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Compare Dynamics 365 Marketing and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (43.1% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamics 365 Marketing
Star Rating
(149)4.3 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingInsider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Dynamics 365 Marketing. Users appreciate the platform's ability to create tailored marketing journeys, such as high-performing WhatsApp interactions, which enhance customer engagement.
- Users say that Insider One's implementation process is notably swift and user-friendly, with many highlighting the intuitive onboarding wizard. In contrast, while Dynamics 365 Marketing integrates well with the Microsoft ecosystem, some users find its setup to be less straightforward.
- Reviewers mention that Insider One offers exceptional support, with a high quality of assistance reported by users. They value the ongoing guidance from account managers, which contrasts with Dynamics 365 Marketing, where users have noted that support could be more responsive.
- According to verified reviews, Insider One shines in its email marketing capabilities, with features like dynamic content and automated responses receiving high praise. Users have noted the platform's effectiveness in managing email deliverability, while Dynamics 365 Marketing, although functional, has received mixed feedback on its email features.
- Users appreciate the comprehensive analytics provided by Insider One, which help in tracking marketing performance effectively. In comparison, while Dynamics 365 Marketing offers valuable insights, some users feel that its reporting features could be more robust and user-friendly.
- G2 reviewers highlight that Insider One's customization options allow for a more personalized marketing approach, which is particularly beneficial for mid-market companies. Meanwhile, Dynamics 365 Marketing, while offering integration with other Microsoft tools, sometimes lacks the flexibility that users desire for tailored marketing strategies.
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableInsider One
No pricing availableFree Trial
Dynamics 365 Marketing
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.2
109
9.4
1,141
Ease of Use
8.0
109
9.4
1,153
Ease of Setup
8.1
48
9.0
611
Ease of Admin
8.5
39
9.1
311
Quality of Support
8.1
105
9.6
1,138
Has the product been a good partner in doing business?
8.8
35
9.5
312
Product Direction (% positive)
8.4
97
9.8
1,095
Features by Category
Email Marketing
8.3
54
9.6
512
8.1
54
9.6
491
8.1
53
9.6
494
8.1
52
9.6
435
Online Marketing
8.2
52
Feature Not Available
8.4
50
9.6
531
7.7
51
9.6
546
7.6
49
9.5
535
8.0
51
Feature Not Available
Lead Management
7.9
52
9.5
505
8.0
52
9.5
503
8.1
54
9.6
550
7.7
53
Feature Not Available
7.4
51
9.5
482
7.5
50
9.5
447
7.6
52
9.5
486
8.1
52
9.6
470
Campaign Management
7.7
51
Feature Not Available
7.7
51
Feature Not Available
8.2
51
Feature Not Available
7.8
49
Feature Not Available
Social
7.4
50
Feature Not Available
7.5
49
9.4
441
7.7
51
9.4
452
7.5
51
Feature Not Available
7.5
50
Feature Not Available
Reporting & Analytics
8.2
50
9.4
532
7.7
49
9.4
527
7.8
50
9.4
521
7.5
50
9.4
518
7.1
48
9.2
421
Platform
7.9
37
9.5
528
8.1
35
9.5
278
8.1
36
9.6
507
8.2
35
9.5
444
8.1
36
9.4
449
8.0
36
9.5
490
7.6
36
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
7.8
39
9.4
499
7.5
38
9.4
498
7.5
38
9.4
460
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Platform Basics
Not enough data
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Engagement
Not enough data
9.6
628
Platform
Not enough data
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Marketing Operations
8.0
59
Not enough data
8.4
60
Not enough data
8.1
61
Not enough data
8.3
62
Not enough data
7.9
60
Not enough data
7.8
57
Not enough data
Campaign Activity
8.3
62
Not enough data
8.3
61
Not enough data
8.0
61
Not enough data
7.9
61
Not enough data
7.9
61
Not enough data
8.1
59
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamics 365 Marketing and Insider One are categorized as Marketing Automation
Unique Categories
Dynamics 365 Marketing is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
21.7%
Marketing and Advertising
10.9%
Computer Software
8.0%
Electrical/Electronic Manufacturing
3.6%
Telecommunications
2.9%
Other
52.9%
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
KK
YesRead more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What are the features of Microsoft Dynamics 365?
1 Comment
MH
Simple layout, seamless, flexibility and deep customer insightRead more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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