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Compare BrightGauge and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (62.5% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
$316.00 Per Month
No pricing available
BrightGauge
Star Rating
(34)4.6 out of 5
Market Segments
Small-Business (62.5% of reviews)
Pros & Cons
Entry-Level Pricing
$316.00 Per Month
Browse all 3 pricing plansLooker
Star Rating
(1,589)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, boasting a significantly higher G2 Score compared to BrightGauge. Users appreciate its ability to create interactive and customizable reports, making it a preferred choice for those needing detailed visualizations.
- Users say that BrightGauge shines in its user-friendly interface, which allows for easy creation of dashboards and reports without requiring extensive technical knowledge. This ease of use is highlighted by reviewers who mention the minimal learning curve, making it accessible for teams with varying skill levels.
- According to verified reviews, Looker has a robust feature set that includes various integrations and functionalities, which users find beneficial for tracking performance metrics in real-time. Reviewers specifically mention its effectiveness in visualizing sales data and trends, which is crucial for e-commerce businesses.
- Reviewers mention that while BrightGauge offers strong capabilities in real-time data visualization and automated reporting, it has a smaller user base, which may limit the breadth of community support and resources compared to Looker’s larger and more active user community.
- G2 reviewers highlight that Looker’s implementation process is generally smooth, with many users praising its intuitive onboarding experience. This contrasts with BrightGauge, where some users have expressed a desire for more comprehensive support during the setup phase.
- Users report that both platforms provide valuable features for sharing insights, but Looker’s advanced reporting capabilities and customizable dashboards are often seen as superior for teams needing in-depth analysis and collaboration on data-driven decisions.
Pricing
Entry-Level Pricing
BrightGauge
Standard
$316.00
Per Month
- 2 Admin Users
- 2 Data Sources
- Unlimited Viewer Licenses
Looker
No pricing availableFree Trial
BrightGauge
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
9.1
27
8.7
1,089
Ease of Use
9.0
28
8.2
1,094
Ease of Setup
8.8
24
8.2
573
Ease of Admin
9.0
22
8.3
430
Quality of Support
8.8
26
8.6
927
Has the product been a good partner in doing business?
9.4
22
8.9
408
Product Direction (% positive)
8.7
27
8.8
1,021
Features by Category
Reports
8.9
19
8.6
658
|
Verified
9.1
18
8.2
613
|
Verified
9.4
19
8.2
654
|
Verified
9.3
18
8.3
525
|
Verified
9.6
19
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.9
19
8.6
658
|
Verified
9.1
18
8.2
613
|
Verified
9.4
19
8.2
654
|
Verified
9.3
18
8.3
525
|
Verified
9.6
19
8.7
657
|
Verified
Reports
9.0
8
8.5
109
8.8
8
8.5
108
8.3
7
8.0
102
Generative AI
5.0
6
7.0
101
Not enough data
7.1
101
Visualization
8.7
9
8.5
112
9.1
9
8.4
111
9.3
9
8.7
112
8.3
9
8.3
110
Data Updates
8.3
9
8.1
108
8.9
9
8.3
107
Collaboration
8.8
8
8.4
107
8.3
8
8.0
107
8.3
6
8.0
103
Data Updates
7.8
10
7.8
137
8.3
11
8.0
141
8.5
10
8.5
144
Reports
8.9
19
8.6
658
|
Verified
9.1
18
8.2
613
|
Verified
9.4
19
8.2
654
|
Verified
9.3
18
8.3
525
|
Verified
9.6
19
8.7
657
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Data Modeling and Blending
Not enough data
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.0
36
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
35
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Reports
8.9
19
8.6
658
|
Verified
9.1
18
8.2
613
|
Verified
9.4
19
8.2
654
|
Verified
9.3
18
8.3
525
|
Verified
9.6
19
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
BrightGauge and Looker are categorized as Data Visualization
Unique Categories
BrightGauge has no unique categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
BrightGauge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
68.8%
Computer & Network Security
9.4%
Consulting
3.1%
Telecommunications
3.1%
Retail
3.1%
Other
12.5%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
What is BrightGuage used for?
1 Comment
TA
to create dashboards, reports, and track goals using data from various applications and servicesRead more
BrightGauge has no more discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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