Introducing G2.ai, the future of software buying.Try now
Compare Google Marketing Platform and Innovid 
Featured Products
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Enterprise (43.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(298)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformInnovid
Star Rating
(376)4.1 out of 5
Market Segments
Enterprise (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InnovidSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Innovid excels in video advertising, with users praising its ability to create engaging and personalized video ads that resonate across various digital platforms. The integration with channels like OTT and CTV enhances brand visibility, making it a strong choice for businesses focused on video content.
- Users say Google Marketing Platform offers a comprehensive solution for managing multiple marketing tools in one place. Reviewers appreciate its seamless integration with Google Analytics, Ads, and Data Studio, which simplifies campaign tracking and performance analysis.
- According to verified reviews, Innovid stands out for its quality of support, receiving high marks for customer service. Users highlight the responsiveness and expertise of the support team, which can be crucial for troubleshooting and optimizing campaigns.
- Reviewers mention that Google Marketing Platform provides a user-friendly experience, particularly in terms of campaign setup and tracking. Users find the reporting dashboards intuitive, allowing for easy access to audience insights and ROI measurement.
- G2 reviewers note that while both platforms have similar star ratings, Innovid's higher G2 Score reflects a stronger overall user satisfaction, particularly in the enterprise segment, where it has garnered more recent positive feedback.
- Users highlight that Google Marketing Platform, despite its strengths, can sometimes face challenges in meeting specific workflow needs, with some reviewers mentioning configuration difficulties. This contrasts with Innovid's more tailored approach to video advertising, which seems to resonate well with users looking for specialized solutions.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableInnovid
No pricing availableFree Trial
Google Marketing Platform
No trial information availableInnovid
No trial information availableRatings
Meets Requirements
8.5
249
8.3
315
Ease of Use
7.9
248
7.9
343
Ease of Setup
7.3
129
8.0
220
Ease of Admin
7.7
120
7.8
176
Quality of Support
6.9
227
9.0
308
Has the product been a good partner in doing business?
7.6
121
8.9
182
Product Direction (% positive)
8.1
246
8.9
312
Features by Category
Channel Functionality
8.5
167
8.9
90
Platform Interoperability
7.2
10
8.1
33
Agentic AI - Display Advertising
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Campaign Management
8.3
181
|
Verified
7.8
238
8.1
177
|
Verified
7.7
212
8.3
156
|
Verified
8.2
198
7.7
150
|
Verified
8.0
219
7.9
154
|
Verified
7.9
197
7.8
142
|
Verified
8.3
171
7.6
129
|
Verified
8.3
146
8.4
73
8.3
131
8.1
69
8.1
190
7.7
149
|
Verified
8.1
185
7.9
141
|
Verified
8.0
149
7.0
39
7.6
76
7.6
94
|
Verified
7.9
80
Targeting
8.5
160
|
Verified
8.5
224
8.4
150
|
Verified
8.2
191
8.2
150
|
Verified
8.3
206
8.1
69
8.2
142
Platform
8.0
55
8.1
189
8.1
164
|
Verified
8.0
221
8.3
159
|
Verified
8.3
214
8.4
169
|
Verified
7.8
243
8.4
145
|
Verified
8.2
186
7.6
152
|
Verified
8.0
206
7.9
152
|
Verified
7.9
212
8.1
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.9
187
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Authoring Tools
Not enough data
8.1
41
Not enough data
8.2
30
Not enough data
8.2
33
Not enough data
7.5
25
Agentic AI - Creative Management Platforms
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
8.1
9
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
7.7
8
Testing Tools
Not enough data
8.3
40
Not enough data
7.8
35
Publishing Tools
Not enough data
Feature Not Available
Not enough data
8.5
38
Not enough data
9.2
41
Platform Interoperability
7.8
6
8.1
15
Mobile Functionality
7.7
119
8.3
47
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
238
8.1
177
|
Verified
7.7
212
8.3
156
|
Verified
8.2
198
7.7
150
|
Verified
8.0
219
7.9
154
|
Verified
7.9
197
7.8
142
|
Verified
8.3
171
7.6
129
|
Verified
8.3
146
8.4
73
8.3
131
8.1
69
8.1
190
7.7
149
|
Verified
8.1
185
7.9
141
|
Verified
8.0
149
7.0
39
7.6
76
7.6
94
|
Verified
7.9
80
Targeting
8.5
160
|
Verified
8.5
224
8.4
150
|
Verified
8.2
191
8.2
150
|
Verified
8.3
206
8.1
69
8.2
142
Mobile
7.7
112
8.2
36
7.0
39
7.6
76
7.6
94
|
Verified
7.9
80
Platform
8.0
55
8.1
189
8.1
164
|
Verified
8.0
221
8.3
159
|
Verified
8.3
214
8.4
169
|
Verified
7.8
243
8.4
145
|
Verified
8.2
186
7.6
152
|
Verified
8.0
206
7.9
152
|
Verified
7.9
212
8.1
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.9
187
Platform Interoperability
7.8
6
8.8
28
Video Functionality
7.9
99
8.6
64
Agentic AI - Video Advertising
Not enough data
6.7
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
7.5
8
Not enough data
6.3
8
Not enough data
6.9
8
Campaign Management
8.3
181
|
Verified
7.8
238
8.1
177
|
Verified
7.7
212
8.3
156
|
Verified
8.2
198
7.7
150
|
Verified
8.0
219
7.9
154
|
Verified
7.9
197
7.8
142
|
Verified
8.3
171
7.6
129
|
Verified
8.3
146
8.4
73
8.3
131
8.1
69
8.1
190
7.7
149
|
Verified
8.1
185
7.9
141
|
Verified
8.0
149
7.0
39
7.6
76
7.6
94
|
Verified
7.9
80
Targeting
8.5
160
|
Verified
8.5
224
8.4
150
|
Verified
8.2
191
8.2
150
|
Verified
8.3
206
8.1
69
8.2
142
Platform
8.0
55
8.1
189
8.1
164
|
Verified
8.0
221
8.3
159
|
Verified
8.3
214
8.4
169
|
Verified
7.8
243
8.4
145
|
Verified
8.2
186
7.6
152
|
Verified
8.0
206
7.9
152
|
Verified
7.9
212
8.1
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.9
187
Platform Interoperability
Not enough data
8.4(won by default)
23
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.3(won by default)
159
Campaign Management
8.3(won by 0.5)
181
|
Verified
7.8
238
8.1(won by 0.4)
177
|
Verified
7.7
212
8.3(won by 0.1)
156
|
Verified
8.2
198
7.7
150
|
Verified
8.0(won by 0.3)
219
7.9(tied score)
154
|
Verified
7.9(tied score)
197
7.8
142
|
Verified
8.3(won by 0.5)
171
7.6
129
|
Verified
8.3(won by 0.7)
146
8.4(won by 0.1)
73
8.3
131
8.1(tied score)
69
8.1(tied score)
190
7.7
149
|
Verified
8.1(won by 0.4)
185
7.9
141
|
Verified
8.0(won by 0.1)
149
7.0
39
7.6(won by 0.6)
76
7.6
94
|
Verified
7.9(won by 0.3)
80
Targeting
8.5(tied score)
160
|
Verified
8.5(tied score)
224
8.4(won by 0.2)
150
|
Verified
8.2
191
8.2
150
|
Verified
8.3(won by 0.1)
206
8.1
69
8.2(won by 0.1)
142
Platform
8.0
55
8.1(won by 0.1)
189
8.1(won by 0.1)
164
|
Verified
8.0
221
8.3(tied score)
159
|
Verified
8.3(tied score)
214
8.4(won by 0.6)
169
|
Verified
7.8
243
8.4(won by 0.2)
145
|
Verified
8.2
186
7.6
152
|
Verified
8.0(won by 0.4)
206
7.9(tied score)
152
|
Verified
7.9(tied score)
212
8.1(won by default)
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.9(won by 0.2)
187
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
238
8.1
177
|
Verified
7.7
212
8.3
156
|
Verified
8.2
198
7.7
150
|
Verified
8.0
219
7.9
154
|
Verified
7.9
197
7.8
142
|
Verified
8.3
171
7.6
129
|
Verified
8.3
146
8.4
73
8.3
131
8.1
69
8.1
190
7.7
149
|
Verified
8.1
185
7.9
141
|
Verified
8.0
149
7.0
39
7.6
76
7.6
94
|
Verified
7.9
80
Targeting
8.5
160
|
Verified
8.5
224
8.4
150
|
Verified
8.2
191
8.2
150
|
Verified
8.3
206
8.1
69
8.2
142
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
8.0
55
8.1
189
8.1
164
|
Verified
8.0
221
8.3
159
|
Verified
8.3
214
8.4
169
|
Verified
7.8
243
8.4
145
|
Verified
8.2
186
7.6
152
|
Verified
8.0
206
7.9
152
|
Verified
7.9
212
8.1
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.9
187
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Innovid are categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Demand Side Platform (DSP) and Paid Search Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Innovid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Marketing and Advertising
70.5%
Retail
3.5%
Online Media
3.5%
Internet
1.9%
Consumer Goods
1.6%
Other
19.0%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 Comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Innovid has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
