Introducing G2.ai, the future of software buying.Try now
Compare Funnelytics and Google Analytics 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Funnelytics
Star Rating
(35)4.2 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansGoogle Analytics
Star Rating
(6,621)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Sessions - Digital Analytics with a score of 9.0, while Funnelytics falls short at 6.5, indicating that Google Analytics provides more comprehensive insights into user sessions.
- Reviewers mention that Google Analytics offers superior Real-Time Reporting capabilities, scoring 8.8 compared to Funnelytics' 6.9, making it a better choice for businesses needing immediate data insights.
- G2 users highlight that Google Analytics has a more robust Custom Event Tracking feature, scoring 8.5, while Funnelytics only manages a score of 6.5, suggesting that Google Analytics allows for more tailored tracking of user interactions.
- Users on G2 report that Funnelytics shines in Ease of Use with a score of 8.9, compared to Google Analytics' 7.8, making it more accessible for users who may not be as tech-savvy.
- Reviewers mention that Google Analytics has a higher score in Engagement metrics at 8.7, while Funnelytics scores 6.2, indicating that Google Analytics provides better tools for measuring user engagement.
- Users say that Funnelytics offers a more user-friendly Dashboard experience with a score of 8.8, while Google Analytics scores 8.5, suggesting that Funnelytics may be more visually appealing and easier to navigate for daily users.
Pricing
Entry-Level Pricing
Funnelytics
Performance Lite
Free Trial
Per Month
Visualize how people flow through your site and the traffic sources that brought them.
- Automatically track pages and traffic sources
- Cross-Domain tracking
- Unlimited user seats
Google Analytics
No pricing availableFree Trial
Funnelytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.2
17
9.0
5,508
Ease of Use
8.9
17
7.8
5,539
Ease of Setup
8.5
8
7.9
2,743
Ease of Admin
8.1
9
8.2
2,602
Quality of Support
8.1
16
7.5
4,585
Has the product been a good partner in doing business?
8.5
9
8.3
2,383
Product Direction (% positive)
8.1
12
8.5
5,386
Features by Category
Metrics
6.5
8
9.0
4016
6.2
7
8.8
3996
6.7
9
8.7
3935
7.0
9
8.6
3616
6.5
8
8.4
3386
Feature Not Available
8.4
3594
Feature Not Available
8.5
3640
6.5
9
8.6
3706
6.9
8
8.2
3296
Reporting
6.9
8
Feature Not Available
5.3
6
8.5
3541
Feature Not Available
8.2
3251
6.3
8
8.4
3494
6.3
8
8.5
3433
5.3
6
8.3
3111
Feature Not Available
8.5
3659
Other
6.2
7
8.5
3682
Feature Not Available
8.5
3496
Feature Not Available
8.3
3288
6.7
9
8.7
3427
5.0
5
8.5
2697
Feature Not Available
8.0
2424
Feature Not Available
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
7.2
6
8.5
2619
Feature Not Available
8.2
2330
7.4
7
8.9
3457
7.2
9
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Funnelytics and Google Analytics are categorized as Digital Analytics
Unique Categories
Funnelytics is categorized as Customer Journey Analytics
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Funnelytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.5%
Computer Software
21.9%
Manufacturing
3.1%
Consulting
3.1%
Writing and Editing
3.1%
Other
31.3%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
How does the marketing funnel work?
1 Comment
PP
The marketing funnel is a model used by businesses to visualize the customer journey from initial awareness to final purchase. It consists of several stages,...Read more
Funnelytics has no more discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
