2026 Best Software Awards are here!See the list
Compare Funnel and Matomo (Formerly Piwik) 
Featured Products
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (54.9% of reviews)
Entry-Level Pricing
Starting at $400.00
FREE download
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansMatomo (Formerly Piwik)
Star Rating
(93)4.2 out of 5
Market Segments
Small-Business (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansFunnel vs Matomo (Formerly Piwik)
When assessing the two solutions, reviewers found Funnel easier to use, set up, and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Funnel over Matomo (Formerly Piwik).
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Funnel
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.5
77
Ease of Use
8.5
143
8.0
79
Ease of Setup
8.8
102
7.6
50
Ease of Admin
8.9
95
7.9
47
Quality of Support
9.1
137
7.7
48
Has the product been a good partner in doing business?
9.1
94
8.4
30
Product Direction (% positive)
8.7
141
8.2
77
Features by Category
Metrics
9.0
70
8.5
61
8.9
68
8.4
56
8.4
46
8.7
57
8.9
45
8.5
60
8.6
44
8.2
56
8.5
56
8.1
49
8.8
56
8.1
51
9.1
71
7.9
46
9.0
43
7.5
38
Reporting
8.6
48
8.3
57
8.8
43
8.1
40
8.7
62
8.2
42
8.7
52
7.8
48
8.2
40
8.1
37
8.1
55
8.0
42
9.2
69
8.3
55
Other
Feature Not Available
8.4
55
Feature Not Available
8.5
52
Feature Not Available
7.8
41
8.9
73
8.2
44
8.9
59
7.9
30
Feature Not Available
7.4
22
Feature Not Available
8.3
40
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
8.4
38
Feature Not Available
7.8
34
9.1
75
8.5
49
8.9
74
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Funnel is categorized as ETL Tools and Marketing Analytics
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Marketing and Advertising
14.9%
Computer Software
10.3%
Internet
9.2%
Information Technology and Services
9.2%
Retail
4.6%
Other
51.7%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
