# Top 10 Funnelytics Alternatives & Competitors **Average Rating:** 4.2/5 **Total Number of Reviews:** 35 Funnelytics is not the only option for Digital Analytics Software. Explore other competing options and alternatives. Digital Analytics Software is a widely used technology, and many people are seeking user friendly, simple software solutions with real-time reporting, segmentation, and mobile reporting. Other important factors to consider when researching alternatives to Funnelytics include campaigns and marketing. The best overall Funnelytics alternative is HubSpot Marketing Hub. Other similar apps like Funnelytics are Google Analytics, Heap by Contentsquare, Mixpanel, and Google Tag Manager. Funnelytics alternatives can be found in [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) but may also be in [Product Analytics Software](https://www.g2.com/categories/product-analytics) or [Session Replay Software](https://www.g2.com/categories/session-replay). ## Best Paid & Free Alternatives to Funnelytics - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) ## Top 10 Alternatives to Funnelytics Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Funnelytics stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Education Management, and Capital Markets, and find the best product for your business. ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,853 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Funnelytics, HubSpot Marketing Hub is: - More expensive - Better at support - Easier to admin Categories in common with Funnelytics: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Funnelytics vs HubSpot Marketing Hub](https://www.g2.com/compare/funnelytics-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Mixpanel](https://www.g2.com/compare/hubspot-marketing-hub-vs-mixpanel) - [HubSpot Marketing Hub vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Semrush](https://www.g2.com/compare/hubspot-marketing-hub-vs-semrush) - [HubSpot Marketing Hub vs Looker](https://www.g2.com/compare/hubspot-marketing-hub-vs-looker) - [HubSpot Marketing Hub vs Smartlook](https://www.g2.com/compare/hubspot-marketing-hub-vs-smartlook) - [HubSpot Marketing Hub vs Glassbox](https://www.g2.com/compare/glassbox-vs-hubspot-marketing-hub) ### 2. [Google Analytics](https://www.g2.com/products/google-analytics/reviews) By Google **Average Rating:** 4.5/5 **Total Reviews:** 6,856 Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform. Reviewers say compared to Funnelytics, Google Analytics is: - Better at meeting requirements - Easier to admin Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnelytics vs Google Analytics](https://www.g2.com/compare/funnelytics-vs-google-analytics) **Compare Google Analytics with other alternatives:** - [Google Analytics vs HubSpot Marketing Hub](https://www.g2.com/compare/google-analytics-vs-hubspot-marketing-hub) - [Google Analytics vs Heap by Contentsquare](https://www.g2.com/compare/google-analytics-vs-heap-by-contentsquare) - [Google Analytics vs Mixpanel](https://www.g2.com/compare/google-analytics-vs-mixpanel) - [Google Analytics vs Google Tag Manager](https://www.g2.com/compare/google-analytics-vs-google-tag-manager) - [Google Analytics vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) - [Google Analytics vs Semrush](https://www.g2.com/compare/google-analytics-vs-semrush) - [Google Analytics vs Looker](https://www.g2.com/compare/google-analytics-vs-looker) - [Google Analytics vs Smartlook](https://www.g2.com/compare/google-analytics-vs-smartlook) - [Google Analytics vs Glassbox](https://www.g2.com/compare/glassbox-vs-google-analytics) ### 3. [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) By Contentsquare **Average Rating:** 4.4/5 **Total Reviews:** 1,097 Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform. Reviewers say compared to Funnelytics, Heap by Contentsquare is: - Better at support - Easier to admin - Better at meeting requirements Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Funnelytics vs Heap by Contentsquare](https://www.g2.com/compare/funnelytics-vs-heap-by-contentsquare) **Compare Heap by Contentsquare with other alternatives:** - [Heap by Contentsquare vs HubSpot Marketing Hub](https://www.g2.com/compare/heap-by-contentsquare-vs-hubspot-marketing-hub) - [Heap by Contentsquare vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Mixpanel](https://www.g2.com/compare/heap-by-contentsquare-vs-mixpanel) - [Heap by Contentsquare vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Semrush](https://www.g2.com/compare/heap-by-contentsquare-vs-semrush) - [Heap by Contentsquare vs Looker](https://www.g2.com/compare/heap-by-contentsquare-vs-looker) - [Heap by Contentsquare vs Smartlook](https://www.g2.com/compare/heap-by-contentsquare-vs-smartlook) - [Heap by Contentsquare vs Glassbox](https://www.g2.com/compare/glassbox-vs-heap-by-contentsquare) ### 4. [Mixpanel](https://www.g2.com/products/mixpanel/reviews) By Mixpanel **Average Rating:** 4.5/5 **Total Reviews:** 1,370 Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution. Reviewers say compared to Funnelytics, Mixpanel is: - More expensive - Better at meeting requirements - Easier to admin Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnelytics vs Mixpanel](https://www.g2.com/compare/funnelytics-vs-mixpanel) **Compare Mixpanel with other alternatives:** - [Mixpanel vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-mixpanel) - [Mixpanel vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-mixpanel) - [Mixpanel vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-mixpanel) - [Mixpanel vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-mixpanel) - [Mixpanel vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) - [Mixpanel vs Semrush](https://www.g2.com/compare/mixpanel-vs-semrush) - [Mixpanel vs Looker](https://www.g2.com/compare/looker-vs-mixpanel) - [Mixpanel vs Smartlook](https://www.g2.com/compare/mixpanel-vs-smartlook) - [Mixpanel vs Glassbox](https://www.g2.com/compare/glassbox-vs-mixpanel) ### 5. [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) By Google **Average Rating:** 4.6/5 **Total Reviews:** 441 It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more. Reviewers say compared to Funnelytics, Google Tag Manager is: - Better at meeting requirements - Easier to admin Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnelytics vs Google Tag Manager](https://www.g2.com/compare/funnelytics-vs-google-tag-manager) **Compare Google Tag Manager with other alternatives:** - [Google Tag Manager vs HubSpot Marketing Hub](https://www.g2.com/compare/google-tag-manager-vs-hubspot-marketing-hub) - [Google Tag Manager vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-google-tag-manager) - [Google Tag Manager vs Heap by Contentsquare](https://www.g2.com/compare/google-tag-manager-vs-heap-by-contentsquare) - [Google Tag Manager vs Mixpanel](https://www.g2.com/compare/google-tag-manager-vs-mixpanel) - [Google Tag Manager vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-tag-manager) - [Google Tag Manager vs Semrush](https://www.g2.com/compare/google-tag-manager-vs-semrush) - [Google Tag Manager vs Looker](https://www.g2.com/compare/google-tag-manager-vs-looker) - [Google Tag Manager vs Smartlook](https://www.g2.com/compare/google-tag-manager-vs-smartlook) - [Google Tag Manager vs Glassbox](https://www.g2.com/compare/glassbox-vs-google-tag-manager) ### 6. [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) By Amplitude **Average Rating:** 4.5/5 **Total Reviews:** 2,950 Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth. Reviewers say compared to Funnelytics, Amplitude Analytics is: - More expensive - Better at meeting requirements - Better at support Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnelytics vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-funnelytics) **Compare Amplitude Analytics with other alternatives:** - [Amplitude Analytics vs HubSpot Marketing Hub](https://www.g2.com/compare/amplitude-analytics-vs-hubspot-marketing-hub) - [Amplitude Analytics vs Google Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) - [Amplitude Analytics vs Heap by Contentsquare](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare) - [Amplitude Analytics vs Mixpanel](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) - [Amplitude Analytics vs Google Tag Manager](https://www.g2.com/compare/amplitude-analytics-vs-google-tag-manager) - [Amplitude Analytics vs Semrush](https://www.g2.com/compare/amplitude-analytics-vs-semrush) - [Amplitude Analytics vs Looker](https://www.g2.com/compare/amplitude-analytics-vs-looker) - [Amplitude Analytics vs Smartlook](https://www.g2.com/compare/amplitude-analytics-vs-smartlook) - [Amplitude Analytics vs Glassbox](https://www.g2.com/compare/amplitude-analytics-vs-glassbox) ### 7. [Semrush](https://www.g2.com/products/semrush/reviews) By Adobe **Average Rating:** 4.4/5 **Total Reviews:** 4,016 Online Visibility and Content Marketing SaaS Platform Reviewers say compared to Funnelytics, Semrush is: - More expensive - Better at meeting requirements - Easier to admin Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnelytics vs Semrush](https://www.g2.com/compare/funnelytics-vs-semrush) **Compare Semrush with other alternatives:** - [Semrush vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-semrush) - [Semrush vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-semrush) - [Semrush vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-semrush) - [Semrush vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-semrush) - [Semrush vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-semrush) - [Semrush vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-semrush) - [Semrush vs Looker](https://www.g2.com/compare/looker-vs-semrush) - [Semrush vs Smartlook](https://www.g2.com/compare/semrush-vs-smartlook) - [Semrush vs Glassbox](https://www.g2.com/compare/glassbox-vs-semrush) ### 8. [Looker](https://www.g2.com/products/looker/reviews) By Google **Average Rating:** 4.4/5 **Total Reviews:** 1,651 Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers. Reviewers say compared to Funnelytics, Looker is: - More expensive - Better at support - Better at meeting requirements Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnelytics vs Looker](https://www.g2.com/compare/funnelytics-vs-looker) **Compare Looker with other alternatives:** - [Looker vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-looker) - [Looker vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-looker) - [Looker vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-looker) - [Looker vs Mixpanel](https://www.g2.com/compare/looker-vs-mixpanel) - [Looker vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-looker) - [Looker vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-looker) - [Looker vs Semrush](https://www.g2.com/compare/looker-vs-semrush) - [Looker vs Smartlook](https://www.g2.com/compare/looker-vs-smartlook) - [Looker vs Glassbox](https://www.g2.com/compare/glassbox-vs-looker) ### 9. [Smartlook](https://www.g2.com/products/smartlook/reviews) By Cisco **Average Rating:** 4.6/5 **Total Reviews:** 874 Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page. Reviewers say compared to Funnelytics, Smartlook is: - Easier to admin - Better at support - Better at meeting requirements Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnelytics vs Smartlook](https://www.g2.com/compare/funnelytics-vs-smartlook) **Compare Smartlook with other alternatives:** - [Smartlook vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-smartlook) - [Smartlook vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-smartlook) - [Smartlook vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-smartlook) - [Smartlook vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-smartlook) - [Smartlook vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-smartlook) - [Smartlook vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-smartlook) - [Smartlook vs Semrush](https://www.g2.com/compare/semrush-vs-smartlook) - [Smartlook vs Looker](https://www.g2.com/compare/looker-vs-smartlook) - [Smartlook vs Glassbox](https://www.g2.com/compare/glassbox-vs-smartlook) ### 10. [Glassbox](https://www.g2.com/products/glassbox/reviews) By Glassbox **Average Rating:** 4.9/5 **Total Reviews:** 809 Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX. Reviewers say compared to Funnelytics, Glassbox is: - Easier to admin - Better at support - Better at meeting requirements Categories in common with Funnelytics: [Digital Analytics](https://www.g2.com/categories/digital-analytics), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Funnelytics vs Glassbox](https://www.g2.com/compare/funnelytics-vs-glassbox) **Compare Glassbox with other alternatives:** - [Glassbox vs HubSpot Marketing Hub](https://www.g2.com/compare/glassbox-vs-hubspot-marketing-hub) - [Glassbox vs Google Analytics](https://www.g2.com/compare/glassbox-vs-google-analytics) - [Glassbox vs Heap by Contentsquare](https://www.g2.com/compare/glassbox-vs-heap-by-contentsquare) - [Glassbox vs Mixpanel](https://www.g2.com/compare/glassbox-vs-mixpanel) - [Glassbox vs Google Tag Manager](https://www.g2.com/compare/glassbox-vs-google-tag-manager) - [Glassbox vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-glassbox) - [Glassbox vs Semrush](https://www.g2.com/compare/glassbox-vs-semrush) - [Glassbox vs Looker](https://www.g2.com/compare/glassbox-vs-looker) - [Glassbox vs Smartlook](https://www.g2.com/compare/glassbox-vs-smartlook) --- ## Funnelytics Alternatives FAQs ### What are the best alternatives to Funnelytics? The best alternatives to Funnelytics include [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14,783 reviews), [Google Analytics](https://www.g2.com/products/google-analytics/reviews) (4.5/5 stars, 6,845 reviews), [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) (4.4/5 stars, 1,097 reviews), and [Mixpanel](https://www.g2.com/products/mixpanel/reviews) (4.5/5 stars, 1,367 reviews). These platforms offer higher review counts and comparable or better ratings, reflecting strong user satisfaction and robust feature sets. ### What features do alternatives offer that Funnelytics does not? Funnelytics lacks features such as custom reports and dashboards, administration alerts, promotional messages, QA testing, retention analysis, retroactive reporting, return tracking, load time monitoring, and site search reporting, which are available in its alternatives. ### Which Digital Analytics tools do reviewers recommend instead of Funnelytics? Reviewers recommend [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) for its ease of use, comprehensive marketing automation, and integration capabilities, praised in over 1,900 reviews for ease of use and 1,100 for features. [Google Analytics](https://www.g2.com/products/google-analytics/reviews) is favored for its detailed insights into user behavior, real-time analytics, and integration with Google Ads, with 200+ mentions of insights and 160+ for analytics. [Heap](https://www.g2.com/products/heap-by-contentsquare/reviews) is highlighted for its automatic event tracking and retroactive analysis, simplifying data capture without manual setup. [Mixpanel](https://www.g2.com/products/mixpanel/reviews) is recommended for its intuitive UI, powerful event tracking, and real-time insights, supported by 97 mentions of ease of use and 81 of insights. These tools are preferred for their advanced analytics capabilities, ease of administration, and better support compared to Funnelytics. ### How does Funnelytics compare to HubSpot Marketing Hub? According to G2 data, [Funnelytics](https://www.g2.com/products/funnelytics/reviews) has an average rating of 4.2/5 from 35 reviews, while [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) holds a higher average rating of 4.4/5 based on 14,783 reviews. In dimension scores, HubSpot Marketing Hub leads Funnelytics by 0.3 points in Meeting Requirements (8.5 vs 8.2), while Funnelytics scores 0.3 points higher in Usability (8.9 vs 8.6) and Setup Ease (8.5 vs 8.1). HubSpot Marketing Hub excels in Ease of Admin (8.5 vs 8.1), Support (8.7 vs 8.1), and Doing Business With (8.7 vs 8.5), indicating stronger operational and customer service aspects. User sentiment highlights HubSpot Marketing Hub's strengths in ease of use (1,981 mentions), extensive features (1,103 mentions), integrations (1,020 mentions), email marketing (908 mentions), and automation (907 mentions). Conversely, Funnelytics is praised for its interface and visualization capabilities but is noted for pricing concerns and suitability mainly for larger businesses. HubSpot Marketing Hub offers a comprehensive all-in-one marketing platform integrating email, automation, CRM, and analytics, while Funnelytics focuses on visual funnel mapping and analytics. HubSpot's broader feature set and larger user base contribute to its higher overall rating and stronger support scores. ### Why do users choose HubSpot Marketing Hub over Funnelytics? Users choose [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) over Funnelytics primarily due to its comprehensive all-in-one marketing solution that integrates email marketing, automation, CRM, and analytics in a single platform. HubSpot's ease of use is emphasized with 1,981 mentions, supported by an intuitive interface and extensive integrations (1,020 mentions) that streamline marketing operations. Its powerful automation workflows (907 mentions) and centralized management (811 mentions) enable efficient campaign execution and lead nurturing. HubSpot also scores higher in Ease of Admin (8.5 vs 8.1) and Support (8.7 vs 8.1), reflecting better operational management and customer service experience. Additionally, HubSpot's ability to connect marketing efforts directly to revenue through closed-loop reporting is a key factor for users seeking measurable ROI. Despite higher pricing concerns, users value HubSpot's scalability and feature depth, which justify the investment for growing businesses. 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