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At a Glance
Market Segments
Small-Business (44.0% of reviews)
Mid-Market (65.5% of reviews)
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Starting at $89.00 1 User Per Month
Creatio
Star Rating
(311)4.7 out of 5
Market Segments
Small-Business (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansKustomer
Star Rating
(503)4.5 out of 5
Market Segments
Mid-Market (65.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $89.00 1 User Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Creatio excels in ease of use with a score of 9.1, while Kustomer trails slightly at 8.8. Reviewers mention that Creatio's intuitive interface and customizable dashboards make it easier for small businesses to navigate and utilize effectively.
- Reviewers say that Creatio's quality of support is highly rated at 9.1, compared to Kustomer's 8.9. Users on G2 highlight that Creatio's support team is responsive and knowledgeable, particularly praising the availability of live chat support.
- Users say that Creatio offers a more affordable entry-level price starting at $25.00, which is significantly lower than Kustomer's starting price of $89.00. This makes Creatio a more attractive option for small businesses looking to manage costs.
- Reviewers mention that both products have strong features, but Creatio's product direction score of 9.2 indicates a more positive outlook on future updates and enhancements, while Kustomer's score of 8.7 suggests some users are less confident in its long-term development.
- G2 users report that Creatio's chat/live support is rated at 9.3, which is higher than Kustomer's 9.0. Reviewers appreciate the quick response times and effective solutions provided by Creatio's support team during critical issues.
- Users on G2 highlight that while Kustomer has a strong focus on mid-market businesses, Creatio's larger percentage of small-business users (44.8% of reviews) indicates that it is better tailored to the needs of smaller organizations, with features that cater specifically to their operational challenges.
Pricing
Entry-Level Pricing
Creatio
Growth
Starting at $25.00
1 user Per Month
Provide automation to SMB clients
- No-code user interface designer
- Customization via scripts
- Unlimited number of records
Kustomer
Enterprise
Starting at $89.00
1 User Per Month
Essential CX tools for growing teams—
powerful, affordable, and built to scale
- Conversational Timeline
- Tasks and Automations
- Data & File Storage
Free Trial
Creatio
Free Trial is available
Kustomer
No trial information availableRatings
Meets Requirements
9.1
222
8.9
378
Ease of Use
9.0
249
8.8
393
Ease of Setup
8.4
150
8.6
203
Ease of Admin
8.6
119
8.1
151
Quality of Support
9.1
220
9.0
360
Has the product been a good partner in doing business?
9.2
118
8.8
147
Product Direction (% positive)
9.2
207
8.8
369
Features by Category
Sales Force Automation
9.0
152
|
Verified
Not enough data
9.0
91
Not enough data
8.9
144
|
Verified
Not enough data
8.8
148
|
Verified
Not enough data
8.7
117
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
8.8
125
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Marketing Automation
8.8
132
|
Verified
Not enough data
8.9
123
|
Verified
Not enough data
9.1
141
|
Verified
Not enough data
8.9
109
|
Verified
Not enough data
Customer Support
9.1
122
|
Verified
Not enough data
8.8
113
|
Verified
Not enough data
8.9
128
|
Verified
Not enough data
8.8
110
|
Verified
Not enough data
9.1
115
|
Verified
Not enough data
Reporting & Analytics
8.8
147
|
Verified
Not enough data
9.0
155
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Mobile & Social
8.6
115
|
Verified
Not enough data
8.5
110
|
Verified
Not enough data
8.5
122
|
Verified
Not enough data
Platform
8.8
96
|
Verified
Not enough data
9.0
97
|
Verified
Not enough data
8.8
97
|
Verified
Not enough data
8.7
70
Not enough data
8.9
79
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.8
91
|
Verified
Not enough data
8.6
76
|
Verified
Not enough data
Integration
8.8
98
|
Verified
Not enough data
8.7
81
|
Verified
Not enough data
8.5
75
Not enough data
Generative AI
9.0
28
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ticket and Case Management
Not enough data
9.2
181
|
Verified
Not enough data
9.1
185
|
Verified
Not enough data
8.9
188
|
Verified
Not enough data
8.9
181
|
Verified
Not enough data
8.9
160
|
Verified
Not enough data
8.9
179
|
Verified
Not enough data
9.2
180
|
Verified
Not enough data
9.2
179
|
Verified
Generative AI
Not enough data
7.8
48
Not enough data
8.4
48
Agentic AI - Help Desk
Not enough data
7.8
42
Not enough data
7.9
42
Not enough data
8.1
42
Communication Channels
Not enough data
8.9
163
|
Verified
Not enough data
9.3
184
|
Verified
9.3
5
9.1
160
|
Verified
Not enough data
8.5
160
|
Verified
8.3
5
8.7
148
Platform
Not enough data
8.0
82
Not enough data
8.7
168
|
Verified
Not enough data
9.2
123
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
8.4
155
|
Verified
8.3
5
8.5
155
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retail Distributed Order Management SystemsHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Inventory Control
Not enough data
Not enough data
Not enough data
Not enough data
Omni-Channel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
9.2
22
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
9.1
24
Not enough data
Management
8.9
19
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
9.0
10
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.8
19
Not enough data
Generative AI
9.3
5
Not enough data
Functions
8.5
19
Not enough data
8.6
18
Not enough data
8.9
19
|
Verified
Not enough data
8.5
14
Not enough data
7.9
15
Not enough data
8.4
16
Not enough data
8.1
16
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Agentic AI - Contact Center
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
8.3
19
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
9.0
23
|
Verified
Not enough data
7.7
15
Not enough data
9.2
18
Not enough data
Digital Workflows
9.0
10
Not enough data
9.5
13
Not enough data
9.1
13
Not enough data
Forms
9.2
12
Not enough data
9.2
12
Not enough data
8.5
12
Not enough data
Automation
9.4
13
Not enough data
9.4
12
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
9.2
8
Not enough data
9.3
10
Not enough data
8.8
7
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.3
8
Not enough data
8.8
8
Not enough data
7.9
7
Not enough data
8.6
7
Not enough data
Analytics
8.7
9
Not enough data
8.8
10
Not enough data
Customization
8.5
8
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Conversational Platform
Not enough data
9.0
183
Not enough data
9.1
178
Not enough data
9.0
164
Not enough data
8.9
85
Support Automation
Not enough data
9.0
161
Not enough data
9.0
176
Not enough data
9.2
153
Not enough data
8.6
88
Generative AI
Not enough data
8.2
53
Not enough data
8.3
53
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.3
43
Not enough data
7.5
43
Not enough data
6.9
42
Communication
Not enough data
8.9
156
|
Verified
Not enough data
8.9
174
|
Verified
Not enough data
9.0
144
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.1
84
Internal Use
Not enough data
8.7
168
|
Verified
Not enough data
9.1
153
|
Verified
Not enough data
8.2
90
Not enough data
8.8
152
|
Verified
Not enough data
9.0
157
|
Verified
Not enough data
9.0
174
|
Verified
Generative AI
Not enough data
8.4
34
Self-Service Experience
Not enough data
8.9
90
Not enough data
8.7
87
Not enough data
8.6
68
Not enough data
8.3
51
Not enough data
8.7
55
Self-Service Platform
Not enough data
9.0
59
Not enough data
8.9
59
Not enough data
8.5
53
Not enough data
9.0
57
Agentic AI - Customer Self-Service
Not enough data
7.9
21
Not enough data
8.4
21
Not enough data
8.5
21
Not enough data
8.3
21
Not enough data
8.4
21
Not enough data
8.5
21
Not enough data
8.4
20
Generative AI
Not enough data
8.2(won by default)
23
Not enough data
8.3(won by default)
23
Process
Not enough data
8.8(won by default)
40
Not enough data
9.2(won by default)
44
Not enough data
9.4(won by default)
45
Channels
Not enough data
9.6(won by default)
45
Not enough data
9.0(won by default)
42
Not enough data
9.2(won by default)
42
Not enough data
9.1(won by default)
41
Not enough data
9.3(won by default)
41
Insight
Not enough data
9.1(won by default)
42
Not enough data
8.7(won by default)
45
Not enough data
8.4(won by default)
40
Not enough data
8.7(won by default)
43
Generative AI
Not enough data
8.0
35
Not enough data
8.3
35
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
23
Not enough data
8.9
24
Not enough data
8.5
20
Not enough data
8.6
25
Not enough data
9.0
21
Not enough data
Predictive Analytics
9.2
22
Not enough data
8.8
23
Not enough data
8.4
20
Not enough data
8.8
23
Not enough data
Sales Management
8.7
26
Not enough data
8.5
21
Not enough data
9.2
24
Not enough data
8.6
27
Not enough data
User Interface Design
9.5
22
Not enough data
9.0
23
Not enough data
9.0
24
Not enough data
9.5
28
Not enough data
Data Control
9.0
25
Not enough data
9.0
25
Not enough data
9.4
25
Not enough data
Publishing
9.2
24
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
7.8
6
Not enough data
7.5
6
Customer Interaction Automation - AI Customer Support Agents
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Automation
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.6
6
Autonomy
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
7.8
6
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Creatio and Kustomer are categorized as Help Desk and AI Agents For Business Operations
Unique Categories
Kustomer is categorized as AI Customer Support Agents, AI Agent Builders, Digital Customer Service Platforms, Conversational Support, Social Customer Service, Live Chat, and Customer Self-Service
Reviews
Reviewers' Company Size
Creatio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kustomer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.0%
Computer Software
10.9%
Financial Services
6.0%
Banking
4.9%
Telecommunications
2.6%
Other
57.7%
Consumer Services
12.8%
Retail
11.8%
Health, Wellness and Fitness
6.2%
Apparel & Fashion
5.8%
Food & Beverages
5.6%
Other
57.8%
Alternatives
Discussions
what makes bpm'online better than other CRM systems
2 Comments
CZ
It's easier to organize customer data, better plan activities and analyze them. Campaigns are now better and information can be used in more effective ways.Read more
Creatio has no more discussions with answers
How long are your contracts? Can I change plans?
1 Comment
Official Response from Kustomer
Plans are annual. We will work with you on a payment plan if needed.Read more
Is my business data private and safe?
1 Comment
Official Response from Kustomer
Yes. Customer security and privacy is a core value at Kustomer, and our team has extensive experience building secure applications. We combine...Read more
Does Kustomer integrate with other applications?
1 Comment
Official Response from Kustomer
Absolutely. We have native and partner integrations with a wide range of partners including Amazon Connect, Shopify, Talkdesk, Piesync, Aircall, Segment,...Read more
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