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Compare Funnelytics and Google Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Funnelytics
Star Rating
(35)4.2 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansGoogle Analytics
Star Rating
(6,681)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Many users appreciate the depth of information available, such as visitor demographics and landing pages, which significantly enhances their understanding of website performance.
- Users say that Funnelytics stands out for its intuitive interface that simplifies complex data visualization. Reviewers highlight how the mapping tool helps them present marketing strategies clearly to clients, making it easier to understand customer journeys and optimize sales processes.
- According to verified reviews, Google Analytics is praised for its robust integration capabilities, which streamline workflows and reduce latency. Users mention that these features are particularly beneficial for conducting in-depth analyses and improving overall marketing strategies.
- Reviewers mention that Funnelytics has recently introduced a forecasting tool, which adds value by helping users predict future performance trends. This feature, along with its visual mapping capabilities, is seen as a game-changer for performance-driven marketing teams.
- G2 reviewers highlight that while Google Analytics has a higher learning curve, its extensive features and capabilities justify the effort. Users note that the platform's ability to track sessions and conversions is unmatched, making it a powerful tool for data-driven decision-making.
- Users express that Funnelytics, despite its strengths in visualization, may not provide the same level of detailed analytics as Google Analytics. Some users feel that it lacks depth in certain areas, such as e-commerce tracking and advanced segmentation, which are crucial for comprehensive marketing analysis.
Pricing
Entry-Level Pricing
Funnelytics
Performance Lite
Free Trial
Per Month
Visualize how people flow through your site and the traffic sources that brought them.
- Automatically track pages and traffic sources
- Cross-Domain tracking
- Unlimited user seats
Google Analytics
No pricing availableFree Trial
Funnelytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.2
17
9.0
5,556
Ease of Use
8.9
17
7.8
5,591
Ease of Setup
8.5
8
7.9
2,795
Ease of Admin
8.1
9
8.3
2,620
Quality of Support
8.1
16
7.5
4,625
Has the product been a good partner in doing business?
8.5
9
8.3
2,399
Product Direction (% positive)
8.1
12
8.5
5,434
Features by Category
Metrics
6.5
8
9.0
4045
6.2
7
8.8
4014
6.7
9
8.7
3944
7.0
9
8.6
3622
6.5
8
8.4
3396
Feature Not Available
8.4
3598
Feature Not Available
8.5
3646
6.5
9
8.6
3728
6.9
8
8.2
3311
Reporting
6.9
8
Feature Not Available
5.3
6
8.5
3551
Feature Not Available
8.2
3257
6.3
8
8.4
3503
6.3
8
8.5
3437
5.3
6
8.3
3117
Feature Not Available
8.5
3680
Other
6.2
7
8.5
3697
Feature Not Available
8.5
3500
Feature Not Available
8.3
3293
6.7
9
8.7
3448
5.0
5
8.5
2702
Feature Not Available
8.0
2427
Feature Not Available
8.2
2803
Agentic AI - Digital Analytics
Not enough data
7.8
86
Not enough data
8.0
87
Not enough data
7.8
87
Not enough data
8.5
93
Administration
7.2
6
8.5
2636
Feature Not Available
8.2
2335
7.4
7
8.9
3463
7.2
9
8.9
3568
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.4
17
Not enough data
9.4
17
Data as a Service
Not enough data
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Management
Not enough data
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Tools
Not enough data
8.3
1124
Not enough data
8.9
1496
Not enough data
8.3
1257
Metrics
Not enough data
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
Not enough data
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Categories
Categories
Shared Categories
Funnelytics and Google Analytics are categorized as Digital Analytics
Unique Categories
Funnelytics is categorized as Customer Journey Analytics
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Funnelytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.5%
Computer Software
21.9%
Manufacturing
3.1%
Consulting
3.1%
Writing and Editing
3.1%
Other
31.3%
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.8%
Other
56.6%
Discussions
How does the marketing funnel work?
1 Comment
PP
The marketing funnel is a model used by businesses to visualize the customer journey from initial awareness to final purchase. It consists of several stages,...Read more
Funnelytics has no more discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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