# Buffer vs Planable Comparison
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## AI Generated Summary
- **G2 reviewers report** that Buffer excels in providing a lightweight and straightforward platform for managing social media content. Users appreciate its simplicity, noting that it effectively covers core social media workflows without overwhelming complexity. One user mentioned, "What I appreciated most about Buffer was how lightweight and straightforward the platform felt."
- **Users say** that Planable stands out for its intuitive design, making it easy to duplicate and modify posts across different platforms. Reviewers highlighted its user-friendly interface, with one stating, "This tool is very straightforward, making it easy to duplicate and modify posts as needed."
- **According to verified reviews** , Buffer's goal-setting feature is a significant advantage, allowing users to track progress for each channel. This feature has been praised for making routine posting feel more rewarding, as one user noted, "I really liked the feature that lets me set goals for each channel."
- **Reviewers mention** that Planable's future posting capability is a valuable asset, enabling users to schedule posts easily while making adjustments for specific platforms. A user remarked, "I like the future posting capability too," highlighting its flexibility in managing content across various channels.
- **G2 reviewers indicate** that both platforms offer similar ease of use and setup, with users finding them intuitive. However, Buffer has received slightly higher ratings in these areas, suggesting that users may find it marginally easier to get started and navigate the platform.
- **Users report** that while Buffer has a strong focus on social publishing, Planable's approval workflows and content calendar features are particularly well-received. Reviewers noted that Planable's approval workflows are efficient, with one stating, "It's a live platform that's so easy to use - it's really intuitive for us and our clients."



| | Buffer | Planable | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,039 | 1,059 | 
| **Largest Market Segment** | Small-Business (71.0% of reviews) | Small-Business (94.9% of reviews) | 
| **Entry Level Price** | Free | Starting at $33.00 1 Workspace Per Month | 

---
## Top Pros & Cons

### Buffer

Pros:
- Ease of Use (13 reviews)
- Post Scheduling (9 reviews)

Cons:
- Lack of Analytics (4 reviews)
- High Pricing (3 reviews)

### Planable

Pros:
- Ease of Use (103 reviews)
- Post Scheduling (60 reviews)

Cons:
- High Pricing (58 reviews)
- Plan Limitations (32 reviews)

---
## Ratings Comparison
| Rating | Buffer | Planable | 
|---|---|---|
  | **Meets Requirements** | 8.6 (910 reviews) | 8.7 (876 reviews) | 
  | **Ease of Use** | 9.2 (918 reviews) | 9.2 (894 reviews) | 
  | **Ease of Setup** | 9.2 (337 reviews) | 9.2 (684 reviews) | 
  | **Ease of Admin** | 9.1 (311 reviews) | 9.3 (518 reviews) | 
  | **Quality of Support** | 8.5 (652 reviews) | 8.8 (648 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (271 reviews) | 9.0 (465 reviews) | 
  | **Product Direction (% positive)** | 8.2 (890 reviews) | 9.0 (831 reviews) | 

---
## Pricing

### Buffer

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and businesses getting started with social media.

Key Features:
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account

[Browse all 4 editions](https://www.g2.com/products/buffer/pricing)

#### Free Trial

Yes

### Planable

#### Entry-Level Pricing

Plan: Basic

Price: Starting at $33.00 1 Workspace Per Month

Key Features:
- unlimited users
- 60 posts/ workspace/ month
- 4 social pages/ workspace

[Browse all 3 editions](https://www.g2.com/products/planable/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | 8.1/10 | 831 |
| **Planable** | 7.7/10 | 796 |

#### Content & Collaboration

| Feature | Buffer | Planable | 
|---|---|---|
| **Content Calendar** | 9.1 (146 reviews) | 9.3 (702 reviews) | 
| **Content Library** | 8.6 (125 reviews) | 8.6 (584 reviews) | 
| **Shared Inbox** | 8.2 (104 reviews) | 8.0 (93 reviews) | 
| **Approval Workflows** | 8.5 (105 reviews) | 8.9 (624 reviews) | 
| **Users and Permissions** | 8.8 (114 reviews) | 8.8 (596 reviews) | 
| **Content Creation** | 8.5 (98 reviews) | 8.2 (550 reviews) | 

#### Social Management

| Feature | Buffer | Planable | 
|---|---|---|
| **Social Analytics** | 7.9 (669 reviews) | 7.0 (364 reviews) | 
| **Social Publishing** | 9.3 (798 reviews) | 9.1 (743 reviews) | 
| **Campaign Optimization** | 8.4 (642 reviews) | 7.9 (154 reviews) | 
| **Social Engagement** | 8.4 (694 reviews) | 7.7 (548 reviews) | 
| **Social Ads** | Feature Not Available | 6.3 (426 reviews) | 
| **Campaign Planning** | 8.7 (100 reviews) | 8.4 (520 reviews) | 
| **Hashtag Capabilites** | 8.4 (26 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Management

| Feature | Buffer | Planable | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (13 reviews) | 6.5 (62 reviews) | 
| **Multi-step Planning** | 7.6 (13 reviews) | 7.1 (64 reviews) | 
| **Cross-system Integration** | 6.9 (12 reviews) | 7.1 (66 reviews) | 
| **Adaptive Learning** | 7.4 (12 reviews) | 6.8 (58 reviews) | 
| **Natural Language Interaction** | 7.2 (12 reviews) | 6.6 (59 reviews) | 
| **Proactive Assistance** | 7.5 (12 reviews) | 6.4 (61 reviews) | 
| **Decision Making** | 7.2 (12 reviews) | 6.7 (61 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)




---
## Reviewer Demographics

### By Company Size

| Segment | Buffer | Planable | 
|---|---|---|
| **Small-Business** | 71.0% | 94.9% | 
| **Mid-Market** | 22.6% | 4.5% | 
| **Enterprise** | 6.4% | 0.6% | 

### By Industry

#### Buffer

- **Marketing and Advertising:** 23.1%
- **Computer Software:** 7.3%
- **Information Technology and Services:** 6.6%
- **Internet:** 5.2%
- **Non-Profit Organization Management:** 4.2%
- **Writing and Editing:** 2.5%
- **Higher Education:** 2.5%
- **Real Estate:** 2.3%
- **Design:** 2.3%
- **Education Management:** 2.0%
- **Other:** 42.3%

#### Planable

- **Marketing and Advertising:** 31.8%
- **Computer Software:** 3.6%
- **Health, Wellness and Fitness:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.8%
- **Professional Training & Coaching:** 2.6%
- **Information Technology and Services:** 2.5%
- **Design:** 2.3%
- **Food & Beverages:** 1.9%
- **Leisure, Travel & Tourism:** 1.9%
- **Other:** 44.3%

---
## Alternatives

### Alternatives to Buffer

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14818 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7288 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6431 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3976 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2928 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)

### Alternatives to Planable

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7288 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6431 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (845 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2928 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (98 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1101 reviews)

---
## Top Discussions

### Buffer

- Title: [Can I have tabs open for multiple companies at a time?](https://www.g2.com/discussions/10663-can-i-have-tabs-open-for-multiple-companies-at-a-time) — 4 comments
  > **Top comment:** "If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and..."
- Title: [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "In simple its a social media management tool specifically used to connect many social media platforms at once. "
- Title: [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) — 2 comments, 1 upvote
  > **Top comment:** "When a data source like Facebook or LinkedIn removes an API  (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way..."
- Title: [Which platforms are next on the Buffer integration roadmap?](https://www.g2.com/discussions/which-platforms-are-next-on-the-buffer-integration-roadmap) — 2 comments, 1 upvote
  > **Top comment:** "I don't think Buffer will be rolling out any major platform integrations other than possibly Snap Chat (depending on API functionality and user access). It..."
- Title: [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) — 1 comment, 1 upvote
  > **Top comment:** "Improve performance in content sharing features and keep steps simple"

### Planable

- Title: [Are there plans for Google My Business Integration?](https://www.g2.com/discussions/27483-are-there-plans-for-google-my-business-integration) — 3 comments
  > **Top comment:** "Comment deleted by user."
- Title: [How can you better use planable with Instagram](https://www.g2.com/discussions/27480-how-can-you-better-use-planable-with-instagram) — 2 comments
  > **Top comment:** "Hi Kevin - not 100% sure what you mean but if you refer to our mobile app it's definitely up and running on both Android and iOS. Would be great if you could..."
- Title: [How do I contact them faster ?](https://www.g2.com/discussions/how-do-i-contact-them-faster) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Mehedi, 

Happy to help! The quickest way to get in touch is definitely our in-app support chat. You can find it on your dashboard. Select help in the..."
- Title: [Why does planable not have a section for reels, including the buttons you can add for IG stories?](https://www.g2.com/discussions/why-does-planable-not-have-a-section-for-reels-including-the-buttons-you-can-add-for-ig-stories) — 1 comment, 1 upvote
  > **Top comment:** "There is a section for reels. It is new. As for buttons, I'm not sure what you mean. If you are referring to the interactive stickers, no social media..."
- Title: [How can we post stories automatically from Planable](https://www.g2.com/discussions/how-can-we-post-stories-automatically-from-planable) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Due to Instagram API limitations that apply to all scheduling tools, unfortunately, stories are not supported for direct publishing. 

They will be..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buffer-vs-planable)