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Compare Facebook for Business and Prisma 
Featured Products
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Enterprise (50.1% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansPrisma
Star Rating
(438)4.0 out of 5
Market Segments
Enterprise (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PrismaFacebook for Business vs Prisma
When assessing the two solutions, reviewers found Facebook for Business easier to use, set up, and administer. However, reviewers preferred doing business with Prisma overall.
- Reviewers felt that Facebook for Business meets the needs of their business better than Prisma.
- When comparing quality of ongoing product support, reviewers felt that Prisma is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Prisma over Facebook for Business.
Pricing
Entry-Level Pricing
Prisma
No pricing availableFree Trial
Facebook for Business
No trial information availablePrisma
Free Trial is available
Ratings
Meets Requirements
8.6
1,190
8.3
395
Ease of Use
8.2
1,194
7.8
399
Ease of Setup
8.1
649
7.8
260
Ease of Admin
8.3
616
8.1
144
Quality of Support
6.6
1,084
8.0
371
Has the product been a good partner in doing business?
7.8
603
8.7
161
Product Direction (% positive)
7.2
1,160
8.0
386
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.8
290
8.2
948
7.3
273
8.3
990
7.5
269
7.5
803
6.8
271
7.7
762
7.0
268
Feature Not Available
7.3
244
7.6
699
7.3
235
Feature Not Available
6.8
209
Feature Not Available
7.4
271
8.0
862
6.9
238
8.2
794
6.9
232
8.1
403
6.8
210
8.4
420
7.1
213
Targeting
8.7
980
7.4
251
8.6
874
7.2
239
8.8
906
7.4
238
Feature Not Available
7.2
209
Platform
8.0
682
7.3
239
8.0
839
7.4
265
8.5
937
7.6
267
8.4
970
7.5
271
8.3
752
7.6
239
8.0
903
7.3
260
8.0
805
7.3
261
8.3
685
7.4
227
8.4
967
7.2
241
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Platform Interoperability
7.2
18
6.9
89
Mobile Functionality
8.1
26
7.8
155
Agentic AI - Mobile Advertising
Not enough data
6.0
71
Not enough data
6.5
71
Not enough data
6.7
69
Not enough data
6.6
68
Not enough data
6.3
69
Not enough data
6.3
69
Campaign Management
8.3
963
7.8
290
8.2
948
7.3
273
8.3
990
7.5
269
7.5
803
6.8
271
7.7
762
7.0
268
Feature Not Available
7.3
244
7.6
699
7.3
235
Feature Not Available
6.8
209
Feature Not Available
7.4
271
8.0
862
6.9
238
8.2
794
6.9
232
8.1
403
6.8
210
8.4
420
7.1
213
Targeting
8.7
980
7.4
251
8.6
874
7.2
239
8.8
906
7.4
238
Feature Not Available
7.2
209
Mobile
7.9
23
7.3
128
8.1
403
6.8
210
8.4
420
7.1
213
Platform
8.0
682
7.3
239
8.0
839
7.4
265
8.5
937
7.6
267
8.4
970
7.5
271
8.3
752
7.6
239
8.0
903
7.3
260
8.0
805
7.3
261
8.3
685
7.4
227
8.4
967
7.2
241
Platform Interoperability
8.2
18
6.9
131
Video Functionality
8.1
25
7.5
170
Agentic AI - Video Advertising
Not enough data
6.3
104
Not enough data
6.6
104
Not enough data
6.6
104
Not enough data
6.5
105
Not enough data
6.4
106
Not enough data
6.6
106
Campaign Management
8.3
963
7.8
290
8.2
948
7.3
273
8.3
990
7.5
269
7.5
803
6.8
271
7.7
762
7.0
268
Feature Not Available
7.3
244
7.6
699
7.3
235
Feature Not Available
6.8
209
Feature Not Available
7.4
271
8.0
862
6.9
238
8.2
794
6.9
232
8.1
403
6.8
210
8.4
420
7.1
213
Targeting
8.7
980
7.4
251
8.6
874
7.2
239
8.8
906
7.4
238
Feature Not Available
7.2
209
Platform
8.0
682
7.3
239
8.0
839
7.4
265
8.5
937
7.6
267
8.4
970
7.5
271
8.3
752
7.6
239
8.0
903
7.3
260
8.0
805
7.3
261
8.3
685
7.4
227
8.4
967
7.2
241
Platform Interoperability
8.3(won by 1.3)
170
7.0
111
Agentic AI - Social Media Advertising
6.9(won by 0.5)
12
6.4
87
7.2(won by 0.5)
12
6.7
88
7.5(won by 0.7)
12
6.8
87
7.5(won by 0.8)
12
6.7
88
7.1(won by 0.4)
12
6.7
87
7.2(won by 0.5)
12
6.7
88
Social Functionality
Feature Not Available
8.0(won by default)
197
Campaign Management
8.3(won by 0.5)
963
7.8
290
8.2(won by 0.9)
948
7.3
273
8.3(won by 0.8)
990
7.5
269
7.5(won by 0.7)
803
6.8
271
7.7(won by 0.7)
762
7.0
268
Feature Not Available
7.3(won by default)
244
7.6(won by 0.3)
699
7.3
235
Feature Not Available
6.8(won by default)
209
Feature Not Available
7.4(won by default)
271
8.0(won by 1.1)
862
6.9
238
8.2(won by 1.3)
794
6.9
232
8.1(won by 1.3)
403
6.8
210
8.4(won by 1.3)
420
7.1
213
Targeting
8.7(won by 1.3)
980
7.4
251
8.6(won by 1.4)
874
7.2
239
8.8(won by 1.4)
906
7.4
238
Feature Not Available
7.2(won by default)
209
Platform
8.0(won by 0.7)
682
7.3
239
8.0(won by 0.6)
839
7.4
265
8.5(won by 0.9)
937
7.6
267
8.4(won by 0.9)
970
7.5
271
8.3(won by 0.7)
752
7.6
239
8.0(won by 0.7)
903
7.3
260
8.0(won by 0.7)
805
7.3
261
8.3(won by 0.9)
685
7.4
227
8.4(won by 1.2)
967
7.2
241
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
7.8
290
8.2
948
7.3
273
8.3
990
7.5
269
7.5
803
6.8
271
7.7
762
7.0
268
Feature Not Available
7.3
244
7.6
699
7.3
235
Feature Not Available
6.8
209
Feature Not Available
7.4
271
8.0
862
6.9
238
8.2
794
6.9
232
8.1
403
6.8
210
8.4
420
7.1
213
Targeting
8.7
980
7.4
251
8.6
874
7.2
239
8.8
906
7.4
238
Feature Not Available
7.2
209
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
7.3
239
8.0
839
7.4
265
8.5
937
7.6
267
8.4
970
7.5
271
8.3
752
7.6
239
8.0
903
7.3
260
8.0
805
7.3
261
8.3
685
7.4
227
8.4
967
7.2
241
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Prisma are categorized as Social Media Advertising, Cross-Channel Advertising, Mobile Advertising, and Video Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Native Advertising, and Paid Search Advertising
Prisma has no unique categories
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prisma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
70.6%
Online Media
4.7%
Broadcast Media
3.1%
Media Production
2.4%
Automotive
2.1%
Other
17.2%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Prisma has no discussions with answers
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