Compare Funnelytics and Google Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Funnelytics
Star Rating
(35)4.2 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansGoogle Analytics
Star Rating
(6,732)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with features like detailed reporting tools that allow users to track metrics such as page views and bounce rates. Users appreciate the ability to segment audiences based on behavior and demographics, making it easier to understand user interactions.
- Users say that Funnelytics stands out for its intuitive interface, which helps visualize complex data in a clear manner. This feature is particularly beneficial for businesses looking to track sales and optimize customer journeys, as highlighted by users who find the mapping tool easy to use and visually appealing.
- Reviewers mention that Google Analytics has a more extensive user base and a wealth of resources, which contributes to its higher overall satisfaction ratings. With over 6,400 reviews, users feel confident in the platform's reliability and effectiveness for monitoring website performance.
- According to verified reviews, Funnelytics has made a positive impact on marketing strategies by simplifying the visualization of marketing and go-to-market strategies. Users have noted that the recently released forecasting tool enhances its value, making it easier to present data to clients.
- G2 reviewers highlight that while Google Analytics offers robust features, some users find the learning curve steep, especially for those new to analytics tools. In contrast, Funnelytics is praised for its ease of use, with many users reporting a smoother onboarding experience.
- Users report that Google Analytics provides a more extensive set of features for tracking conversions and engagement, which is crucial for businesses focused on performance metrics. However, Funnelytics is noted for its strong focus on visual mapping, which can be a game-changer for teams looking to optimize customer journeys.
Pricing
Entry-Level Pricing
Funnelytics
Performance Lite
Free Trial
Per Month
Visualize how people flow through your site and the traffic sources that brought them.
- Automatically track pages and traffic sources
- Cross-Domain tracking
- Unlimited user seats
Google Analytics
No pricing availableFree Trial
Funnelytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.2
17
9.0
5,596
Ease of Use
8.9
17
7.8
5,632
Ease of Setup
8.5
8
7.9
2,838
Ease of Admin
8.1
9
8.3
2,630
Quality of Support
8.1
16
7.5
4,660
Has the product been a good partner in doing business?
8.5
9
8.4
2,408
Product Direction (% positive)
8.1
12
8.5
5,468
Features by Category
Metrics
6.5
8
9.0
4061
6.2
7
8.8
4027
6.7
9
8.7
3946
7.0
9
8.6
3624
6.5
8
8.4
3401
Feature Not Available
8.4
3596
Feature Not Available
8.5
3644
6.5
9
8.6
3739
6.9
8
8.2
3316
Reporting
6.9
8
Feature Not Available
5.3
6
8.5
3550
Feature Not Available
8.2
3255
6.3
8
8.4
3506
6.3
8
8.5
3434
5.3
6
8.3
3114
Feature Not Available
8.5
3688
Other
6.2
7
8.5
3702
Feature Not Available
8.5
3496
Feature Not Available
8.3
3289
6.7
9
8.7
3468
5.0
5
8.5
2700
Feature Not Available
8.0
2423
Feature Not Available
8.2
2800
Agentic AI - Digital Analytics
Not enough data
7.8
84
Not enough data
8.0
86
Not enough data
7.8
86
Not enough data
8.5
91
Administration
7.2
6
8.5
2648
Feature Not Available
8.2
2333
7.4
7
8.9
3468
7.2
9
8.9
3567
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1176
Not enough data
8.8
1134
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1019
Not enough data
8.9
1164
Not enough data
8.5
1069
Not enough data
8.9
1178
Not enough data
8.7
1123
Not enough data
8.6
1096
Metrics
Not enough data
8.8
236
Not enough data
8.7
231
Not enough data
8.8
225
Not enough data
8.6
235
Not enough data
8.8
238
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Management
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Tools
Not enough data
8.3
1122
Not enough data
8.9
1495
Not enough data
8.3
1255
Metrics
Not enough data
8.9
1464
Not enough data
8.9
1501
Not enough data
8.9
1499
Not enough data
8.7
1416
Not enough data
8.7
1431
Not enough data
8.4
1366
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
Not enough data
8.8
236
Not enough data
8.7
231
Not enough data
8.8
225
Not enough data
8.6
235
Not enough data
8.8
238
Categories
Categories
Shared Categories
Funnelytics and Google Analytics are categorized as Digital Analytics
Unique Categories
Funnelytics is categorized as Customer Journey Analytics
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Funnelytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.5%
Computer Software
21.9%
Manufacturing
3.1%
Consulting
3.1%
Writing and Editing
3.1%
Other
31.3%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.9%
Other
56.7%
Discussions
How does the marketing funnel work?
1 Comment
PP
The marketing funnel is a model used by businesses to visualize the customer journey from initial awareness to final purchase. It consists of several stages,...Read more
Funnelytics has no more discussions with answers
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
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