Introducing G2.ai, the future of software buying.Try now
Compare Contentful and Optimizely One 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Kontent.ai
Visit Website
At a Glance
Market Segments
Mid-Market (37.5% of reviews)
Mid-Market (38.5% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Contentful
Star Rating
(317)4.2 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 3 pricing plansOptimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Contentful excels in its Developer Tools with a score of 8.9, making it a preferred choice for teams that prioritize customization and integration capabilities. In contrast, Optimizely One, while still strong, has a slightly lower score of 8.0 in this area.
- Reviewers mention that Contentful's Content Authoring feature is rated at 8.3, highlighting its user-friendly interface and rich text editor. Optimizely One, however, has a lower rating of 7.8, indicating that users may find Contentful's authoring tools more intuitive.
- G2 users indicate that Contentful's Content Scheduling feature, rated at 8.3, allows for seamless planning and publishing of content, which is crucial for marketing teams. Optimizely One's score of 7.4 suggests that its scheduling capabilities may not be as robust.
- Users on G2 report that Contentful's Multi-language support is rated at 8.8, making it a strong contender for businesses operating in diverse markets. Optimizely One's score of 7.6 indicates it may not cater as effectively to internationalization needs.
- Reviewers mention that Contentful's Quality of Support is rated at 8.4, with many users praising the responsiveness and helpfulness of the support team. In comparison, Optimizely One's support rating of 7.8 suggests that users may experience longer wait times or less satisfactory assistance.
- Users say that Contentful's API Orchestration capabilities, rated at 8.7, are highly regarded for their flexibility and ease of use, which is essential for developers. Optimizely One, while still functional, has a lower score of 7.9, indicating it may not offer the same level of integration ease.
Pricing
Entry-Level Pricing
Optimizely One
No pricing availableFree Trial
Contentful
Free Trial is available
Optimizely One
No trial information availableRatings
Meets Requirements
8.4
229
8.5
33
Ease of Use
8.4
232
8.2
34
Ease of Setup
8.2
113
7.3
18
Ease of Admin
8.4
107
8.2
10
Quality of Support
8.4
187
7.9
30
Has the product been a good partner in doing business?
8.6
98
7.8
9
Product Direction (% positive)
7.4
217
7.7
31
Features by Category
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
8.3
146
|
Verified
Not enough data
7.9
144
|
Verified
Not enough data
7.9
131
|
Verified
Not enough data
7.7
113
|
Verified
Not enough data
7.9
99
|
Verified
Not enough data
8.4
88
|
Verified
Not enough data
7.8
130
|
Verified
Not enough data
7.7
136
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
Design
7.1
63
Not enough data
7.2
66
Not enough data
7.4
79
|
Verified
Not enough data
8.2
123
|
Verified
Not enough data
Platform
7.7
76
Not enough data
7.9
107
|
Verified
Not enough data
8.1
123
|
Verified
Not enough data
8.0
136
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.0
100
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.3
5
6.7
20
7.0
5
7.2
19
6.7
5
7.3
21
7.7
5
7.6
22
6.7
5
7.7
18
7.3
5
7.3
17
Content Management
8.7
5
7.1
21
8.3
5
7.0
19
9.0
5
7.5
20
Design & Development
8.3
5
7.0
18
8.7
5
7.0
18
7.3
5
7.1
21
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.9
12
Not enough data
8.9
11
Not enough data
8.5
12
Not enough data
Management
9.3
12
Not enough data
9.3
10
Not enough data
8.3
12
Not enough data
Support
Feature Not Available
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
Publishing
8.1
60
|
Verified
Not enough data
8.6
66
|
Verified
Not enough data
7.5
27
Not enough data
Development
7.9
77
|
Verified
Not enough data
8.6
77
|
Verified
Not enough data
7.5
59
|
Verified
Not enough data
7.7
39
|
Verified
Not enough data
Analytics
7.5
47
|
Verified
Not enough data
7.8
61
|
Verified
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Contentful and Optimizely One are categorized as Digital Experience Platforms (DXP) and Web Content Management
Unique Categories
Optimizely One is categorized as Personalization Engines, Customer Data Platform (CDP), Digital Asset Management, E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Reviews
Reviewers' Company Size
Contentful
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.3%
Computer Software
11.0%
Non-Profit Organization Management
7.3%
Financial Services
6.0%
Internet
5.0%
Other
58.5%
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Alternatives
Discussions
Can you do dynamic input validation on dropdowns?
1 Comment
GH
You can do dynamic validation on anything, but it would require that you wrap the open source contentful field editors with your own javascript validation...Read more
Optimizely One has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
