Compare Brandwatch Consumer Intelligence and GWI 
Featured Products
At a Glance
Market Segments
Mid-Market (35.0% of reviews)
Mid-Market (45.2% of reviews)
Entry-Level Pricing
No pricing available
Free 1 Users Per Month
Brandwatch Consumer Intelligence
Star Rating
(722)4.4 out of 5
Market Segments
Mid-Market (35.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceGWI
Star Rating
(186)4.4 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Users Per Month
Browse all 3 pricing plansBrandwatch Consumer Intelligence vs GWI
When assessing the two solutions, reviewers found them equally easy to use. However, GWI is easier to set up and administer. Reviewers also preferred doing business with GWI overall.
- Reviewers felt that Brandwatch Consumer Intelligence meets the needs of their business better than GWI.
- When comparing quality of ongoing product support, reviewers felt that GWI is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Brandwatch Consumer Intelligence over GWI.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableGWI
FREE
Free
1 Users Per Month
Grab quick insights on the fly, nice and easy
- Get instant insights with our AI assistant, GWI Spark
- Enjoy up to 20 prompts per month
- Dive deeper in just one click
Free Trial
Brandwatch Consumer Intelligence
No trial information availableGWI
Free Trial is available
Ratings
Meets Requirements
8.4
587
8.1
162
Ease of Use
8.2
591
8.2
163
Ease of Setup
8.0
390
8.8
135
Ease of Admin
8.3
341
8.7
69
Quality of Support
8.6
555
9.1
151
Has the product been a good partner in doing business?
8.8
339
9.1
71
Product Direction (% positive)
9.1
561
9.0
159
Features by Category
Social Analytics
8.4(won by default)
248
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
242
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
155
Not enough data
7.2(won by default)
170
Not enough data
Reports & Dashboards
8.1(won by default)
249
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
229
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
134
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
124
Not enough data
8.9
137
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Audiences
8.3
113
8.7
154
7.7
100
Feature Not Available
6.8
82
7.9
149
7.7
96
7.9
149
Data Analysis
7.8
90
7.0
146
8.9
117
7.3
149
8.7
112
7.3
147
8.7
113
7.7
149
Administration
7.2
73
6.0
134
7.0
69
Feature Not Available
8.3
99
7.4
143
Agentic AI - Audience Intelligence Platforms
6.9
9
5.8
11
7.5
10
4.7
10
7.3
10
5.2
10
7.3
10
5.8
10
Monitoring & Listening
8.5
385
Not enough data
7.5
360
Not enough data
8.7
216
Not enough data
8.7
211
Not enough data
8.5
214
Not enough data
8.3
204
Not enough data
Agentic AI - Social Media Listening Tools
6.3
52
Not enough data
6.2
53
Not enough data
5.8
52
Not enough data
6.0
52
Not enough data
6.1
52
Not enough data
Data Management & Analysis
7.1
390
Not enough data
8.2
377
Not enough data
8.0
183
Not enough data
8.2
199
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
102
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
73
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and GWI are categorized as Audience Intelligence Platforms
Unique Categories
Brandwatch Consumer Intelligence is categorized as Marketing Account Intelligence, Media Monitoring, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
GWI is categorized as Consumer Insights Platforms
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GWI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Public Relations and Communications
8.6%
Market Research
7.1%
Information Technology and Services
5.5%
Consulting
3.0%
Other
46.3%
Marketing and Advertising
53.6%
Market Research
5.4%
Entertainment
4.2%
Sports
3.6%
Online Media
3.6%
Other
29.8%
Alternatives
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
JW
Hi, here's a quick description of each, which might help clear things up:
A query is a search for something - be it a brand name (Nokia), a competitor...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ES
Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive.
http://thevloggingtech.com/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
What is GWI used for?
1 Comment
LB
What GWI claims is to provide "the world’s most complete view of real people" through their database (GWI Core annual sample: 960K across 54 markets, 50K+...Read more
GWI has no more discussions with answers
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