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At a Glance
Market Segments
Small-Business (43.4% of reviews)
Small-Business (59.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Cordial
Star Rating
(56)4.6 out of 5
Market Segments
Small-Business (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CordialCustomer.io
Star Rating
(658)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Cordial excels in Email Deliverability Management with a score of 9.0, while Customer.io falls behind with a score of 8.6. Reviewers mention that Cordial's robust tools help ensure emails reach their intended recipients effectively.
- Reviewers mention that Cordial's Quality of Support is outstanding, scoring 9.7, compared to Customer.io's 8.8. Users on G2 appreciate the quick response times and helpfulness of Cordial's support team.
- Users say that Cordial shines in Automated Email Responses with a score of 9.2, while Customer.io's score of 8.4 indicates room for improvement. Reviewers highlight Cordial's intuitive automation features that enhance user engagement.
- G2 users report that Cordial's Landing Pages and Forms feature is rated at 8.1, significantly higher than Customer.io's 6.3. Users mention that Cordial provides more customizable options for creating effective landing pages.
- Reviewers mention that Cordial's Campaign Management capabilities, particularly in Email Campaigns, score 9.5, slightly ahead of Customer.io's 9.6. However, users say that Cordial offers more flexibility in campaign customization.
- Users on G2 report that Cordial's Segmentation features score 9.1, while Customer.io's score of 9.4 indicates a slight edge. However, reviewers mention that Cordial's segmentation tools are more user-friendly and easier to navigate.
Pricing
Entry-Level Pricing
Cordial
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Cordial
No trial information availableCustomer.io
Free Trial is available
Ratings
Meets Requirements
9.0
48
8.7
587
Ease of Use
8.5
48
8.3
598
Ease of Setup
8.0
28
7.9
400
Ease of Admin
8.9
22
8.6
275
Quality of Support
9.5
48
8.7
525
Has the product been a good partner in doing business?
9.8
22
9.0
273
Product Direction (% positive)
9.5
47
9.2
577
Features by Category
Email Marketing
9.4
31
|
Verified
8.8
409
|
Verified
9.6
31
|
Verified
8.8
394
|
Verified
9.0
31
|
Verified
8.4
388
|
Verified
9.2
27
|
Verified
8.3
368
|
Verified
Online Marketing
7.6
17
|
Verified
6.3
329
9.1
27
|
Verified
7.9
354
|
Verified
8.7
28
|
Verified
8.3
378
|
Verified
8.9
25
|
Verified
7.9
358
|
Verified
7.9
16
Feature Not Available
Lead Management
8.2
18
|
Verified
7.4
331
|
Verified
8.9
19
|
Verified
7.6
332
9.3
28
|
Verified
8.6
371
|
Verified
8.0
14
|
Verified
6.8
312
8.3
22
|
Verified
7.6
332
|
Verified
8.0
20
|
Verified
7.3
327
|
Verified
8.5
13
|
Verified
7.3
316
8.6
18
|
Verified
7.3
323
|
Verified
Campaign Management
8.6
17
|
Verified
7.7
338
Feature Not Available
7.0
321
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
7.2
10
Feature Not Available
8.0
11
|
Verified
6.5
307
6.5
8
Feature Not Available
6.5
9
Feature Not Available
6.7
9
Feature Not Available
Reporting & Analytics
7.9
30
|
Verified
7.7
371
|
Verified
7.9
19
|
Verified
6.9
333
|
Verified
7.8
16
|
Verified
6.5
323
8.0
16
|
Verified
6.3
312
6.7
10
Feature Not Available
Platform
9.1
18
|
Verified
8.2
365
|
Verified
9.1
16
|
Verified
8.5
361
|
Verified
8.5
19
|
Verified
8.5
358
|
Verified
7.8
9
|
Verified
7.8
330
|
Verified
9.0
17
|
Verified
7.7
348
|
Verified
9.5
19
|
Verified
8.8
358
|
Verified
8.3
13
|
Verified
7.2
313
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Integration
9.3
19
|
Verified
8.3
373
|
Verified
9.1
19
|
Verified
8.3
366
|
Verified
8.3
17
|
Verified
7.6
336
|
Verified
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Campaigns
8.1
7
8.6
115
10.0
7
8.7
112
9.7
6
8.2
107
9.3
7
8.8
120
9.8
7
8.8
114
Analytics
9.4
6
8.4
114
8.6
6
7.6
105
Optimization
8.9
6
8.5
112
8.6
7
8.9
114
8.3
7
8.0
110
6.9
7
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Segmentation
9.2
8
Not enough data
8.1
8
Not enough data
Targeting
8.5
9
Not enough data
8.3
8
Not enough data
Triggered Content
8.0
5
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Personalized Content
Not enough data
Not enough data
7.6
7
Not enough data
7.8
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
SMS Platform
Not enough data
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Analysis
Not enough data
Feature Not Available
8.7
5
|
Verified
8.0
69
Not enough data
6.2
56
7.5
6
Feature Not Available
Campaigns
Not enough data
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
9.6
9
9.3
69
9.3
9
9.2
70
Engagement
Not enough data
6.9
54
Platform
9.0
8
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
Cordial and Customer.io are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Cordial is categorized as Personalization Engines
Customer.io is categorized as SMS Marketing, Personalization, Transactional Email, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Cordial
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
32.1%
Marketing and Advertising
11.3%
Apparel & Fashion
9.4%
Cosmetics
5.7%
Telecommunications
3.8%
Other
37.7%
Computer Software
14.8%
Financial Services
13.3%
Information Technology and Services
9.5%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Discussions
Do you support mobile?
1 Comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 Comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 Comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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