# CDK vs PERQ Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CDK excels in providing a comprehensive solution for various departments, including finance and accounting, with users highlighting its smooth **integrations with CRM** systems and consistent updates. However, some users feel it could better match specific workflow needs.
- **Users say** that PERQ stands out for its user-friendly interface, making it particularly suitable for **entry-level CRM users**. Reviewers appreciate how it engages site visitors effectively, helping to keep them on the site longer, which is a significant advantage for businesses focused on customer interaction.
- **According to verified reviews** , CDK's customer support is frequently praised as outstanding, with users noting the helpfulness of the team in resolving issues quickly. This level of support can be crucial for businesses that rely heavily on software for daily operations.
- **Reviewers mention** that PERQ offers excellent customization options for performance monitoring, allowing users to generate tailored reports that help target customer preferences. This feature is particularly beneficial for businesses looking to enhance their marketing strategies.
- **G2 reviewers highlight** that CDK provides a robust executive desktop feature, which allows users to get a quick overview of their stores and drill down into specific applications. This functionality is appreciated by users who need to manage multiple departments efficiently.
- **Users report** that while CDK has a solid presence in the mid-market segment, PERQ's higher ratings in ease of use and setup indicate that it may be a better fit for businesses seeking a straightforward implementation process without extensive training.



---
## Frequently Asked Questions

### What is the difference between CDK vs PERQ?

PERQ stands out for higher reviewer satisfaction across all measured dimensions compared to CDK.

| [CDK](https://www.g2.com/products/cdk/reviews) | [PERQ](https://www.g2.com/products/perq/reviews) |
| --- | --- |
| 4.0/5 (116 reviews) | 4.6/5 (62 reviews) |
| — | — |
| 8.2 | 9.4 |
| 8.0 | 9.4 |
| Centralizes dealership operations and reporting | Drives higher website engagement and qualified leads |



### How do the pricing models of CDK and PERQ compare?

PERQ is rated higher for value, with a stronger Price/Cost satisfaction score than CDK.

- **CDK:** In recent reviews, several reviewers mention that CDK can be expensive, especially for integrations and add-ons, and that only dealerships with significant capital can afford it.
- **PERQ:** Reviewers describe PERQ as offering good value for the price, with multiple mentions of satisfaction relative to cost and ROI.
- **Switching reasons:** Recent reviews cite cost and value as factors for considering alternatives to CDK, including Tekion and Dealertrack.



### What are the best alternatives to CDK and PERQ?

The top 3 alternatives to CDK and PERQ are AppFolio, Tekion, and VinSolutions Connect CRM.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [CDK](https://www.g2.com/products/cdk/reviews) | 4.0/5 (116 reviews) | — | CDK is described as expensive, especially for integrations and add-ons | Centralizes dealership operations and reporting |
| [PERQ](https://www.g2.com/products/perq/reviews) | 4.6/5 (62 reviews) | — | PERQ is seen as a strong value for the price | Drives higher website engagement and qualified leads |
| [AppFolio](https://www.g2.com/products/appfolio/reviews) | 4.6/5 (1035 reviews) | Small-Business | — | Comprehensive property management features |
| [Tekion](https://www.g2.com/products/tekion/reviews) | 4.4/5 (13 reviews) | — | — | Modern DMS platform with positive reviewer sentiment |
| [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) | 4.2/5 (109 reviews) | Mid-Market | — | Strong CRM capabilities for automotive dealerships |



### Which Car Dealer features should I prioritize when comparing CDK and PERQ?

Buyers comparing CDK and PERQ should prioritize Ease of Use, Ease of Setup, Quality of Support, Meets Requirements, and Ease of Admin.

- **Ease of Use:** CDK scores 7.9, PERQ scores 9.4.
- **Ease of Setup:** CDK scores 8.2, PERQ scores 9.4.
- **Quality of Support:** CDK scores 8.0, PERQ scores 9.4.
- **Meets Requirements:** CDK scores 8.5, PERQ scores 9.1.
- **Ease of Admin:** CDK scores 8.9, PERQ scores 9.3.



### What are the pros and cons of CDK vs PERQ?

PERQ's headline strength is higher reviewer satisfaction across all measured dimensions, while CDK's strength is its robust dealership operations centralization.

- **CDK strengths:** Centralizes dealership operations, robust reporting, customizable pricing controls, and strong multi-department integration.
- **CDK trade-offs:** Reviewers cite a dated user interface, higher cost for integrations and add-ons, a longer learning curve, and occasional system slowdowns.
- **PERQ strengths:** High ease of use, quick setup, strong customer support, and effective lead generation and website engagement.
- **PERQ trade-offs:** Reviewers mention limited customization in messaging, some reporting limitations, and a need for more integrations.



### Is CDK or PERQ better for small businesses?

PERQ is the better fit for small businesses, as reflected by its higher satisfaction scores and strong value sentiment.

- **CDK:** Largest segment not specified; reviewers note that CDK is best suited for larger dealerships with significant capital due to higher costs.
- **PERQ:** Largest segment not specified; reviewers highlight PERQ's ease of use, quick setup, and strong value for smaller operations.



### Which Car Dealer platform has better integrations?

CDK and PERQ are at parity for integrations, with no recent reviewer-cited third-party integrations for either product.

- **CDK:** No recent reviewer-cited integrations.
- **PERQ:** No recent reviewer-cited integrations.



### How do CDK and PERQ compare on customer support?

PERQ leads CDK in Quality of Support by a material margin, with a 1.4-point advantage (PERQ 9.4 vs CDK 8.0).

- **CDK:** Reviewers describe support as helpful and accessible, but note occasional long wait times and challenges with reaching the right department.
- **PERQ:** Reviewers consistently praise PERQ's customer support, citing responsive account reps and high satisfaction with support experiences.



### Which is easier to implement, CDK or PERQ?

PERQ is easier to implement than CDK, with a 1.2-point higher Ease of Setup score (PERQ 9.4 vs CDK 8.2).

- **CDK:** Reviewers report a longer learning curve and note that setup can be complex, especially for new users or when integrating third-party tools.
- **PERQ:** Reviewers consistently highlight quick and straightforward setup, with many describing implementation as a breeze.



| | CDK | PERQ | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 154 | 62 | 


---
## Ratings Comparison
| Rating | CDK | PERQ | 
|---|---|---|
  | **Meets Requirements** | 8.6 (123 reviews) | 9.1 (56 reviews) | 
  | **Ease of Use** | 8.1 (125 reviews) | 9.4 (56 reviews) | 
  | **Ease of Setup** | 8.5 (63 reviews) | 9.4 (42 reviews) | 
  | **Ease of Admin** | 8.8 (42 reviews) | 9.3 (41 reviews) | 
  | **Quality of Support** | 8.1 (123 reviews) | 9.4 (55 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (42 reviews) | 9.8 (42 reviews) | 
  | **Product Direction (% positive)** | 7.6 (110 reviews) | 8.7 (55 reviews) | 

---
## Pricing

### CDK

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### PERQ

#### Entry-Level Pricing

Plan: Home Furnishings

Price: Contact Us for Pricing Terms and pricing vary by package

Description: Value-based pricing corresponds with a retailer's monthly website traffic. All standard packages include the following:

Key Features:
- Website Conversion
- Lead Nurture
- PERQ CRM

[Browse all 3 editions](https://www.g2.com/products/perq/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Car Dealer

| Product | Score | Reviews |
|---|---|---|
| **CDK** | 9.3/10 | 20 |
| **PERQ** | N/A | N/A |

#### Additional Functionality

| Feature | CDK | PERQ | 
|---|---|---|
| **QuickBooks Integration** | Not enough data | Not enough data | 
| **Customer History** | 9.0 (5 reviews) | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Customer Database** | 10.0 (6 reviews) | Not enough data | 
| **Price/Margin Management** | Not enough data | Not enough data | 
| **Payment Collection** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Financing Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Invoice Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | 9.7 (6 reviews) | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Lease Tracking** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Service Department** | 10.0 (7 reviews) | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **New Car Dealer** | Not enough data | Not enough data | 
| **Sales Floor Management** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Summary Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **GPS** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Buy Here, Pay Here** | Not enough data | Not enough data | 
| **Used Car Dealer** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Stock Management** | Not enough data | Not enough data | 
| **Document Management** | 7.8 (6 reviews) | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **For Automotive Dealerships** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **CDK** | N/A | N/A |
| **PERQ** | N/A | N/A |

#### Relationship Management

| Feature | CDK | PERQ | 
|---|---|---|
| **Lead Generation** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

#### Presentation

| Feature | CDK | PERQ | 
|---|---|---|
| **Website Builder** | Not enough data | Not enough data | 
| **MLS Integration** | Not enough data | Not enough data | 
| **SEO Strategization** | Not enough data | Not enough data | 
| **IDX Website** | Not enough data | Not enough data | 

#### Platform Branding

| Feature | CDK | PERQ | 
|---|---|---|
| **Operability** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 

#### Platform Content

| Feature | CDK | PERQ | 
|---|---|---|
| **Social Media Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Campaign Building** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | CDK | PERQ | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 

#### Platform Integrations

| Feature | CDK | PERQ | 
|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | Not enough data | 
| **Integration with Virtual Tour** | Not enough data | Not enough data | 
| **Integration with Real Estate Activities Management** | Not enough data | Not enough data | 

### Automotive Digital Retailing

| Product | Score | Reviews |
|---|---|---|
| **CDK** | N/A | N/A |
| **PERQ** | N/A | N/A |

#### E-commerce

| Feature | CDK | PERQ | 
|---|---|---|
| **Online Store** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Inventory** | Not enough data | Not enough data | 

#### Sales

| Feature | CDK | PERQ | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Deals** | Not enough data | Not enough data | 
| **Configurator** | Not enough data | Not enough data | 

#### Retailing

| Feature | CDK | PERQ | 
|---|---|---|
| **Digital** | Not enough data | Not enough data | 
| **In-Store** | Not enough data | Not enough data | 
| **Virtual Showroom** | Not enough data | Not enough data | 

#### Financing

| Feature | CDK | PERQ | 
|---|---|---|
| **Credit Application** | Not enough data | Not enough data | 
| **Loan Application** | Not enough data | Not enough data | 

#### Analytics

| Feature | CDK | PERQ | 
|---|---|---|
| **Buyer Satisfaction** | Not enough data | Not enough data | 
| **Sales Performance** | Not enough data | Not enough data | 

#### Agentic AI - Automotive Digital Retailing

| Feature | CDK | PERQ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Dealer Management Systems

| Product | Score | Reviews |
|---|---|---|
| **CDK** | 9.3/10 | 23 |
| **PERQ** | N/A | N/A |

#### Vehicle & Equipment Inventory Management - Dealer Management Systems

| Feature | CDK | PERQ | 
|---|---|---|
| **Real-Time Inventory Visibility** | 9.6 (12 reviews) | Not enough data | 
| **VIN & Serial Number Tracking** | 10.0 (14 reviews) | Not enough data | 
| **Floorplan Financing Management** | 9.5 (10 reviews) | Not enough data | 

#### Sales & Deal Management - Dealer Management Systems

| Feature | CDK | PERQ | 
|---|---|---|
| **Contract & Document Generation** | 9.6 (15 reviews) | Not enough data | 
| **Lead-to-Close Deal Workflow** | 9.4 (11 reviews) | Not enough data | 
| **Deal Desking & Pricing Tools** | 10.0 (11 reviews) | Not enough data | 

#### Service & Repair Management - Dealer Management Systems

| Feature | CDK | PERQ | 
|---|---|---|
| **Appointment Scheduling** | 9.3 (12 reviews) | Not enough data | 
| **Repair Order (RO) Management** | 9.6 (15 reviews) | Not enough data | 
| **Technician Assignment & Labor Tracking** | 9.2 (13 reviews) | Not enough data | 

#### Parts & Warehouse Management - Dealer Management Systems

| Feature | CDK | PERQ | 
|---|---|---|
| **Parts Catalog Integration** | 9.6 (12 reviews) | Not enough data | 
| **Parts Inventory & Bin Tracking** | 10.0 (12 reviews) | Not enough data | 

#### Finance & Insurance (F&I) - Dealer Management Systems

| Feature | CDK | PERQ | 
|---|---|---|
| **Lender Integrations** | 9.0 (10 reviews) | Not enough data | 
| **Regulatory Compliance Documentation** | 9.4 (9 reviews) | Not enough data | 
| **Loan & Lease Structuring** | 9.5 (10 reviews) | Not enough data | 

#### Dealer Accounting - Dealer Management Systems

| Feature | CDK | PERQ | 
|---|---|---|
| **Accounts Payable & Receivable** | 9.5 (13 reviews) | Not enough data | 
| **General Ledger** | 9.3 (10 reviews) | Not enough data | 
| **Dealer Financial Statements** | 9.2 (10 reviews) | Not enough data | 

#### AI Capabilities - Dealer Management Systems

| Feature | CDK | PERQ | 
|---|---|---|
| **AI-Driven Service Optimization** | 9.0 (8 reviews) | Not enough data | 
| **AI-Enabled Customer Engagement** | 8.3 (9 reviews) | Not enough data | 
| **AI-Powered Analytics & Insights** | 9.0 (8 reviews) | Not enough data | 
| **AI-Powered Sales Intelligence** | 8.3 (8 reviews) | Not enough data | 
| **AI-Enabled Inventory Optimization** | 9.0 (8 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Car Dealer Software](https://www.g2.com/categories/car-dealer)

**Unique to CDK (2):** [Dealer Management Systems Software](https://www.g2.com/categories/dealer-management-systems), [Automotive Digital Retailing Software](https://www.g2.com/categories/automotive-digital-retailing)

**Unique to PERQ (2):** [Home Furnishing Software](https://www.g2.com/categories/home-furnishing), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | CDK | PERQ | 
|---|---|---|
| **Small-Business** | 28.9% | 42.6% | 
| **Mid-Market** | 57.2% | 45.9% | 
| **Enterprise** | 13.8% | 11.5% | 

### By Industry

#### CDK

- **Automotive:** 81.4%
- **Transportation/Trucking/Railroad:** 5.0%
- **Retail:** 2.1%
- **Financial Services:** 2.1%
- **Accounting:** 2.1%
- **Restaurants:** 1.4%
- **Marketing and Advertising:** 1.4%
- **Music:** 0.7%
- **Information Technology and Services:** 0.7%
- **Farming:** 0.7%
- **Other:** 2.1%

#### PERQ

- **Automotive:** 50.8%
- **Real Estate:** 18.0%
- **Furniture:** 11.5%
- **Retail:** 8.2%
- **Marketing and Advertising:** 6.6%
- **Photography:** 1.6%
- **Military:** 1.6%
- **Capital Markets:** 1.6%

---
## Alternatives

### Alternatives to CDK

- [Tekion](https://www.g2.com/products/tekion/reviews) — 4.4/5 stars (13 reviews)
- [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) — 4.2/5 stars (109 reviews)
- [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) — 4.4/5 stars (43 reviews)
- [DealerCenter](https://www.g2.com/products/dealercenter/reviews) — 4.6/5 stars (37 reviews)
- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews)
- [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) — 3.9/5 stars (12 reviews)
- [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) — 4.6/5 stars (25 reviews)
- [RouteOne](https://www.g2.com/products/routeone/reviews) — 4.7/5 stars (11 reviews)
- [PBS Systems](https://www.g2.com/products/pbs-systems/reviews) — 4.6/5 stars (8 reviews)
- [Autosoft](https://www.g2.com/products/autosoft-autosoft/reviews) — 3.8/5 stars (15 reviews)

### Alternatives to PERQ

- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1191 reviews)
- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1557 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (466 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (406 reviews)
- [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) — 4.2/5 stars (109 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (303 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (275 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)

---
## Top Discussions

### CDK

- Title: [What can I do when it freezes?](https://www.g2.com/discussions/what-can-i-do-when-it-freezes) — 1 comment, 1 upvote
  > **Top comment:** "If it freezes just in the app, control+alt+delete to bring up your open programs. Find the frozen program, force close CDK. If it has frozen your PC, pull..."

### PERQ

- Title: [How much is your product?](https://www.g2.com/discussions/price-504f26a9-84aa-46e0-b333-53ef02395b48) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Your monthly cost can be as low as $399, depending on the package you choose."
- Title: [Can you integrate with my CRM?](https://www.g2.com/discussions/crm-integration) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our products work with all the major CRMs to make sure you don't have to worry about changing your processes."
- Title: [Can I brand the experience?](https://www.g2.com/discussions/dealership-branding) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Totally. One great things about us is that we don't believe in 3rd party brand guidelines. Your website tools should fit your brand!"
- Title: [Implementing new tools can be time consuming, how much time do you need?](https://www.g2.com/discussions/implementation-a70188f2-d241-4352-8764-2b09647c096b) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Pretty much none of yours, we will contact your provider directly and have you up and running within 14 days!"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cdk-vs-perq)