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Compare Google Ads and Serpstat 
At a Glance
Market Segments
Small-Business (61.3% of reviews)
Small-Business (80.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Google Ads
Star Rating
(1,996)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSerpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansGoogle Ads vs Serpstat
When assessing the two solutions, reviewers found Serpstat easier to use, set up, and administer. Reviewers also preferred doing business with Serpstat overall.
- Reviewers felt that Serpstat meets the needs of their business better than Google Ads.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Google Ads.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableSerpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Google Ads
No trial information availableSerpstat
Free Trial is available
Ratings
Meets Requirements
8.7
1,695
9.1
414
Ease of Use
7.5
1,699
8.8
417
Ease of Setup
7.3
896
9.0
198
Ease of Admin
7.8
859
9.0
193
Quality of Support
7.4
1,583
9.4
377
Has the product been a good partner in doing business?
8.1
840
9.5
185
Product Direction (% positive)
7.7
1,675
9.1
401
Features by Category
Campaign Management & Optimization
8.5
1389
Not enough data
7.8
1322
Not enough data
8.2
1369
Not enough data
8.0
1151
Not enough data
7.3
1000
Not enough data
7.7
1122
Not enough data
8.2
1345
Not enough data
6.9
874
Not enough data
8.1
1122
Not enough data
8.0
999
Not enough data
8.0
1342
Not enough data
Analytics & Administration
8.4
1379
Not enough data
7.9
1241
Not enough data
8.2
1357
Not enough data
Platform
7.9
881
Not enough data
7.9
1230
Not enough data
7.8
1232
Not enough data
8.4
1265
Not enough data
8.6
1345
Not enough data
8.5
1105
Not enough data
8.2
1080
Not enough data
8.4
964
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
9.3
5
SEO Auditing & Monitoring
Not enough data
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
SEO Reporting
Not enough data
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Data collection
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Segment Trending
Not enough data
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Analysis
Not enough data
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Platform
Not enough data
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ads and Serpstat share no categories
Unique Categories
Google Ads is categorized as Paid Search Advertising
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, SEO Tools, Local SEO, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.6%
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Discussions
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
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