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Rival IQ Reviews & Product Details

Headquartered in Seattle, Rival IQ is a social media analytics platform that helps you maximize your team’s impact. Using competitive benchmarking, automated insights, and a comprehensive set of social media metrics, we measure your performance on social against your competitors to give you a true sense of how your brand or agency is doing. Using our intuitive app, you’ll place your performance in context and find answers to all your burning social media questions. Rival IQ is trusted by thousands of brands, agencies, and digital marketers around the globe for comprehensive social media insights.

Seller

Rival IQ

Languages Supported

English

Product Description

Rival IQ is a social media analytics application that helps you maximize your social engagement. Using competitive benchmarking, automated insights, and a comprehensive set of social media metrics, we measure your performance on social against your competitors to give you a true sense of how your brand or agency is doing. From hashtag analysis to Facebook Insights, Instagram Insights, and Twitter Analytics and beyond, our intuitive app will help you place your performance in context and find answers to all your burning social media questions. Rival IQ is trusted by thousands of brands, agencies, and digital marketers around the globe for comprehensive social media analytics.

Overview by

Blair Feehan

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$239.00

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$329.00

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Rival IQ Media

Rival IQ Demo - Deep competitor insights for better social media

Create stronger social media strategy with everything you need to compare your social performance to your competitors’.

Rival IQ Demo - Comprehensive social post analytics to shape your strategy

Highlight trends and uncover opportunities to improve your engagement on social with top-performing content, boosted post analysis, hashtag analysis, best time and day to post, and intuitive keyword search.

Rival IQ Demo - Faster, more comprehensive social media audits

Audits in the blink of an eye with customizable reports, comprehensive social data, best- and worst-performing content, popular topics, social post tagging, and so much more.

Rival IQ Demo - Streamline your social media reporting

Quickly track, measure, and present metrics and insights from your all social channels with custom dashboards, easy exports, scheduled reports in your inbox, and Google Data Studio integration.

Rival IQ Reviews (49)

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Verified User in Arts and Crafts

Mid-Market (51-1000 emp.)

7/30/2025

"Terrible Support"

0/5

What do you like best about Rival IQ?

The service functions fine, but the interface is outdated, and they are slow to introduce new features. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

Support is non-existant. Expect to have to reach out to their support team multiple times and wait days to get any kind of a response. Review collected by and hosted on G2.com.

Grace T.

Digital Engagement Officer

Small-Business (50 or fewer emp.)

10/13/2022

"A Powerful and Intuitive Tool"

5/5

What do you like best about Rival IQ?

I appreciate that RivalIQ offers me stats and tables for metrics that I may not have previously considered a being instrumental pieces of data. However, there have been a handful of times where I've looked at some of these different graphs, and have been able to see trends that I wouldn't have noticed if I was just looking at the big stats like Engagement Rate per follower. It lets me see things I wouldn't have put together independently. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

The aesthetic appeal and the lack of ability to customize it much makes me less excited to use the built in tables and graphs that you can just export. Even though that would be a lot more convenient, I prefer to design my own graphs so that they look as clean and beautiful as the rest of a presentation I may be giving to a client. So being able to customize those would be a great improvement. Review collected by and hosted on G2.com.

What problems is Rival IQ solving and how is that benefiting you?

There's a considerable amount of math and flling out spreadsheets of data that I would have to do manually in order to accomplish what RivalIQ is able to do within minutes of a full set up. Even just the ability to put in a web address of a competitor and automatically find the majority of their social media accounts AND their data like engagement rates, flowchart of audience growth, etc. is so significant, and that's just like the most basic function of the tool. Review collected by and hosted on G2.com.

Barika P.

CMO

Small-Business (50 or fewer emp.)

8/12/2021

"Must Have Tool For Social & Competitive Audits & Social Analysis"

5/5

What do you like best about Rival IQ?

Rival IQ is my GO TO tool whenever I need to perform a social media audit and/or competitive audit. I love how easy it is to set up, how responsive their customer service team is (the chat function is simply tops), and I really value the insights the tool provides around a brands' social performance. Additionally, Rival IQ has TikTok stats, which very few tools have at the moment, so that has really helped as more brands are on the platform and need reporting around content performance. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

The only downside is that I wish it had more robust listening. I know that is not what the tool specializes in; but it would be very helpful it was folded into one. However, to help ease that pain point, it does provide Twitter Search & Instagram Discovery - so that is helpful in a pinch. Review collected by and hosted on G2.com.

What problems is Rival IQ solving and how is that benefiting you?

We use Rival IQ to see a social rollup of our brands and competitive brands. The ability to tell when a brand has "boosted" a post or put paid dollars, really helps us to understand the paid strategy competitors are using over time. Another benefit is the speed to insights...it really helps us cut down on the time it takes for reporting by having all the metrics in one place. Review collected by and hosted on G2.com.

Response from Blair Feehan of Rival IQ

edit

Thank you so much for these kind words, Barika! We'll be sure to mention your customer service shout-out to Cat and Jacob too :-).

Brendan B.

Manager of Communications and Social Media

Enterprise (> 1000 emp.)

2/14/2022

"Our *Maybe Not So* Secret Analytics Weapon"

5/5

What do you like best about Rival IQ?

The layout and ability to generate custom reports from all of our channels at once. My competitive nature also loves the ability to create landscapes and measure our efforts against our competition. An additional benefit is to be able to see breakout posts from our peers as well. Makes monitoring a lot easier. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

Support for Instagram Stories, TikTok and Reels analytics could be better, but for our main three channels (FB, Twitter, IG), this has everything we need. Being able to pull and customize reports makes my job a lot easier. Review collected by and hosted on G2.com.

Jason M.

Instructor

Small-Business (50 or fewer emp.)

10/29/2021

"Love Rival IQ!"

5/5

What do you like best about Rival IQ?

There are many things to like about the platform, but for starters, the straightforward UX is so helpful. I teach it in my class and my team, and both can pick up the software fast and efficiently. The second is how useful it is in looking for inspiration and trends in our industry. Often I wonder if we dropped the ball on some content or opportunities to create new content unknown. With Rival IQ I can gather all that and determine if it was successful via their comparative analytics. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

It used to be that it could not track TikTok, but that has now changed (thanks Rival IQ!), so do not have much negative to say. I think the power of the platform is the effective cost and simplicity of the platform. I like how it focuses on what it does best and does not overcomplicate the process. I was a little upset that the platform does not use SEO tools as much (it used to), but we did not use them as often as the social side anyway. Review collected by and hosted on G2.com.

Recommendations to others considering Rival IQ:

It is extremely helpful, and they have been very flexible as I teach it in my University class! I think make sure to dig deeper in the trends as that unlocks the true power of the platform. Segment the data in excel to get greater results. Review collected by and hosted on G2.com.

What problems is Rival IQ solving and how is that benefiting you?

The main problem I have solved is coming up with new ideas. With Roval IQ I can do a scan to see what has been done in our industry and what worked. From there, we determine trends for types of content that can also better direct our content strategy and ensure anything we do create is original. Review collected by and hosted on G2.com.

Response from Blair Feehan of Rival IQ

edit

Thanks so much for the rave, Jason! We're stoked on TikTok too, and we love being able to add features that really make a difference for our customers.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

6/22/2022

"RivalIQ is Invaluable for Analytics-Based Marketing"

5/5

What do you like best about Rival IQ?

Tracking the competitive landscape in real-time

Monitoring top performing posts

Ease of editing the landscape Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

Nothing comes to mind! TikTok analytics can be a bit buggy, but for the most part RivalIQ works flawlessly. Review collected by and hosted on G2.com.

Barika P.

Co-Founder/CMO

Small-Business (50 or fewer emp.)

10/19/2021

"Easy To Use Content Analytics & Competitor Benchmarking Tool"

5/5

What do you like best about Rival IQ?

Rival IQ is such a great find because not only can I monitor content performance for brands I work with but I can also look at my brand vs. competitors. The tool, out of the box, provides insights around performance, areas to improve upon, and sends alerts on breakout posts from competitors. It also tells you if a post was likely "boosted" which is also insightful in today's pay-to-play environment. Probably the most helpful thing is that it also tracks TikTok data along with all the other data sources. It makes my job easier because I can get my information from one source, rather than cobbling it together from multiple data sources. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

I really wish it had a larger social listening component as well as IG Stories/Reels data included. Review collected by and hosted on G2.com.

Response from Blair Feehan of Rival IQ

edit

Thank you so much for your kind words, Barika! We're excited that you love Rival IQ for competitive analysis, and especially our new TikTok analytics.

I wanted to make sure you knew we have lots of Instagram Stories metrics available in our app, so I've attached a quick overview here. Your Customer Success Manager Jacob will get in touch next week to answer any questions you might have.

I totally hear you on wanting Reels analytics. Believe me, we'll be working to incorporate Reels metrics the second Instagram starts including them in their API!

See how Rival IQ improved

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

3/18/2022

"Great social media insights"

5/5

What do you like best about Rival IQ?

The ease of use.

The dashboard and reporting and the many features allow us to both track our metrics and understand what our competitors are doing. A great tool which I definitely recommend! Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

You have to pay to add more competitors to your reporting. It comes with a base but can easily become quite expensive. Same with the users. I wish the different packages came with a bit more. Review collected by and hosted on G2.com.

Hanna P.

Digital Experience Director

Small-Business (50 or fewer emp.)

1/9/2022

"Good tool, opportunity to advance"

4/5

What do you like best about Rival IQ?

The tool gives us a good view of the competitive landscape and cuts down on manual research time. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

The data available has been pretty stagnant over the last couple years, feel like there's opportunity specifically on the paid social side. Review collected by and hosted on G2.com.

Joanna S.

Director of Community + Content

Small-Business (50 or fewer emp.)

8/4/2020

"Good business social comparison program"

4.5/5

What do you like best about Rival IQ?

My job is mostly b2b, but is trying to expand as b2c. Rival IQ allows us to compare social media trends between not only our top b2b competitors but b2c as well. It allows us to gauge the temperature of what our competitors are posting and use that as things to remember when we figure out our social media calendar. Review collected by and hosted on G2.com.

What do you dislike about Rival IQ?

There isn't much I dislike about the program. For the version we have, there is a cap to how many businesses we can add and compare, but for us, we just put our biggest competitors on there. Review collected by and hosted on G2.com.

Recommendations to others considering Rival IQ:

Connect as many social media sites to it as possible that way to can utilize the tool fully. Being able to compare across the social media channels is nice as well, especially because some businesses use certain channels more than others. Also, whether you are a b2b or a b2c business, consider utilizing both options and doing different comparison settings, for my job the ability to do both is great as we try and shift to being b2c. Review collected by and hosted on G2.com.

What problems is Rival IQ solving and how is that benefiting you?

It essentially made my job easier. Before, I was hand searching each of our largest competitors and tracking trends on what was being posted. Now with Rival IQ I was able to have all of that in one space. It saves me a lot of time and allows me to be more efficient in what I do. Only issue is that you can't use it it for all social platforms (LinkedIn is not on there). Review collected by and hosted on G2.com.