Introducing G2.ai, the future of software buying.Try now
Compare Buffer and Prowly 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Newswire
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
CoverageBook
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Planable
Visit Website
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (74.3% of reviews)
Entry-Level Pricing
Free
Starting at $258.00 2 Users Per Year
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansProwly
Star Rating
(113)4.2 out of 5
Market Segments
Small-Business (74.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
Browse all 5 pricing plansBuffer vs Prowly
When assessing the two solutions, reviewers found Buffer easier to use, set up, and administer. Reviewers also preferred doing business with Buffer overall.
- Buffer and Prowly both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Prowly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Buffer over Prowly.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Prowly
Basic Annual
Starting at $258.00
2 Users Per Year
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
Free Trial
Buffer
Free Trial is available
Prowly
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.6
96
Ease of Use
9.2
906
8.8
96
Ease of Setup
9.2
325
8.2
62
Ease of Admin
9.1
309
8.4
54
Quality of Support
8.5
644
8.6
92
Has the product been a good partner in doing business?
8.8
269
8.3
54
Product Direction (% positive)
8.2
880
7.9
88
Features by Category
Content Creation
Not enough data
8.1
16
Not enough data
7.7
15
Not enough data
7.5
14
Not enough data
6.3
13
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.1
11
Not enough data
7.9
15
Contact Management
Not enough data
8.5
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
8.1
14
PR Management
Not enough data
8.6
13
Not enough data
8.0
14
Not enough data
8.3
13
Not enough data
9.1
13
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Not enough data
7.2
9
Not enough data
7.8
13
Not enough data
8.7
13
Not enough data
7.8
13
Content & Collaboration
9.0(won by default)
142
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
105
Not enough data
8.6(won by default)
106
Not enough data
8.8(won by default)
115
Not enough data
8.5(won by default)
99
Not enough data
Social Management
7.9(won by default)
666
Not enough data
9.3(won by default)
787
Not enough data
8.4(won by default)
642
Not enough data
8.3(won by default)
693
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
99
Not enough data
8.3(won by default)
25
Not enough data
Agentic AI - Social Media Management
7.2(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Media Channels
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Geographic Coverage
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
9.0
5
Reporting
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
9.0
5
Not enough data
9.3
5
Monitoring & Listening
Not enough data
9.2
6
Not enough data
7.8
6
Not enough data
10.0
5
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
8.6
6
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
6.9
6
Not enough data
7.5
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
9.2
6
Not enough data
8.3
6
Database
Not enough data
8.8
55
Not enough data
8.3
55
Not enough data
8.4
51
Outreach
Not enough data
8.8
54
Not enough data
8.3
11
Not enough data
8.6
46
Reporting
Not enough data
9.0
7
Not enough data
8.4
48
Not enough data
8.2
50
Agentic AI - Media and Influencer Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Rights/Roles
Not enough data
8.3
41
Not enough data
8.3
49
Categories
Categories
Shared Categories
Buffer and Prowly share no categories
Unique Categories
Buffer is categorized as Social Media Management
Prowly is categorized as Online Newsroom, PR CRM, Media Monitoring, Media and Influencer Targeting, PR Analytics, Press Release Distribution, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prowly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Public Relations and Communications
16.5%
Media Production
6.4%
Internet
6.4%
Information Technology and Services
6.4%
Marketing and Advertising
5.5%
Other
58.7%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Prowly has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
