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Compare Google Ads and Optmyzr 
Featured Products
At a Glance
Market Segments
Small-Business (61.3% of reviews)
Small-Business (77.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $209.00 Per Month
Google Ads
Star Rating
(2,000)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsOptmyzr
Star Rating
(121)4.6 out of 5
Market Segments
Small-Business (77.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $209.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Ads excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Optmyzr. Users appreciate the platform's evolution, particularly with features like PMAX campaigns that enhance brand visibility and lead generation.
- Users say that Google Ads offers robust targeting capabilities, which are crucial for reaching specific audiences effectively. Reviewers highlight the platform's transparent analytics, allowing them to track ad performance and optimize keywords in real time, making it a powerful tool for lead generation.
- According to verified reviews, Optmyzr shines in its ease of use and setup, with users noting that it saves them considerable time by quickly identifying optimization opportunities. This all-in-one tool is praised for its ability to centralize important insights, making it a valuable asset for teams managing Google Ads.
- Reviewers mention that while Google Ads has a larger market presence, Optmyzr is particularly favored by small businesses for its tailored features and user-friendly interface. Users appreciate the detailed reporting capabilities that help them build complex ad reports efficiently.
- G2 reviewers highlight the quality of support provided by Optmyzr, which scores notably higher than Google Ads. Users commend the responsive customer service and the platform's ability to act as a reliable partner in their advertising efforts, enhancing their overall experience.
- Users report that Google Ads offers a wider range of advanced targeting options and ad creation features, which are essential for maximizing campaign effectiveness. However, some users feel that the complexity of the platform can be overwhelming, especially for those new to digital advertising.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableOptmyzr
Essential
Starting at $209.00
Per Month
Essentials is perfect for small teams or in-house marketers who want powerful PPC tools without the agency-level complexity. Get all the core features you need to audit, optimize, and report with ease.
- Keyword, Search Query, Ad Optimizations
- PMax Optimizations and Insights
- Account Audits and Performance Reports
Free Trial
Google Ads
No trial information availableOptmyzr
Free Trial is available
Ratings
Meets Requirements
8.7
1,699
9.0
93
Ease of Use
7.5
1,703
8.5
93
Ease of Setup
7.3
900
8.8
65
Ease of Admin
7.8
862
9.1
65
Quality of Support
7.4
1,587
9.6
93
Has the product been a good partner in doing business?
8.1
842
9.6
65
Product Direction (% positive)
7.7
1,679
9.5
93
Features by Category
Campaign Management & Optimization
8.5
1393
8.9
68
7.8
1326
8.8
63
8.2
1373
8.5
66
8.0
1155
7.4
36
7.3
1004
8.0
51
7.7
1126
8.3
51
8.2
1349
8.9
67
7.0
877
6.0
33
8.1
1126
7.5
46
8.0
1003
8.7
41
8.0
1346
9.0
63
Analytics & Administration
8.4
1383
8.9
58
7.9
1245
7.7
43
8.2
1361
8.7
64
Platform
7.9
885
8.3
32
7.9
1234
8.8
64
7.9
1236
8.6
62
8.4
1269
8.9
61
8.6
1349
9.2
71
8.5
1109
8.9
57
8.2
1084
9.0
62
8.4
968
8.5
32
Platform Interoperability
Not enough data
8.0
9
Mobile Functionality
Not enough data
8.8
29
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.2
46
Not enough data
9.4
43
Not enough data
8.4
28
Not enough data
9.0
35
Not enough data
8.7
23
Not enough data
9.4
17
Not enough data
8.3
13
Not enough data
8.4
16
Not enough data
9.2
35
Not enough data
8.7
37
Not enough data
7.8
12
Not enough data
8.0
9
Not enough data
8.7
10
Targeting
Not enough data
8.8
37
Not enough data
8.5
25
Not enough data
9.2
36
Not enough data
8.6
23
Mobile
Not enough data
8.6
16
Not enough data
8.0
9
Not enough data
8.7
10
Platform
Not enough data
8.3
20
Not enough data
8.7
42
Not enough data
9.2
41
Not enough data
9.4
44
Not enough data
9.3
34
Not enough data
9.2
37
Not enough data
9.4
37
Not enough data
9.1
24
Not enough data
9.2
36
Categories
Categories
Shared Categories
Google Ads and Optmyzr are categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optmyzr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.9%
Computer Software
7.9%
Information Technology and Services
6.9%
Internet
3.9%
Retail
2.9%
Other
51.5%
Marketing and Advertising
64.9%
Automotive
6.1%
Retail
2.6%
Computer Software
2.6%
Oil & Energy
1.8%
Other
21.9%
Discussions
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
How can I better learn to use the Rule Enginge?
2 Comments
GT
Hi Eric! We'll reach out and set up a training session to walk you through the Rule Engine. You can also look at some of the resources we have here:...Read more
How come I often get no results in the rule enige?
1 Comment
MG
Hey Martijn, this could be because the filters on metrics performance might be on the higher side. Try running on a longer date range or lowering the...Read more
Optmyzr has no more discussions with answers
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