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At a Glance
Market Segments
Small-Business (59.6% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
No pricing available
Customer.io
Star Rating
(657)4.4 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansTatango
Star Rating
(176)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TatangoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tatango excels in "Bulk SMS" capabilities, receiving a score of 9.3, while Customer.io's score of 8.9 indicates it may not be as robust in this area. Reviewers mention that Tatango's SMS features are particularly user-friendly and effective for marketing campaigns.
- Reviewers mention that Tatango's "Quality of Support" is rated at 9.5, significantly higher than Customer.io's 8.8. Users on G2 appreciate the responsive customer service and helpful resources provided by Tatango, making it a preferred choice for businesses needing reliable support.
- Users say that Tatango's "Email Campaigns" feature shines with a score of 9.6, while Customer.io's performance in this area is also strong but slightly lower. Reviewers highlight Tatango's intuitive email design tools and effective automation options as key benefits.
- G2 users report that Tatango's "Email Segmentation" feature is rated at 9.1, which is on par with Customer.io's score. However, users mention that Tatango offers more advanced segmentation options that allow for highly targeted campaigns, enhancing marketing effectiveness.
- Reviewers mention that Customer.io's "Automation" capabilities are rated at 8.9, which is higher than Tatango's 7.8. Users appreciate the flexibility and depth of automation workflows in Customer.io, allowing for more complex marketing strategies.
- Users on G2 report that Tatango's "Performance and Reliability" is rated at 9.0, indicating a strong track record for uptime and service reliability. In contrast, Customer.io's score of 8.9 suggests it is also reliable, but Tatango has a slight edge in this critical area for businesses.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Tatango
No pricing availableFree Trial
Customer.io
Free Trial is available
Tatango
No trial information availableRatings
Meets Requirements
8.7
586
9.0
117
Ease of Use
8.3
597
8.8
121
Ease of Setup
7.9
399
8.5
56
Ease of Admin
8.6
275
8.8
59
Quality of Support
8.7
524
9.5
118
Has the product been a good partner in doing business?
9.0
273
9.4
59
Product Direction (% positive)
9.2
576
8.8
112
Features by Category
Email Marketing
8.8
409
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
388
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
331
|
Verified
Not enough data
7.6
332
Not enough data
8.6
371
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
358
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Text Messaging
8.4
84
9.3
93
Feature Not Available
6.7
55
8.2
80
8.6
83
Feature Not Available
8.0
64
6.8
75
8.8
84
6.5
77
8.7
87
8.7
87
8.2
90
8.2
79
8.0
54
SMS Platform
7.5
82
7.9
68
8.3
85
7.8
62
7.2
73
8.1
38
6.2
71
6.8
28
6.7
71
9.2
71
8.3
83
7.6
47
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Tatango are categorized as SMS Marketing
Unique Categories
Customer.io is categorized as Personalization, Push Notification, Transactional Email, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Tatango has no unique categories
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tatango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Financial Services
13.4%
Information Technology and Services
9.5%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.6%
Political Organization
51.5%
Marketing and Advertising
12.6%
Fund-Raising
10.8%
Non-Profit Organization Management
4.8%
Public Relations and Communications
1.8%
Other
18.6%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How does Tatango's pricing tier out over different SMS volume packages?
1 Comment
Official Response from Tatango
Hi! At this time we offer the same low rates to all our customers, no matter what volumes they're doing.Read more
Tatango has no more discussions with answers
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