Compare Brandwatch Consumer Intelligence and Rival IQ 
Featured Products
At a Glance
Market Segments
Mid-Market (35.0% of reviews)
Small-Business (60.9% of reviews)
Entry-Level Pricing
No pricing available
$239.00
Brandwatch Consumer Intelligence
Star Rating
(722)4.4 out of 5
Market Segments
Mid-Market (35.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceRival IQ
Star Rating
(49)4.5 out of 5
Market Segments
Small-Business (60.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$239.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brandwatch Consumer Intelligence excels in its ability to surface and analyze online conversations, with users appreciating its comprehensive database and innovative interface that makes exploration feel intuitive.
- Users say Rival IQ stands out for its real-time tracking of the competitive landscape, allowing users to monitor top-performing posts and easily edit their competitive analysis, which many find invaluable for strategic insights.
- Reviewers mention that while Brandwatch Consumer Intelligence has a friendly user interface, some users find it slightly less intuitive compared to Rival IQ, which boasts a more straightforward navigation experience that enhances day-to-day usability.
- According to verified reviews, Brandwatch Consumer Intelligence has a higher overall satisfaction score, indicating that users feel more positively about their experience, particularly in areas like sentiment analysis and hashtag analytics.
- Users highlight that Rival IQ provides useful metrics and insights that may not have been previously considered, but some have noted occasional confusion with the graphical data presentation, suggesting a need for clearer visualizations.
- G2 reviewers indicate that while both platforms offer strong support, Rival IQ receives higher marks for quality of support and ease of setup, making it a more appealing choice for small businesses looking for quick implementation and assistance.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableRival IQ
Drive
$239.00
Save 15% with an Annual Subscription.
- Track up to 10 companies on Facebook, Instagram, Twitter, TikTok, and LinkedIn
- 6 months of data history
- 12 hours data freshness
Free Trial
Brandwatch Consumer Intelligence
No trial information availableRival IQ
Free Trial is available
Ratings
Meets Requirements
8.4
587
8.7
42
Ease of Use
8.2
591
9.3
42
Ease of Setup
8.0
390
9.5
28
Ease of Admin
8.3
341
9.6
27
Quality of Support
8.6
555
9.2
41
Has the product been a good partner in doing business?
8.8
339
9.6
27
Product Direction (% positive)
9.1
561
8.7
37
Features by Category
Social Analytics
8.4
248
9.4(won by 1.0)
30
7.6
234
8.3(won by 0.7)
26
7.7
242
8.9(won by 1.2)
28
6.7(won by 0.6)
159
6.1
18
6.8(won by default)
175
Feature Not Available
8.1(won by 1.4)
155
6.7
5
7.2(won by 2.2)
170
5.0
5
Reports & Dashboards
8.1(tied score)
249
8.1(tied score)
26
8.0
250
9.0(won by 1.0)
26
8.2
229
8.6(won by 0.4)
23
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
137
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Audiences
8.3
113
Not enough data
7.7
100
Not enough data
6.8
82
Not enough data
7.7
96
Not enough data
Data Analysis
7.8
90
Not enough data
8.9
117
Not enough data
8.7
112
Not enough data
8.7
113
Not enough data
Administration
7.2
73
Not enough data
7.0
69
Not enough data
8.3
99
Not enough data
Agentic AI - Audience Intelligence Platforms
6.9
9
Not enough data
7.5
10
Not enough data
7.3
10
Not enough data
7.3
10
Not enough data
Monitoring & Listening
8.5
385
Not enough data
7.5
360
Not enough data
8.7
216
Not enough data
8.7
211
Not enough data
8.5
214
Not enough data
8.3
204
Not enough data
Agentic AI - Social Media Listening Tools
6.3
52
Not enough data
6.2
53
Not enough data
5.8
52
Not enough data
6.0
52
Not enough data
6.1
52
Not enough data
Data Management & Analysis
7.1
390
Not enough data
8.2
377
Not enough data
8.0
183
Not enough data
8.2
199
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and Rival IQ are categorized as Social Media Analytics
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, Social Media Listening Tools, and Brand Intelligence
Rival IQ has no unique categories
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rival IQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.0%
Other
46.3%
Marketing and Advertising
39.1%
Information Technology and Services
8.7%
Computer Software
6.5%
Consumer Goods
4.3%
Non-Profit Organization Management
4.3%
Other
37.0%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
What is social media analytics?
1 Comment
GT
Social media analytics analyzes a social media channel's metrics such as followers, engagement rate per follower, click-thru rates, open rates, etc. The...Read more
Do you have plans to support non-profits or startups?
1 Comment
Official Response from Rival IQ
We would love to have a conversation to see how we can support you. Get in touch with us, and we can talk.
Read more
Is there a money-back guarantee?
1 Comment
Official Response from Rival IQ
We think you'll be satisfied with our product, but if you aren't, get in touch with us. For customers on our monthly plans, we're happy to refund your most...Read more
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