Compare Drift and Forethought 
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Mid-Market (65.5% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
No pricing available
Drift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansForethought
Star Rating
(165)4.3 out of 5
Market Segments
Mid-Market (65.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ForethoughtDrift vs Forethought
When assessing the two solutions, reviewers found Drift easier to use, set up, and administer. However, reviewers preferred doing business with Forethought overall.
- Reviewers felt that Drift meets the needs of their business better than Forethought.
- When comparing quality of ongoing product support, reviewers felt that Forethought is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Forethought over Drift.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Forethought
No pricing availableFree Trial
Drift
Free Trial is available
Forethought
Free Trial is available
Ratings
Meets Requirements
8.7
1,019
8.2
116
Ease of Use
8.7
1,032
8.3
120
Ease of Setup
8.4
508
7.7
72
Ease of Admin
8.5
473
7.9
70
Quality of Support
8.8
940
8.9
109
Has the product been a good partner in doing business?
8.9
472
9.1
70
Product Direction (% positive)
8.9
997
9.3
106
Features by Category
Messenger
8.5
203
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
Channels
7.9
116
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Not enough data
Customers
8.6
225
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.1
241
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
246
|
Verified
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
278
|
Verified
Not enough data
Performance Analysis
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Not enough data
Sales Analysis
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Not enough data
Generative AI
7.5
87
Not enough data
7.6
85
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.6
7
Not enough data
6.7
7
Not enough data
6.1
6
Knowledge Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
6.1
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
7.3
5
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
10.0
5
Generative AI
Not enough data
Not enough data
Responses
Not enough data
8.0
33
Not enough data
9.1
27
Not enough data
8.6
30
Automation - AI Agents
Not enough data
8.7
5
Not enough data
8.3
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform
Not enough data
9.0
27
Not enough data
8.9
32
Not enough data
9.0
20
Autonomy - AI Agents
Not enough data
7.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Generative AI
Not enough data
9.8
8
Not enough data
9.4
8
Responses
8.2
280
8.5
51
8.3
268
8.2
49
8.4
303
8.8
47
8.1
273
8.1
39
8.0
228
7.4
33
Platform
8.9
309
8.2
38
8.4
291
7.8
46
8.4
275
8.6
44
8.1
281
7.6
45
7.9
240
Feature Not Available
8.4
261
7.7
37
8.2
286
7.5
42
Generative AI
7.7
84
7.2
19
7.7
82
7.8
20
Conversational Platform
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Not enough data
Support Automation
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Not enough data
Generative AI
7.9
31
Not enough data
7.7
31
Not enough data
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
8.2
17
7.8
12
6.6
16
8.1
12
8.9
17
Automation
8.2
11
8.9
18
8.3
13
8.8
18
8.3
12
8.5
18
Artificial Intelligence
7.7
13
9.0
17
8.2
13
8.9
17
8.3
14
8.7
18
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Not enough data
Communication
9.2
543
|
Verified
Not enough data
8.5
539
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
415
|
Verified
Not enough data
7.9
189
Not enough data
Internal Use
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
Generative AI
7.4
20
7.7
16
Self-Service Experience
8.1
57
7.5
31
8.2
53
8.2
61
Feature Not Available
Feature Not Available
8.2
51
7.8
42
8.5
57
7.9
54
Self-Service Platform
8.6
57
8.4
53
8.7
60
8.4
58
8.2
59
8.6
60
8.6
59
8.1
57
Agentic AI - Customer Self-Service
Not enough data
7.3
8
Not enough data
6.9
7
Not enough data
7.9
8
Not enough data
7.6
9
Not enough data
8.1
9
Not enough data
6.0
8
Not enough data
7.8
9
Natural Language Interaction - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intent & Action Handling - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Context & Personalization - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Enterprise Integration & Deployment - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.5
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
9.3
12
Not enough data
7.8
10
Customer Interaction Automation - AI Customer Support Agents
Not enough data
6.9
9
Not enough data
8.3
9
Not enough data
7.8
9
Not enough data
8.7
10
Automation
Not enough data
8.8
14
Not enough data
8.2
14
Not enough data
6.8
12
Autonomy
Not enough data
8.0
11
Not enough data
7.8
12
Not enough data
8.5
11
Not enough data
8.5
11
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drift and Forethought are categorized as Chatbots, Customer Self-Service, and Customer Service Automation
Unique Categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Conversational Marketing, Bot Platforms, and Live Chat
Forethought is categorized as AI Customer Support Agents, Contact Center Knowledge Base, AI Agents For Business Operations, and Conversational Interface Agents
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Forethought
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Computer Software
26.1%
Financial Services
20.6%
Information Technology and Services
15.2%
Consumer Goods
3.0%
Consumer Services
3.0%
Other
32.1%
Alternatives
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
What is Forethought AI used for?
1 Comment
CA
Forethought's strength is in applying AI to an unmanaged support chat bot to quickly resolve common customer issues based on a dataset you provide it such as...Read more
Forethought has no more discussions with answers
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