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Compare Emma by Marigold and SendPulse 
Featured Products
At a Glance
Market Segments
Small-Business (49.6% of reviews)
Small-Business (89.9% of reviews)
Entry-Level Pricing
$99.00 Per Month
$0
Emma by Marigold
Star Rating
(547)4.0 out of 5
Market Segments
Small-Business (49.6% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 Per Month
Browse all 4 pricing plansSendPulse
Star Rating
(705)4.6 out of 5
Market Segments
Small-Business (89.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SendPulse excels in user-friendliness, with many users highlighting its intuitive email builder and professional-looking templates. This ease of use is particularly beneficial for those who want to manage campaigns without technical complexity, making it a strong choice for small businesses.
- Users say that Emma by Marigold offers robust segmentation tools, allowing for highly targeted messaging. Reviewers appreciate the user-friendly interface, which simplifies campaign creation for non-technical users, although some find the overall experience less satisfying compared to SendPulse.
- According to verified reviews, SendPulse's quick setup process is a standout feature, with users noting that the initial onboarding is straightforward and efficient. This contrasts with Emma by Marigold, where some users have reported challenges in matching their specific workflow needs during setup.
- Reviewers mention that SendPulse's automation tools, including the Automation 360 feature, significantly save time and enhance campaign management. In comparison, while Emma by Marigold has automation capabilities, users feel that SendPulse's offerings are more comprehensive and easier to implement.
- Users highlight that Emma by Marigold provides excellent customization options, particularly in terms of colors and templates. However, despite these strengths, the overall satisfaction ratings indicate that SendPulse is generally preferred for its broader feature set and higher quality of support.
- G2 reviewers note that SendPulse has a more extensive market presence, reflected in its higher number of recent reviews and overall ratings. This suggests a more active user base and potentially more reliable feedback, making it a safer choice for businesses looking for a well-supported email marketing solution.
Pricing
Entry-Level Pricing
Emma by Marigold
Emma Lite
$99.00
Per Month
Marketers who need to nail the basics.
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support
Free Trial
Emma by Marigold
No trial information availableSendPulse
Free Trial is available
Ratings
Meets Requirements
8.3
473
9.0
586
Ease of Use
8.3
475
9.0
598
Ease of Setup
8.2
189
8.9
418
Ease of Admin
8.2
185
8.9
362
Quality of Support
8.2
416
8.8
530
Has the product been a good partner in doing business?
8.3
179
9.0
341
Product Direction (% positive)
7.6
466
9.3
590
Features by Category
Sales Force Automation
Not enough data
8.4
77
Not enough data
8.4
69
Not enough data
8.3
78
Not enough data
8.2
73
Not enough data
8.1
68
Not enough data
8.3
69
Not enough data
8.2
68
Not enough data
8.2
69
Not enough data
8.2
72
Marketing Automation
Not enough data
8.6
82
Not enough data
8.6
82
Not enough data
8.5
79
Not enough data
8.1
75
Customer Support
Not enough data
8.3
78
Not enough data
8.4
79
Not enough data
8.6
81
Not enough data
7.8
73
Not enough data
8.2
74
Reporting & Analytics
Not enough data
8.4
74
Not enough data
8.6
76
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.4
71
Not enough data
8.7
74
Not enough data
8.3
68
Platform
Not enough data
8.6
95
Not enough data
8.5
99
Not enough data
8.5
94
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
8.3
84
Not enough data
8.8
98
Not enough data
8.5
84
Integration
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.3
80
Generative AI
Not enough data
7.8
42
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.7
389
|
Verified
8.8
240
|
Verified
8.0
385
|
Verified
8.7
249
|
Verified
8.8
368
|
Verified
8.7
232
|
Verified
8.3
389
|
Verified
8.7
237
|
Verified
8.8
392
|
Verified
8.7
242
|
Verified
8.3
383
|
Verified
8.6
239
|
Verified
8.3
267
|
Verified
8.5
218
|
Verified
8.6
67
|
Verified
8.5
166
|
Verified
8.4
53
|
Verified
Feature Not Available
Reporting & Analytics
8.0
249
|
Verified
8.2
204
|
Verified
8.5
360
|
Verified
8.5
242
|
Verified
Generative AI
8.1
16
7.8
112
8.0
16
Feature Not Available
Agentic AI - Email Marketing
Not enough data
6.9
13
Not enough data
6.4
13
Not enough data
6.8
12
Not enough data
6.8
13
Not enough data
6.9
13
Integration
8.1
144
|
Verified
8.7
196
|
Verified
7.3
92
|
Verified
8.2
179
|
Verified
7.6
85
|
Verified
8.0
164
|
Verified
7.8
27
|
Verified
8.1
152
|
Verified
Feature Not Available
8.5
164
|
Verified
8.2
21
|
Verified
8.2
153
|
Verified
Administration
Not enough data
8.9
46
Not enough data
Feature Not Available
Not enough data
8.5
47
Not enough data
8.9
43
Not enough data
8.4
43
Not enough data
Feature Not Available
Integrations
Not enough data
8.6
38
Not enough data
8.6
37
Not enough data
9.0
41
Not enough data
Feature Not Available
Platform
Not enough data
8.8
40
Not enough data
8.5
37
Not enough data
8.1
36
Not enough data
8.8
42
Not enough data
8.6
39
Not enough data
8.8
43
Not enough data
8.5
38
Not enough data
9.0
44
Diagnosis
7.4
7
Feature Not Available
7.5
6
Feature Not Available
7.1
7
8.9
79
6.7
8
8.9
76
Tracking
7.1
8
Feature Not Available
6.3
8
Feature Not Available
8.7
9
8.6
82
6.4
7
Feature Not Available
6.7
7
Feature Not Available
Reporting
7.9
8
8.8
83
6.7
7
Feature Not Available
7.1
8
Feature Not Available
7.1
8
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Campaigns
Not enough data
8.8
40
Not enough data
9.0
41
Not enough data
Feature Not Available
Not enough data
8.2
37
Not enough data
8.8
38
Analytics
Not enough data
8.8
39
Not enough data
8.7
39
Optimization
Not enough data
8.9
34
Not enough data
8.6
38
Not enough data
8.8
36
Not enough data
8.4
37
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
8
9.2
51
7.4
7
7.7
41
7.4
7
8.3
41
7.8
6
8.9
50
Edit
8.1
8
8.7
46
8.5
8
9.1
50
8.1
7
9.1
49
Logistics
7.9
8
9.1
48
5.6
6
7.9
46
6.9
6
8.4
45
7.3
5
8.9
47
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
7.8
6
8.9
58
|
Verified
8.1
6
8.3
48
|
Verified
8.9
6
8.8
50
|
Verified
8.6
6
8.4
48
|
Verified
9.2
6
8.1
45
|
Verified
8.6
6
8.3
45
|
Verified
8.6
6
8.9
49
|
Verified
8.9
6
8.6
51
SMS Platform
9.4
6
8.5
47
|
Verified
9.2
6
8.5
49
|
Verified
8.9
6
Feature Not Available
8.6
6
Feature Not Available
8.6
6
Feature Not Available
8.6
6
8.7
47
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.0
5
Not enough data
Platform Data
8.1
6
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.7
207
Not enough data
8.7
208
Not enough data
8.8
193
Not enough data
8.6
193
Not enough data
8.6
181
Platform
Not enough data
8.7
198
Not enough data
8.7
202
Not enough data
8.6
184
Not enough data
8.6
190
Not enough data
Feature Not Available
Not enough data
8.6
174
Not enough data
8.8
186
Generative AI
Not enough data
8.2
143
Not enough data
Feature Not Available
Page Customization
Not enough data
9.1
41
Not enough data
8.6
41
Not enough data
8.9
34
Not enough data
8.5
36
Page Optimization
Not enough data
8.6
33
Not enough data
8.8
36
Not enough data
8.5
34
Not enough data
8.5
29
Integrations
Not enough data
8.2
34
Not enough data
8.9
38
Not enough data
8.6
36
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
8.5
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
8.8
30
Not enough data
8.7
30
Not enough data
8.5
29
Not enough data
8.7
26
Not enough data
Feature Not Available
Internal Use
Not enough data
8.6
31
Not enough data
8.7
26
Not enough data
8.8
27
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
Feature Not Available
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
47
|
Verified
Not enough data
9.1
51
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.8
34
|
Verified
Campaigns
Not enough data
Feature Not Available
Not enough data
8.8
47
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
9.0
37
|
Verified
Not enough data
8.7
36
|
Verified
Engagement
Not enough data
8.8
42
|
Verified
Platform
Not enough data
9.0
49
|
Verified
Not enough data
8.9
52
|
Verified
Not enough data
8.6
45
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Emma by Marigold and SendPulse are categorized as Email Template Builder, Email Deliverability, Email Marketing, Transactional Email, Landing Page Builders, and SMS Marketing
Unique Categories
SendPulse is categorized as Push Notification, Email Verification, Chatbots, CRM, Mobile Marketing, and Live Chat
Reviews
Reviewers' Company Size
Emma by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SendPulse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.8%
Higher Education
9.0%
Non-Profit Organization Management
8.8%
Education Management
5.0%
Computer Software
4.4%
Other
58.0%
Marketing and Advertising
12.5%
Information Technology and Services
6.4%
Education Management
5.6%
Computer Software
5.2%
Financial Services
4.3%
Other
66.0%
Alternatives
Discussions
WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?
1 Comment
SM
I agree, there are areas that need work, but overall it is a great tool.
If you have a specific problem, inform them so they might be able to develop a...Read more
Emma by Marigold has no more discussions with answers
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