Compare Dynamics 365 Marketing and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamics 365 Marketing
Star Rating
(161)4.3 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingInsider One
Star Rating
(1,346)4.8 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Dynamics 365 Marketing. Users appreciate the platform's versatility and its ability to support a wide range of marketing channels, including mobile apps and web, which enhances their marketing strategies.
- Users say that Insider One's implementation process is notably quick and intuitive, allowing teams to swiftly turn personalization ideas into measurable experiences. In contrast, some Dynamics 365 Marketing users have mentioned challenges with configuration, which can slow down their onboarding experience.
- Reviewers mention that Insider One provides exceptional support, with a high quality of assistance that users find responsive and tailored to their needs. This is in stark contrast to Dynamics 365 Marketing, where users have expressed a desire for improved support quality.
- According to verified reviews, Insider One shines in its email marketing capabilities, with users highlighting features like dynamic content and automated email responses that enhance engagement. Meanwhile, Dynamics 365 Marketing, while functional, has received lower ratings in these areas, indicating room for improvement.
- Users appreciate the deep integration of Dynamics 365 Marketing within the Microsoft ecosystem, which allows for seamless tracking of marketing activities and leads. However, they also note that this integration can sometimes come at the cost of flexibility compared to the more adaptable features offered by Insider One.
- Reviewers highlight that Insider One's focus on personalization and AI capabilities sets it apart, making it a preferred choice for those looking to innovate their marketing efforts. In contrast, while Dynamics 365 Marketing is user-friendly, some users feel it lacks the advanced personalization features that are becoming increasingly important in today's marketing landscape.
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableInsider One
No pricing availableFree Trial
Dynamics 365 Marketing
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.2
115
9.4
1,207
Ease of Use
8.1
115
9.4
1,223
Ease of Setup
8.1
54
9.0
671
Ease of Admin
8.5
40
9.1
344
Quality of Support
8.1
111
9.6
1,206
Has the product been a good partner in doing business?
8.7
36
9.4
346
Product Direction (% positive)
8.5
102
9.8
1,161
Features by Category
Email Marketing
8.4
57
9.6
518
8.1
57
9.6
495
8.2
56
9.6
496
8.1
53
9.6
437
Online Marketing
8.3
53
Feature Not Available
8.4
50
9.6
536
7.7
51
9.6
555
7.6
49
9.5
539
8.0
51
Feature Not Available
Lead Management
8.0
54
9.5
506
8.1
53
9.5
507
8.1
55
9.6
560
7.7
53
Feature Not Available
7.4
51
9.5
485
7.5
50
9.5
455
7.6
52
9.5
488
8.2
55
9.5
473
Campaign Management
7.8
52
Feature Not Available
7.8
52
Feature Not Available
8.2
51
Feature Not Available
7.8
49
Feature Not Available
Social
7.4
50
Feature Not Available
7.5
49
9.3
441
7.7
51
9.4
451
7.5
51
Feature Not Available
7.5
50
Feature Not Available
Reporting & Analytics
8.2
52
9.4
537
7.7
49
9.4
533
7.8
50
9.4
523
7.5
50
9.4
521
7.1
48
9.1
421
Platform
7.9
37
9.5
533
8.1
35
9.5
282
8.1
36
9.6
510
8.2
35
9.5
442
8.1
36
9.4
450
8.0
36
9.5
496
7.6
36
9.4
429
Agentic AI - Marketing Automation
Not enough data
8.9
24
8.7
5
8.8
24
8.3
5
8.9
24
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.8
23
Integration
7.8
39
9.4
504
7.5
38
9.4
502
7.5
38
9.4
459
Visitor Behavior
Not enough data
9.5
585
Not enough data
9.6
605
Not enough data
9.5
545
Templates
Not enough data
9.5
562
Not enough data
9.5
609
Not enough data
9.6
600
Personalization
Not enough data
9.6
593
Not enough data
9.5
578
Not enough data
9.6
591
Not enough data
9.4
521
Not enough data
9.5
572
Not enough data
9.6
579
Not enough data
9.6
609
Not enough data
9.6
591
Multichannel
Not enough data
9.6
595
Not enough data
9.5
529
Not enough data
9.6
590
Administration
Not enough data
9.6
585
Not enough data
9.4
605
Not enough data
9.5
578
Not enough data
9.4
581
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
605
Not enough data
9.6
583
Targeting
Not enough data
9.6
596
Not enough data
9.6
564
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
503
Not enough data
9.7
555
Personalized Content
Not enough data
9.6
542
Not enough data
9.6
517
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
8.7
13
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
79
Not enough data
9.5
80
Not enough data
9.4
81
Not enough data
9.4
87
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
81
SMS Platform
Not enough data
9.4
84
Not enough data
9.5
86
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
85
Not enough data
9.3
86
Agentic AI - SMS Marketing
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
579
|
Verified
Not enough data
9.6
569
|
Verified
Platform Basics
Not enough data
9.5
661
|
Verified
Not enough data
9.5
659
|
Verified
Platform Data
Not enough data
9.4
640
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
653
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
621
|
Verified
Not enough data
9.4
620
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
8.6
31
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
62
Not enough data
9.6
60
Not enough data
9.5
60
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
62
Not enough data
9.7
55
Not enough data
9.6
58
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
56
Not enough data
9.5
49
Not enough data
9.6
53
Not enough data
9.5
50
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
50
Not enough data
9.4
48
Not enough data
9.3
49
Conversational AI - Conversational Commerce Platforms
Not enough data
8.5
18
Not enough data
8.9
15
Not enough data
8.4
17
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.2
16
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.7
30
Not enough data
8.6
29
Not enough data
8.6
30
Not enough data
8.6
30
Not enough data
8.7
30
Not enough data
8.6
32
Analysis
Not enough data
9.3
624
Not enough data
9.4
707
Not enough data
9.3
557
|
Verified
Not enough data
9.4
606
|
Verified
Campaigns
Not enough data
9.4
579
|
Verified
Not enough data
9.7
710
|
Verified
Not enough data
9.4
494
Not enough data
9.2
487
Not enough data
9.6
586
|
Verified
Not enough data
9.6
678
|
Verified
Engagement
Not enough data
9.6
630
Platform
Not enough data
9.6
678
Not enough data
9.4
634
|
Verified
Not enough data
9.5
545
Agentic AI - Mobile Marketing
Not enough data
8.9
32
Not enough data
9.0
30
Not enough data
9.0
32
Not enough data
9.0
29
Not enough data
8.9
31
Not enough data
9.0
30
Marketing Operations
8.0
59
Not enough data
8.4
61
Not enough data
8.1
61
Not enough data
8.3
62
Not enough data
7.9
60
Not enough data
7.8
57
Not enough data
Campaign Activity
8.3
62
Not enough data
8.3
62
Not enough data
8.0
61
Not enough data
7.9
61
Not enough data
7.9
61
Not enough data
8.1
59
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamics 365 Marketing and Insider One are categorized as Marketing Automation
Unique Categories
Dynamics 365 Marketing is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.8%
Marketing and Advertising
11.1%
Computer Software
8.3%
Higher Education
3.5%
Electrical/Electronic Manufacturing
3.5%
Other
52.8%
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.9%
Food & Beverages
3.8%
Financial Services
3.7%
Other
52.9%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
KK
YesRead more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What are the features of Microsoft Dynamics 365?
1 Comment
MH
Simple layout, seamless, flexibility and deep customer insightRead more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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