 8.2 (10 reviews) | | **Integrations** | Not enough data | 8.2 (10 reviews) | #### Generative AI | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Google Tag Manager** | N/A | N/A | | **Kissmetrics** | 9.4/10 | 5 | #### Metrics | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Engagement** | Not enough data | 9.3 (5 reviews) | | **Exit Tracking** | Not enough data | 9.3 (5 reviews) | | **Retention** | Not enough data | 9.3 (5 reviews) | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | 9.7 (5 reviews) | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Google Tag Manager** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Variation Testing | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **Conversion Goal** | Not enough data | Not enough data | | **Percentage of Traffic** | Not enough data | Not enough data | | **Confidence Level** | Not enough data | Not enough data | | **Multivariant Testing** | Not enough data | Not enough data | #### Reporting | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Segmentation** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | #### Personalization | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **Standard Targeting** | Not enough data | Not enough data | | **Custom Targeting** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Administration | Feature | Google Tag Manager | Kissmetrics | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Google Tag Manager (1):** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems) **Unique to Kissmetrics (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Google Tag Manager | Kissmetrics | |---|---|---| | **Small-Business** | 54.4% | 55.6% | | **Mid-Market** | 35.2% | 35.0% | | **Enterprise** | 10.5% | 9.4% | ### By Industry #### Google Tag Manager - **Marketing and Advertising:** 33.6% - **Computer Software:** 8.9% - **Information Technology and Services:** 8.6% - **Internet:** 5.8% - **Financial Services:** 3.4% - **Retail:** 3.1% - **Health, Wellness and Fitness:** 2.2% - **Consumer Goods:** 1.7% - **Apparel & Fashion:** 1.4% - **Automotive:** 1.4% - **Other:** 30.0% #### Kissmetrics - **Computer Software:** 22.6% - **Internet:** 18.3% - **Marketing and Advertising:** 12.8% - **Information Technology and Services:** 7.9% - **Retail:** 3.7% - **Higher Education:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **E-Learning:** 1.8% - **Real Estate:** 1.2% - **Publishing:** 1.2% - **Other:** 25.6% --- ## Alternatives ### Alternatives to Google Tag Manager - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2937 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) — 4.5/5 stars (50 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) ### Alternatives to Kissmetrics - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2937 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6848 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews) --- ## Top Discussions ### Google Tag Manager - Title: [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) — 4 comments > **Top comment:** "Google analytics we can check the performance of website like number of users visiting our website , bounce rate, conversions, sessions, etc. In Google tag..." - Title: [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) — 1 comment > **Top comment:** "Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect." ### Kissmetrics - Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-tag-manager-vs-kissmetrics)