# Funnelytics vs Google Analytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Analytics excels in providing comprehensive data tracking across multiple platforms, allowing users to monitor performance effectively. Many users appreciate its ability to integrate seamlessly with other tools, such as Google Ads, enhancing their marketing strategies.
- **Users say** that Funnelytics stands out for its intuitive interface, which makes visualizing complex data straightforward. Reviewers highlight how the mapping tool simplifies the process of presenting marketing strategies to clients, making it easier to understand customer journeys.
- **According to verified reviews** , Google Analytics has a significantly higher overall satisfaction score, reflecting its robust capabilities in tracking user engagement and conversions. Users frequently mention the depth of insights available, which helps them understand visitor behavior on their websites.
- **Reviewers mention** that while Funnelytics offers a free trial, its overall market presence is limited compared to Google Analytics, which has a vast user base and extensive review history. This disparity may affect the reliability of insights for potential buyers.
- **Users highlight** that Google Analytics provides detailed reporting features, such as tracking entry and exit pages, which are crucial for optimizing website performance. This level of detail is often cited as a key reason for its popularity among small businesses.
- **G2 reviewers note** that Funnelytics has made strides with new features like a forecasting tool, which adds value for performance-driven marketing teams. However, its lower ratings in areas like engagement and conversions suggest that it may not yet match the comprehensive analytics capabilities of Google Analytics.



| | Funnelytics | Google Analytics | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 35 | 6,835 | 
| **Largest Market Segment** | Small-Business (81.3% of reviews) | Small-Business (59.9% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | No pricing available | 

---
## Top Pros & Cons

### Funnelytics

Pros:
- Insights (1 reviews)
- Results (1 reviews)

Cons:
- Expensive (1 reviews)
- Pricing Issues (1 reviews)

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

---
## Ratings Comparison
| Rating | Funnelytics | Google Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.2 (17 reviews) | 9.0 (5676 reviews) | 
  | **Ease of Use** | 8.9 (17 reviews) | 7.8 (5714 reviews) | 
  | **Ease of Setup** | 8.5 (8 reviews) | 8.0 (2921 reviews) | 
  | **Ease of Admin** | 8.1 (9 reviews) | 8.3 (2631 reviews) | 
  | **Quality of Support** | 8.1 (16 reviews) | 7.5 (4730 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (9 reviews) | 8.3 (2409 reviews) | 
  | **Product Direction (% positive)** | 8.1 (12 reviews) | 8.5 (5534 reviews) | 

---
## Pricing

### Funnelytics

#### Entry-Level Pricing

Plan: Performance Lite

Price: Free Trial Per Month

Description: Visualize how people flow through your site and the traffic sources that brought them.

Key Features:
- Automatically track pages and traffic sources
- Cross-Domain tracking
- Unlimited user seats

[Browse all 2 editions](https://www.g2.com/products/funnelytics/pricing)

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnelytics** | 6.5/10 | 10 |
| **Google Analytics** | 8.4/10 | 4719 |

#### Metrics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | 6.5 (8 reviews) | 9.0 (4104 reviews) | 
| **Engagement** | 6.2 (7 reviews) | 8.8 (4051 reviews) | 
| **Entry and Exit Pages** | 6.7 (9 reviews) | 8.7 (3960 reviews) | 
| **Standard Event Tracking** | 7.0 (9 reviews) | 8.6 (3637 reviews) | 
| **Custom Event Tracking** | 6.5 (8 reviews) | 8.4 (3414 reviews) | 
| **Retention** | Feature Not Available | 8.4 (3604 reviews) | 
| **Return** | Feature Not Available | 8.5 (3647 reviews) | 
| **Conversions** | 6.5 (9 reviews) | 8.6 (3764 reviews) | 
| **Funnels** | 6.9 (8 reviews) | 8.2 (3326 reviews) | 

#### Reporting

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Real-Time Reporting** | 6.9 (8 reviews) | Feature Not Available | 
| **Trending** | 5.3 (6 reviews) | 8.5 (3561 reviews) | 
| **Retroactive Reporting** | Feature Not Available | 8.2 (3262 reviews) | 
| **Segmentation** | 6.3 (8 reviews) | 8.4 (3521 reviews) | 
| **Mobile Reporting** | 6.3 (8 reviews) | 8.5 (3435 reviews) | 
| **Unification Across Devices** | 5.3 (6 reviews) | 8.3 (3112 reviews) | 
| **Custom Reports and Dashboards** | Feature Not Available | 8.5 (3716 reviews) | 

#### Other

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **User Data** | 6.2 (7 reviews) | 8.5 (3725 reviews) | 
| **Site Search Reporting** | Feature Not Available | 8.5 (3496 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 8.3 (3285 reviews) | 
| **Campaign Tracking** | 6.7 (9 reviews) | 8.7 (3504 reviews) | 
| **E-Commerce** | 5.0 (5 reviews) | 8.5 (2704 reviews) | 
| **Promotional Messages** | Feature Not Available | 8.0 (2420 reviews) | 
| **Administration Alerts** | Feature Not Available | 8.2 (2799 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (88 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (89 reviews) | 
| **Decision Making** | Not enough data | 8.4 (94 reviews) | 

#### Administration

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **API / Integrations** | 7.2 (6 reviews) | 8.5 (2672 reviews) | 
| **QA Testing** | Feature Not Available | 8.2 (2333 reviews) | 
| **Performance and Reliability** | 7.4 (7 reviews) | 8.9 (3483 reviews) | 
| **User, Role, and Access Management** | 7.2 (9 reviews) | 8.9 (3567 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Funnelytics** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnelytics** | N/A | N/A |
| **Google Analytics** | 8.8/10 | 1365 |

#### User Identification

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Demographics** | Not enough data | 8.9 (1176 reviews) | 
| **User Segmentation** | Not enough data | 8.8 (1132 reviews) | 
| **Geolocation** | Not enough data | 9.1 (1148 reviews) | 

#### Tracking & Reporting

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (1017 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (1163 reviews) | 
| **Attribution** | Not enough data | 8.5 (1067 reviews) | 
| **Dashboard** | Not enough data | 8.9 (1177 reviews) | 
| **User Path Tracking** | Not enough data | 8.7 (1121 reviews) | 
| **User Activity History** | Not enough data | 8.6 (1094 reviews) | 

#### Metrics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (234 reviews) | 
| **Exit Tracking** | Not enough data | 8.7 (229 reviews) | 
| **Retention** | Not enough data | 8.8 (223 reviews) | 
| **Return** | Not enough data | 8.6 (233 reviews) | 
| **Conversions** | Not enough data | 8.8 (236 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnelytics** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Platform Basics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Funnelytics** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Data Transmission** | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | 9.2 (14 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnelytics** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.3 (1120 reviews) | 
| **Audience Insights** | Not enough data | 8.9 (1496 reviews) | 
| **Social Sharing** | Not enough data | 8.3 (1253 reviews) | 

#### Metrics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.9 (1463 reviews) | 
| **Sessions** | Not enough data | 8.9 (1502 reviews) | 
| **Engagement** | Not enough data | 8.9 (1499 reviews) | 
| **Return** | Not enough data | 8.7 (1414 reviews) | 
| **Conversions** | Not enough data | 8.7 (1430 reviews) | 
| **Search Rank** | Not enough data | 8.4 (1365 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (39 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (39 reviews) | 
| **Decision Making** | Not enough data | 8.0 (41 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Funnelytics** | N/A | N/A |
| **Google Analytics** | 8.7/10 | 267 |

#### Metrics

| Feature | Funnelytics | Google Analytics | 
|---|---|---|
| **Engagement** | Not enough data | 8.8 (234 reviews) | 
| **Exit Tracking** | Not enough data | 8.7 (229 reviews) | 
| **Retention** | Not enough data | 8.8 (223 reviews) | 
| **Return** | Not enough data | 8.6 (233 reviews) | 
| **Conversions** | Not enough data | 8.8 (236 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Funnelytics (1):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Google Analytics (3):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Funnelytics | Google Analytics | 
|---|---|---|
| **Small-Business** | 81.3% | 59.9% | 
| **Mid-Market** | 15.6% | 28.3% | 
| **Enterprise** | 3.1% | 11.7% | 

### By Industry

#### Funnelytics

- **Marketing and Advertising:** 37.5%
- **Computer Software:** 21.9%
- **Manufacturing:** 3.1%
- **Consulting:** 3.1%
- **Writing and Editing:** 3.1%
- **Retail:** 3.1%
- **Program Development:** 3.1%
- **Professional Training & Coaching:** 3.1%
- **Market Research:** 3.1%
- **Judiciary:** 3.1%
- **Other:** 15.6%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to Funnelytics

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14763 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1362 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2906 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3773 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3773 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2906 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1362 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Funnelytics

- Title: [How does the marketing funnel work?](https://www.g2.com/discussions/how-does-the-marketing-funnel-work) — 1 comment
  > **Top comment:** "The marketing funnel is a model used by businesses to visualize the customer journey from initial awareness to final purchase. It consists of several stages,..."

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 7 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/funnelytics-vs-google-analytics)