Pixis is the digital marketer’s AI sidekick, that empowers you to use your own data across platforms to reach the best outcomes with confidence, all while saving teams time and effort.
Our AI-powered platform brings out the hero in marketers, supercharging their decisions and empowering them to turn data into automated action.
It helps marketers streamline ad manager bid and budget allocation, audience targeting, and creative asset management using tailor-made, true AI for their brand (not rules-based). This allows marketing teams to leverage real-time data to provide the best optimizations possible. These actions can be done manually, or fully automated by the marketer. This leads to meaningful, actionable insights that can be used to create better marketing decisions, whether it's dynamically optimizing ad budgets, bids, or targeting new cohorts and audiences.
Pixis can also help brands build creative assets quickly, and iterate on them intelligently based on confidence scores indicating what works best with which audiences. Marketing teams can choose to implement brand, compliance, and security guidelines that Pixis will follow as it builds out creative assets.
With Pixis, brands can grow and profitably scale with ease. Marketers can set-and-forget (automate) many of their tasks and receive easy-to understand recommendations on how to optimize their ad spend, reduce costs, save time, build compelling creative assets, and reach new untapped audiences.
Pixis is a service that allows marketers to benefit from true AI, with minimal direction. Just tell Pixis what your objectives are, and we’ll do the rest!
We currently serve over 200+ customers which include Fortune 500 brands like DHL and Sanofi, along with large enterprises like HelloFresh and Allbirds.
Marketing heroes need a sidekick that frees them from toil, manual analysis, and guesswork. Pixis can empower marketers to focus on what matters, and can empower agencies to focus on high-level strategy, or bringing in new business.
Ask for a demo to see how Pixis can revolutionize your ad campaigns!
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PixisLanguages Supported
English
Product Description
Advance by Pixis is an AI-powered platform designed to optimize digital advertising campaigns by automating spend allocation, refining audience targeting, and enhancing creative performance. By leveraging real-time data and machine learning algorithms, Advance enables marketing teams to make informed decisions, ensuring that every advertising dollar is utilized effectively to achieve superior results without increasing workload.
Key Features and Functionality:
- Cross-Channel Performance Optimization: Advance dynamically adjusts bids and budgets across multiple advertising channels in real time, reallocating resources to maximize campaign performance without manual intervention.
- AI-Powered Recommendations: The platform provides instant, actionable insights to improve campaigns, with the capability to implement these recommendations automatically, streamlining the optimization process.
- Objective-Led Spend Analysis: Advance offers clear, actionable reporting that aligns budget performance with campaign goals, helping identify inefficiencies and refine ad spend strategies.
- 24/7 Monitoring and Bid Optimization: Continuous monitoring and automatic bid adjustments ensure optimal value for every impression, maintaining cost-effectiveness and performance.
- Intelligent Targeting: Utilizing extensive campaign performance data, Advance refines targeting strategies with AI-driven insights, ensuring ads reach audiences most likely to engage and convert.
- Real-Time Audience Optimization: The platform continuously adjusts targeting and delivery based on live performance data, keeping ads relevant and effective.
- Insights & Reporting: Advance provides real-time insights, confidence scores, and cross-platform reporting, enabling data-driven decisions and scaling of successful campaigns.
- Context-Based Copy and Performance-Led Ads: The platform automatically adjusts messaging to fit different audiences, placements, and triggers, leveraging real-time data to optimize ad visuals and messaging for maximum engagement.
Primary Value and User Solutions:
Advance addresses the complexities of digital advertising by automating critical aspects of campaign management, such as budget allocation, audience targeting, and creative optimization. This automation reduces manual effort, minimizes guesswork, and enhances overall campaign performance. By providing real-time insights and AI-driven recommendations, Advance empowers marketing teams to make data-informed decisions, ensuring that advertising budgets are spent efficiently and effectively. Ultimately, Advance helps businesses achieve higher returns on ad spend, improved audience engagement, and streamlined marketing operations.
Overview by
Jasper Lenz Radeke
