# Buffer vs Loomly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Loomly excels in **collaboration features** , making it a favorite for teams managing multiple social media accounts. Users appreciate how it simplifies the content planning process, allowing for easy tracking and engagement across platforms.
- **Users say** Buffer stands out for its **user-friendly interface** and the ability to customize posts for different platforms. Many find the content calendar particularly helpful for scheduling and managing their social media content effectively.
- **According to verified reviews** , Loomly's **quality of support** is highly rated, with users noting responsive assistance that enhances their overall experience. This support is crucial for businesses looking to optimize their social media strategies.
- **Reviewers mention** that Buffer offers a **seamless integration** with various social media profiles, which simplifies the setup process. Users highlight how this integration streamlines their workflow, allowing them to focus more on content creation.
- **G2 reviewers indicate** that while both platforms are easy to use, Loomly slightly edges out with a marginally better score in **ease of setup**. Users appreciate the straightforward onboarding process that helps them get started quickly.
- **Users report** that Buffer's **draft-saving feature** is a significant advantage, allowing them to save unlimited drafts until they are ready to queue them. This flexibility is particularly beneficial for those who like to plan their content in advance.



| | Buffer | Loomly | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,039 | 1,795 | 
| **Largest Market Segment** | Small-Business (71.0% of reviews) | Small-Business (84.1% of reviews) | 
| **Entry Level Price** | Free | Starting at $32.00 Per Month | 

---
## Top Pros & Cons

### Buffer

Pros:
- Ease of Use (13 reviews)
- Post Scheduling (9 reviews)

Cons:
- Lack of Analytics (4 reviews)
- High Pricing (3 reviews)

### Loomly

Pros:
- Ease of Use (54 reviews)
- Post Scheduling (38 reviews)

Cons:
- Instagram Limitations (20 reviews)
- Limited Analytics (18 reviews)

---
## Ratings Comparison
| Rating | Buffer | Loomly | 
|---|---|---|
  | **Meets Requirements** | 8.6 (910 reviews) | 8.8 (1446 reviews) | 
  | **Ease of Use** | 9.2 (918 reviews) | 9.2 (1462 reviews) | 
  | **Ease of Setup** | 9.2 (337 reviews) | 9.3 (952 reviews) | 
  | **Ease of Admin** | 9.1 (311 reviews) | 9.3 (850 reviews) | 
  | **Quality of Support** | 8.5 (652 reviews) | 9.3 (1207 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (271 reviews) | 9.4 (817 reviews) | 
  | **Product Direction (% positive)** | 8.2 (890 reviews) | 9.4 (1361 reviews) | 

---
## Pricing

### Buffer

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and businesses getting started with social media.

Key Features:
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account

[Browse all 4 editions](https://www.g2.com/products/buffer/pricing)

#### Free Trial

Yes

### Loomly

#### Entry-Level Pricing

Plan: Base

Price: Starting at $32.00 Per Month

Key Features:
- 2 Users
- 10 Social Accounts
- Unlimited Content

[Browse all 5 editions](https://www.g2.com/products/loomly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | N/A | N/A |
| **Loomly** | 7.7/10 | 168 |

#### Social Analytics

| Feature | Buffer | Loomly | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Feature Not Available | 
| **Follower Analysis** | Not enough data | 7.7 (133 reviews) | 
| **Post Performance** | Not enough data | 8.4 (155 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.3 (108 reviews) | 
| **Attribution** | Not enough data | Feature Not Available | 
| **Hashtag Analytics** | Not enough data | 7.6 (134 reviews) | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 

#### Reports & Dashboards

| Feature | Buffer | Loomly | 
|---|---|---|
| **Report Customizability** | Not enough data | 7.2 (134 reviews) | 
| **Report Exporting** | Not enough data | 8.1 (138 reviews) | 
| **Scalability** | Not enough data | 8.4 (134 reviews) | 
| **White Label** | Not enough data | 7.2 (107 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Buffer | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Buffer** | 8.1/10 | 831 |
| **Loomly** | 8.4/10 | 1250 |

#### Content & Collaboration

| Feature | Buffer | Loomly | 
|---|---|---|
| **Content Calendar** | 9.1 (146 reviews) | 9.3 (966 reviews) | 
| **Content Library** | 8.6 (125 reviews) | 8.4 (817 reviews) | 
| **Shared Inbox** | 8.2 (104 reviews) | 7.8 (660 reviews) | 
| **Approval Workflows** | 8.5 (105 reviews) | 8.6 (733 reviews) | 
| **Users and Permissions** | 8.8 (114 reviews) | 8.8 (799 reviews) | 
| **Content Creation** | 8.5 (98 reviews) | 8.3 (657 reviews) | 

#### Social Management

| Feature | Buffer | Loomly | 
|---|---|---|
| **Social Analytics** | 7.9 (669 reviews) | 7.8 (966 reviews) | 
| **Social Publishing** | 9.3 (798 reviews) | 9.1 (1204 reviews) | 
| **Campaign Optimization** | 8.4 (642 reviews) | 8.4 (946 reviews) | 
| **Social Engagement** | 8.4 (694 reviews) | 8.3 (1033 reviews) | 
| **Social Ads** | Feature Not Available | 7.3 (657 reviews) | 
| **Campaign Planning** | 8.7 (100 reviews) | 8.5 (620 reviews) | 
| **Hashtag Capabilites** | 8.4 (26 reviews) | 8.1 (247 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Buffer | Loomly | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (12 reviews) | Not enough data | 
| **Decision Making** | 7.2 (12 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Loomly (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites)


---
## Reviewer Demographics

### By Company Size

| Segment | Buffer | Loomly | 
|---|---|---|
| **Small-Business** | 71.0% | 84.1% | 
| **Mid-Market** | 22.6% | 13.7% | 
| **Enterprise** | 6.4% | 2.2% | 

### By Industry

#### Buffer

- **Marketing and Advertising:** 23.1%
- **Computer Software:** 7.3%
- **Information Technology and Services:** 6.6%
- **Internet:** 5.2%
- **Non-Profit Organization Management:** 4.2%
- **Writing and Editing:** 2.5%
- **Higher Education:** 2.5%
- **Real Estate:** 2.3%
- **Design:** 2.3%
- **Education Management:** 2.0%
- **Other:** 42.3%

#### Loomly

- **Marketing and Advertising:** 26.5%
- **Non-Profit Organization Management:** 7.7%
- **Real Estate:** 4.0%
- **Health, Wellness and Fitness:** 2.8%
- **Retail:** 2.4%
- **Construction:** 2.2%
- **Higher Education:** 2.0%
- **Entertainment:** 2.0%
- **Information Technology and Services:** 2.0%
- **Food & Beverages:** 1.9%
- **Other:** 46.5%

---
## Alternatives

### Alternatives to Buffer

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14822 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7301 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6433 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3984 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2927 reviews)
- [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) — 4.2/5 stars (1614 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1060 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

### Alternatives to Loomly

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7301 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6433 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2927 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1103 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [metricool](https://www.g2.com/products/metricool/reviews) — 4.5/5 stars (98 reviews)

---
## Top Discussions

### Buffer

- Title: [Can I have tabs open for multiple companies at a time?](https://www.g2.com/discussions/10663-can-i-have-tabs-open-for-multiple-companies-at-a-time) — 4 comments
  > **Top comment:** "If you own the account, you can add multiple businesses/companies to your account. If you're logging in to each business / company (they own the account and..."
- Title: [What is Buffer used for?](https://www.g2.com/discussions/what-is-buffer-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "In simple its a social media management tool specifically used to connect many social media platforms at once. "
- Title: [LinkedIn workarounds](https://www.g2.com/discussions/linkedin-workarounds) — 2 comments, 1 upvote
  > **Top comment:** "When a data source like Facebook or LinkedIn removes an API  (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way..."
- Title: [Which platforms are next on the Buffer integration roadmap?](https://www.g2.com/discussions/which-platforms-are-next-on-the-buffer-integration-roadmap) — 2 comments, 1 upvote
  > **Top comment:** "I don't think Buffer will be rolling out any major platform integrations other than possibly Snap Chat (depending on API functionality and user access). It..."
- Title: [Keep simple step](https://www.g2.com/discussions/43718-keep-simple-step) — 1 comment, 1 upvote
  > **Top comment:** "Improve performance in content sharing features and keep steps simple"

### Loomly

- Title: [How long before we can publish directly to Instagram?](https://www.g2.com/discussions/25904-how-long-before-we-can-publish-directly-to-instagram) — 6 comments, 2 upvotes
  > **Top comment:** "Only Loomly can answer that,  I'm considering posting my Instagram to Buffer  while they figure it out.I have recently  discovered that i must publish my own..."
- Title: [Is Loomly free?](https://www.g2.com/discussions/is-loomly-free) — 5 comments
  > **Top comment:** "I don't know, I use the paid version"
- Title: [Which other social media manager platform would you recommend please?](https://www.g2.com/discussions/26161-which-other-social-media-manager-platform-would-you-recommend-please) — 5 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) — 4 comments
  > **Top comment:** "Yes. But for Story posts you get push notification and have to finish by manually posting through the Instagram app but it is really just a few clicks as..."
- Title: [What are all the available social media platforms capable of integrating on Loomly?](https://www.g2.com/discussions/24662-what-are-all-the-available-social-media-platforms-capable-of-integrating-on-loomly) — 2 comments, 1 upvote
  > **Top comment:** "You can do Facebook, Linkedin, Twitter, Instagram (indirectly), Google, and Pinterest."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/buffer-vs-loomly)