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At a Glance
Market Segments
Small-Business (76.9% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
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BrightInfo
Star Rating
(14)3.9 out of 5
Market Segments
Small-Business (76.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about BrightInfoVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in A/B Testing with a score of 9.0, highlighting its intuitive interface and robust feature set that allows for easy experimentation. In contrast, BrightInfo's A/B Testing score is lower at 8.6, with reviewers mentioning that while it offers basic functionality, it lacks some advanced features found in VWO.
- Reviewers mention that VWO Testing's Quality of Support is rated at 8.9, with many users praising the responsiveness and helpfulness of the support team. BrightInfo, however, has a lower support rating of 8.1, with users on G2 noting that response times can be slower and support options are more limited.
- G2 users highlight VWO Testing's ease of use, scoring 8.3, which many attribute to its user-friendly design and comprehensive documentation. In contrast, BrightInfo's ease of use score is 6.9, with users reporting a steeper learning curve and less intuitive navigation.
- Users say that VWO Testing offers superior visitor behavior monitoring with a score of 8.3, allowing for detailed insights into user interactions. BrightInfo, while providing some monitoring capabilities, received a lower score, with reviewers mentioning that its features are not as comprehensive or actionable.
- Reviewers mention that VWO Testing's product direction is rated at 8.8, indicating a strong commitment to continuous improvement and feature updates. BrightInfo, on the other hand, has a significantly lower score of 5.0, with users expressing concerns about the pace of innovation and feature enhancements.
- Users on G2 report that VWO Testing's multivariate testing capabilities are robust, scoring 8.3, which allows for complex testing scenarios. BrightInfo's multivariate testing features are less developed, leading to a lower user satisfaction rating in this area, with reviewers noting limitations in testing flexibility.
Pricing
Entry-Level Pricing
BrightInfo
No pricing availableVWO Testing
GROWTH
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Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
BrightInfo
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
7.4
7
8.5
794
Ease of Use
6.9
7
8.3
803
Ease of Setup
Not enough data
8.6
525
Ease of Admin
Not enough data
8.7
363
Quality of Support
8.1
7
9.0
766
Has the product been a good partner in doing business?
Not enough data
8.9
360
Product Direction (% positive)
5.0
7
9.0
790
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Experimental Design
Not enough data
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Analytics
Not enough data
8.2
514
Not enough data
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
BrightInfo and VWO Testing are categorized as Personalization, A/B Testing, and Personalization Engines
Unique Categories
BrightInfo is categorized as Marketing Account Intelligence
VWO Testing is categorized as Feature Management, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
BrightInfo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Writing and Editing
7.7%
Real Estate
7.7%
Non-Profit Organization Management
7.7%
Internet
7.7%
Other
53.8%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
BrightInfo has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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