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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (43.3% of reviews)
Entry-Level Pricing
Starting at $120.00
Contact Us
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansGoodData
Star Rating
(554)4.2 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansFunnel vs GoodData
When assessing the two solutions, reviewers found Funnel easier to use, set up, and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than GoodData.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Funnel over GoodData.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
GoodData
Internal Analytics Professional
Contact Us
Per-user Pricing
- Platform Fee + number of users
- Unlimited users & data
- Annual Billing
Free Trial
Funnel
Free Trial is available
GoodData
Free Trial is available
Ratings
Meets Requirements
8.8
140
8.3
450
Ease of Use
8.5
143
8.3
409
Ease of Setup
8.8
102
7.9
348
Ease of Admin
8.9
95
7.4
260
Quality of Support
9.1
137
8.8
359
Has the product been a good partner in doing business?
9.1
94
8.4
237
Product Direction (% positive)
8.7
141
7.4
444
Features by Category
Reports
Not enough data
8.5
280
|
Verified
Not enough data
8.3
263
|
Verified
Not enough data
8.6
281
|
Verified
Not enough data
8.3
256
|
Verified
Not enough data
8.6
281
|
Verified
Self Service
Not enough data
8.1
273
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
7.8
251
Not enough data
7.9
251
|
Verified
Not enough data
7.7
231
Advanced Analytics
Not enough data
7.6
235
|
Verified
Not enough data
8.5
275
|
Verified
Not enough data
8.0
237
|
Verified
Building Reports
Not enough data
7.6
193
|
Verified
Not enough data
7.6
189
|
Verified
Not enough data
7.9
179
|
Verified
Not enough data
7.9
161
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.5
280
|
Verified
Not enough data
8.3
263
|
Verified
Not enough data
8.6
281
|
Verified
Not enough data
8.3
256
|
Verified
Not enough data
8.6
281
|
Verified
Data Preparation
Not enough data
8.1
187
|
Verified
Not enough data
8.1
180
|
Verified
Data Modeling and Blending
Not enough data
8.0
216
|
Verified
Not enough data
8.3
232
|
Verified
Not enough data
8.0
197
|
Verified
Generative AI
Not enough data
7.4
105
Not enough data
7.5
101
Agentic AI - Analytics Platforms
Not enough data
8.3
14
Not enough data
8.7
14
Not enough data
8.7
14
Not enough data
8.2
14
Not enough data
8.6
14
Not enough data
8.9
14
Not enough data
8.6
14
Self Service
Not enough data
8.1
273
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
7.8
251
Not enough data
7.9
251
|
Verified
Not enough data
7.7
231
Deployment & Integration - Analytics Platforms
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
8.5
14
Not enough data
8.9
14
Advanced Analytics
Not enough data
7.6
235
|
Verified
Not enough data
8.5
275
|
Verified
Not enough data
8.0
237
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.9
14
Not enough data
8.5
14
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
14
Not enough data
8.5
14
Not enough data
8.8
14
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.7
14
Not enough data
8.5
14
Not enough data
9.4
14
Not enough data
8.7
14
Personalized Intelligence - Analytics Platforms
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.6
14
Building Reports
Not enough data
7.6
193
|
Verified
Not enough data
7.6
189
|
Verified
Not enough data
7.9
179
|
Verified
Not enough data
7.9
161
|
Verified
Reports
Not enough data
8.5
280
|
Verified
Not enough data
8.3
263
|
Verified
Not enough data
8.6
281
|
Verified
Not enough data
8.3
256
|
Verified
Not enough data
8.6
281
|
Verified
Self Service
Not enough data
8.1
273
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
7.8
251
Not enough data
7.9
251
|
Verified
Not enough data
7.7
231
Building Reports
Not enough data
7.6
193
|
Verified
Not enough data
7.6
189
|
Verified
Not enough data
7.9
179
|
Verified
Not enough data
7.9
161
|
Verified
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and GoodData share no categories
Unique Categories
GoodData is categorized as Analytics Platforms, Semantic Layer Tools, Embedded Business Intelligence, and Predictive Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GoodData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Computer Software
18.1%
Information Technology and Services
14.8%
Consumer Services
14.3%
Retail
5.5%
Marketing and Advertising
4.4%
Other
43.0%
Alternatives
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
send e-mails for users
2 Comments
JK
I believe you can use the API to grab the emails for registered users and then pass them to an email application. Some of this will depend on how you have...Read more
Is there any way to send .csv or Excel files to people on an automated basis?
2 Comments
JK
I don’t believe this functionality exists in GoodData. You can send the PDF reports generated or you could look at sending the reports directly from your...Read more
How can I better train my team in using good data?
1 Comment
Official Response from GoodData
Hi Brittney,
To understand the full semantic data model of your data product can be sometimes overwhelming. I always suggest people start from the...Read more
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