Introducing G2.ai, the future of software buying.Try now
Compare Advance and Google Ads 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Advance
Star Rating
(14)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdvanceGoogle Ads
Star Rating
(2,000)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Ads excels in its targeting capabilities, allowing users to reach the right audience effectively. Users appreciate features like the new PMAX campaigns, which enhance brand awareness and lead generation, making it particularly beneficial for B2B clients.
- Users say that Advance stands out for its AI-driven solutions, which significantly boost engagement and conversions. The Pixis AI infrastructure is highlighted for its ease of deployment and integration, making it a strong choice for those looking to optimize their advertising efforts across platforms.
- Reviewers mention that Google Ads provides transparent analytics, enabling users to track ad performance in detail. This feature is crucial for those who want to control budgets and optimize keywords in real time, enhancing the overall effectiveness of their campaigns.
- According to verified reviews, Advance benefits from a supportive account management team that assists users during onboarding and throughout their experience. This level of support is a significant advantage for users who may need guidance in navigating the platform.
- G2 reviewers highlight that while Google Ads has a larger user base and a strong market presence, it faces challenges in ease of use compared to Advance. Users have noted that Google Ads can be complex, whereas Advance is praised for its intuitive interface and user-friendly design.
- Users report that both platforms are effective, but Google Ads has a higher volume of reviews, indicating a broader user experience base. However, Advance's recent feedback suggests a strong commitment to continuous improvement, with new features rolled out quarterly, keeping the product fresh and relevant.
Pricing
Entry-Level Pricing
Advance
No pricing availableGoogle Ads
No pricing availableFree Trial
Advance
Free Trial is available
Google Ads
No trial information availableRatings
Meets Requirements
9.1
9
8.7
1,699
Ease of Use
9.6
9
7.5
1,703
Ease of Setup
Not enough data
7.3
900
Ease of Admin
Not enough data
7.8
862
Quality of Support
9.6
9
7.4
1,587
Has the product been a good partner in doing business?
Not enough data
8.1
842
Product Direction (% positive)
10.0
8
7.7
1,679
Features by Category
Campaign Management & Optimization
Not enough data
8.5
1393
Not enough data
7.8
1326
Not enough data
8.2
1373
Feature Not Available
8.0
1155
Not enough data
7.3
1004
Not enough data
7.7
1126
Not enough data
8.2
1349
Feature Not Available
7.0
877
Feature Not Available
8.1
1126
Feature Not Available
8.0
1003
Not enough data
8.0
1346
Analytics & Administration
Not enough data
8.4
1383
Not enough data
7.9
1245
Not enough data
8.2
1361
Platform
Not enough data
7.9
885
Not enough data
7.9
1234
Not enough data
7.9
1236
Not enough data
8.4
1269
Not enough data
8.6
1349
Not enough data
8.5
1109
Not enough data
8.2
1084
Feature Not Available
8.4
968
Segmentation
Not enough data
Not enough data
Feature Not Available
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Deployment
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Advance and Google Ads are categorized as Paid Search Advertising
Unique Categories
Advance is categorized as Cross-Channel Advertising, Video Advertising, Social Media Advertising, Mobile Advertising, MLOps Platforms, and Personalization Engines
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Advance
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Automotive
21.4%
Food & Beverages
14.3%
Financial Services
14.3%
Telecommunications
7.1%
Real Estate
7.1%
Other
35.7%
Marketing and Advertising
26.9%
Computer Software
7.9%
Information Technology and Services
6.9%
Internet
3.9%
Retail
2.9%
Other
51.5%
Discussions
Advance has no discussions with answers
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
