Compare Dynamics 365 Marketing and Insider One
At a Glance
Market Segments
Mid-Market (43.6% of reviews)
Mid-Market (45.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamics 365 Marketing
Star Rating
(166)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Marketing
Insider One
Star Rating
(1,352)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider One
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Dynamics 365 Marketing. Users appreciate its intuitive interface and robust features, such as advanced behavioral segmentation that allows for targeted marketing based on actual consumer interests.
- Users say that Insider One's ease of setup and administration is a standout feature, with many highlighting the platform's quick onboarding process. In contrast, Dynamics 365 Marketing has received feedback indicating that while it integrates well within the Microsoft ecosystem, it can be less intuitive for new users.
- Reviewers mention that Insider One provides exceptional support, with a quality of support score that reflects its commitment to customer service. Users have noted that the platform's support team is responsive and helpful, which contrasts with the experiences shared by some Dynamics 365 Marketing users who found support to be less accessible.
- According to verified reviews, Insider One's features for email marketing, such as building and personalizing emails, are highly rated. Users have praised its ability to create tailored campaigns quickly, while Dynamics 365 Marketing, although functional, has been described as lacking in some advanced email capabilities.
- G2 reviewers highlight that Insider One's analytics and reporting tools are robust, providing users with valuable insights into campaign performance. This is particularly beneficial for businesses looking to optimize their marketing strategies. In comparison, Dynamics 365 Marketing's reporting features have been noted as adequate but not as comprehensive.
- Users report that Insider One's segmentation capabilities allow for effective communication with diverse audience groups, enhancing engagement. This is particularly useful for organizations with varied target demographics. Meanwhile, Dynamics 365 Marketing, while functional, has received feedback indicating that its segmentation features could be improved for more nuanced targeting.
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableInsider One
No pricing availableFree Trial
Dynamics 365 Marketing
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.2
118
9.4
1,219
Ease of Use
8.0
118
9.4
1,235
Ease of Setup
7.9
57
9.0
683
Ease of Admin
8.5
40
9.1
345
Quality of Support
8.1
114
9.6
1,217
Has the product been a good partner in doing business?
8.7
36
9.4
347
Product Direction (% positive)
8.5
104
9.8
1,171
Features by Category
Email Marketing
8.4
60
9.6
520
8.1
57
9.6
496
8.2
56
9.6
497
8.1
53
9.6
437
Online Marketing
8.3
56
Feature Not Available
8.4
51
9.6
538
7.8
52
9.6
556
7.6
50
9.5
540
8.0
51
Feature Not Available
Lead Management
8.0
54
9.5
506
8.1
53
9.5
506
8.1
57
9.6
562
7.7
53
Feature Not Available
7.4
51
9.5
484
7.5
50
9.5
454
7.6
52
9.5
488
8.2
56
9.5
476
Campaign Management
7.8
53
Feature Not Available
7.8
52
Feature Not Available
8.2
51
Feature Not Available
7.8
49
Feature Not Available
Social
7.4
50
Feature Not Available
7.5
49
9.3
441
7.7
51
9.4
451
7.5
51
Feature Not Available
7.5
50
Feature Not Available
Reporting & Analytics
8.3
53
9.4
538
7.7
49
9.4
533
7.8
51
9.4
523
7.6
51
9.4
521
7.1
48
9.1
421
Platform
7.9
37
9.5
534
8.1
35
9.5
283
8.1
36
9.6
510
8.2
35
9.5
440
8.1
36
9.4
449
7.9
39
9.5
496
7.6
36
9.4
428
Agentic AI - Marketing Automation
Not enough data
8.9
24
8.7
5
8.8
24
8.3
5
8.9
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.8
24
Integration
7.8
39
9.4
505
7.5
38
9.4
502
7.5
39
9.4
457
Visitor Behavior
Not enough data
9.5
584
Not enough data
9.6
604
Not enough data
9.5
545
Templates
Not enough data
9.5
560
Not enough data
9.5
608
Not enough data
9.6
599
Personalization
Not enough data
9.6
593
Not enough data
9.5
577
Not enough data
9.6
590
Not enough data
9.4
519
Not enough data
9.5
570
Not enough data
9.6
577
Not enough data
9.6
608
Not enough data
9.6
589
Multichannel
Not enough data
9.6
594
Not enough data
9.5
528
Not enough data
9.6
589
Administration
Not enough data
9.6
584
Not enough data
9.4
604
Not enough data
9.5
576
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
603
Not enough data
9.6
581
Targeting
Not enough data
9.6
594
Not enough data
9.6
563
Triggered Content
Not enough data
9.5
502
Not enough data
9.5
501
Not enough data
9.7
553
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
516
Not enough data
9.6
576
Agentic AI - Personalization Engines
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
79
Not enough data
9.5
80
Not enough data
9.4
81
Not enough data
9.4
87
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
81
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
85
Not enough data
9.3
86
Agentic AI - SMS Marketing
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
578
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
Not enough data
9.5
659
|
Verified
Not enough data
9.5
657
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
614
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
617
Platform Additional Functionality
Not enough data
9.5
619
|
Verified
Not enough data
9.4
619
|
Verified
Not enough data
9.4
604
Agentic AI - Customer Journey Analytics
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Search Setup
Not enough data
9.5
56
Not enough data
9.6
57
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
52
Not enough data
9.7
56
Integration
Not enough data
9.6
61
Not enough data
9.7
54
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Conversational AI - Conversational Commerce Platforms
Not enough data
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
8.6
31
Not enough data
8.7
31
Not enough data
8.7
34
Analysis
Not enough data
9.3
623
Not enough data
9.4
708
Not enough data
9.3
555
|
Verified
Not enough data
9.4
605
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
711
|
Verified
Not enough data
9.4
496
Not enough data
9.2
487
Not enough data
9.6
586
|
Verified
Not enough data
9.6
682
|
Verified
Engagement
Not enough data
9.6
630
Platform
Not enough data
9.6
678
Not enough data
9.4
635
|
Verified
Not enough data
9.5
543
Agentic AI - Mobile Marketing
Not enough data
8.9
32
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
9.0
29
Not enough data
8.9
31
Not enough data
9.0
30
Marketing Operations
8.0
59
Not enough data
8.4
61
Not enough data
8.1
61
Not enough data
8.3
62
Not enough data
7.9
60
Not enough data
7.8
57
Not enough data
Campaign Activity
8.3
62
Not enough data
8.3
62
Not enough data
8.0
61
Not enough data
7.9
61
Not enough data
7.9
61
Not enough data
8.1
59
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamics 365 Marketing and Insider One are categorized as Marketing Automation
Unique Categories
Dynamics 365 Marketing is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.4%
Marketing and Advertising
11.6%
Computer Software
8.2%
Accounting
3.4%
Higher Education
3.4%
Other
53.1%
Retail
25.7%
Apparel & Fashion
9.9%
Financial Services
3.8%
Cosmetics
3.8%
Food & Beverages
3.8%
Other
53.0%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
MP
Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar...Read more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What is d365 marketing?
1 Comment
MP
Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing.Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Which Insider One features do you find most useful for improving customer engagement?
2 Comments
TT
Based on my experience with Insider One, a few features have significantly enhanced customer engagement. I utilise behavioural analytics to understand how...Read more
Why did your team choose Insider One over other engagement platforms?
1 Comment
ON
Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was...Read more
