# FindThatLead vs LinkedIn Sales Navigator Comparison
---
## AI Generated Summary
- **G2 reviewers report** that LinkedIn Sales Navigator excels in lead generation, particularly for identifying decision-makers and C-suite professionals. Users appreciate the advanced filters that enhance targeting accuracy, making it a powerful tool for building a targeted leads funnel.
- **Users say** that FindThatLead is recognized for its simplicity and speed, making it particularly useful for businesses that need quick access to client information. The straightforward interface allows users to easily search for verified leads by company or domain, which is a significant advantage for smaller teams.
- **Reviewers mention** that LinkedIn Sales Navigator offers a more comprehensive user experience, with higher ratings in areas like ease of setup and overall satisfaction. Many users highlight the intuitive onboarding process, which helps them quickly adapt to the platform for daily prospecting activities.
- **According to verified reviews** , FindThatLead stands out for its GDPR-compliant features, which are crucial for businesses operating in Europe. Users value the platform's EU-focused data coverage, making it a reliable choice for teams needing to adhere to strict data regulations.
- **G2 reviewers indicate** that LinkedIn Sales Navigator has a significantly larger user base and more recent reviews, contributing to its higher G2 Score. This suggests a more robust community and ongoing product improvements, which can be beneficial for users seeking a reliable long-term solution.
- **Users highlight** that while FindThatLead is effective for small businesses, it may lack some of the advanced features and integrations that larger organizations find essential. In contrast, LinkedIn Sales Navigator's extensive capabilities and integration options make it a better fit for mid-market and larger enterprises.



| | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 97 | 2,209 | 
| **Largest Market Segment** | Small-Business (78.4% of reviews) | Mid-Market (48.2% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### FindThatLead

Pros:
- Accuracy (1 reviews)
- Contact Information (1 reviews)

Cons:
- Expensive (1 reviews)
- Lead Management (1 reviews)

### LinkedIn Sales Navigator

Pros:
- Lead Generation (97 reviews)
- Ease of Use (86 reviews)

Cons:
- Expensive (44 reviews)
- Missing Features (37 reviews)

---
## Ratings Comparison
| Rating | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
  | **Meets Requirements** | 8.1 (55 reviews) | 8.7 (1813 reviews) | 
  | **Ease of Use** | 8.4 (56 reviews) | 8.6 (1839 reviews) | 
  | **Ease of Setup** | 8.7 (28 reviews) | 8.9 (541 reviews) | 
  | **Ease of Admin** | 8.6 (22 reviews) | 8.7 (283 reviews) | 
  | **Quality of Support** | 8.0 (50 reviews) | 8.1 (1477 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (20 reviews) | 8.2 (280 reviews) | 
  | **Product Direction (% positive)** | 6.9 (49 reviews) | 7.9 (1758 reviews) | 

---
## Pricing

### FindThatLead

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### LinkedIn Sales Navigator

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Key Features:
- Advanced lead & company search
- Alerts on your saved leads and accounts 
- Create Custom Lists

[Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **FindThatLead** | 7.5/10 | 43 |
| **LinkedIn Sales Navigator** | 8.2/10 | 1535 |

#### Additional Functionality

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Calendar Sync** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 

#### Data Availability

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | 8.0 (39 reviews) | 7.9 (1391 reviews) | 
| **Company Data Availability** | 7.7 (37 reviews) | 8.5 (1395 reviews) | 
| **Industry Research Availability** | 7.2 (35 reviews) ✓ Verified | 8.2 (1325 reviews) ✓ Verified | 
| **Technographic Data Availability** | 8.3 (6 reviews) | 7.8 (162 reviews) | 

#### Data Accuracy

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Accuracy** | 7.2 (39 reviews) | 8.1 (1386 reviews) | 
| **Company Data Accuracy** | 7.1 (34 reviews) | 8.4 (1371 reviews) | 
| **Technographic Data Accuracy** | 7.8 (6 reviews) | 7.8 (158 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (64 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (63 reviews) | 
| **Decision Making** | Not enough data | 8.2 (63 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Calendar/Reminder System** | Not enough data | Not enough data | 

#### Platform

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Internationalization** | 7.6 (17 reviews) | 8.5 (401 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.5 (427 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.4 (20 reviews) | 8.7 (464 reviews) | 
| **Reporting/Dashboards** | Feature Not Available | 7.8 (424 reviews) ✓ Verified | 
| **Mobile User Support** | Feature Not Available | 8.1 (406 reviews) ✓ Verified | 
| **APIs** | 7.3 (17 reviews) | Feature Not Available | 
| **Deal Management** | Not enough data | Not enough data | 
| **Sales Pipeline Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Territory Management** | Not enough data | Not enough data | 
| **Sales Activity Management** | Not enough data | Not enough data | 

#### Features

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Lead Builder** | 7.6 (38 reviews) | 8.5 (1343 reviews) | 
| **Integration to CRM/Marketing Automation** | 7.1 (26 reviews) | 7.7 (1091 reviews) | 
| **Data Cleaning/Enrichment** | 6.8 (32 reviews) ✓ Verified | 7.9 (451 reviews) | 
| **Data Segmentation/Filtering** | 7.3 (28 reviews) ✓ Verified | 8.2 (1285 reviews) ✓ Verified | 
| **Search** | 7.5 (38 reviews) ✓ Verified | 8.7 (1438 reviews) ✓ Verified | 
| **News/People Alerts** | Feature Not Available | 8.5 (1337 reviews) ✓ Verified | 
| **Connections** | Feature Not Available | 8.9 (1373 reviews) ✓ Verified | 
| **Reporting** | 7.5 (26 reviews) ✓ Verified | 7.7 (1070 reviews) ✓ Verified | 
| **Messaging** | 8.1 (24 reviews) ✓ Verified | 8.2 (1353 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Intent Data** | Not enough data | Not enough data | 
| **Sales Automation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **FindThatLead** | N/A | N/A |
| **LinkedIn Sales Navigator** | 8.4/10 | 127 |

#### Data Availability

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (123 reviews) | 
| **Account Data Availability** | Not enough data | 8.7 (123 reviews) | 
| **Offline Data** | Not enough data | 7.4 (113 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Intent Data** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | 8.5 (124 reviews) | 
| **Topic Customization** | Not enough data | 8.3 (119 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.3 (110 reviews) | 
| **Alerts** | Not enough data | 8.6 (118 reviews) | 
| **Real-time Intent** | Not enough data | 8.5 (118 reviews) | 

#### Additional Functionality

| Feature | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Summary Reports** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **B2B Lead Generation** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Sales Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Built-In Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


**Unique to LinkedIn Sales Navigator (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | FindThatLead | LinkedIn Sales Navigator | 
|---|---|---|
| **Small-Business** | 78.4% | 32.8% | 
| **Mid-Market** | 12.4% | 48.2% | 
| **Enterprise** | 9.3% | 19.0% | 

### By Industry

#### FindThatLead

- **Marketing and Advertising:** 27.7%
- **Information Technology and Services:** 13.8%
- **Computer Software:** 7.4%
- **Education Management:** 6.4%
- **Higher Education:** 3.2%
- **Internet:** 3.2%
- **Accounting:** 2.1%
- **Alternative Dispute Resolution:** 2.1%
- **Biotechnology:** 2.1%
- **Financial Services:** 2.1%
- **Other:** 29.8%

#### LinkedIn Sales Navigator

- **Computer Software:** 26.3%
- **Information Technology and Services:** 20.2%
- **Marketing and Advertising:** 8.1%
- **Internet:** 5.8%
- **Financial Services:** 3.5%
- **Staffing and Recruiting:** 2.4%
- **Market Research:** 1.6%
- **Telecommunications:** 1.5%
- **Information Services:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 27.8%

---
## Alternatives

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---
## Top Discussions

### FindThatLead

No discussions available for this product.

### LinkedIn Sales Navigator

- Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments
  > **Top comment:** "To target the right set of accounts and generate leads"
- Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes
  > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..."
- Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote
  > **Top comment:** "when upgrading you get a full list..."
- Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote
  > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly.  I've been contacted on..."
- Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote
  > **Top comment:** "Mapping the right prospects and building meaningful connections !"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/findthatlead-vs-linkedin-sales-navigator)