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At a Glance
Market Segments
Enterprise (35.4% of reviews)
Mid-Market (44.8% of reviews)
Entry-Level Pricing
No pricing available
Free 1 Users Per Month
Brandwatch Consumer Intelligence
Star Rating
(705)4.4 out of 5
Market Segments
Enterprise (35.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceGWI
Star Rating
(165)4.4 out of 5
Market Segments
Mid-Market (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Users Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandwatch Consumer Intelligence excels in its Dashboards feature, scoring 8.9, which allows for highly customizable and visually appealing data presentations. In contrast, GWI's score of 7.4 indicates that its dashboard capabilities may not be as robust, leading to less effective data visualization.
- Reviewers mention that Brandwatch's Quality of Support is notably high at 8.6, with many users appreciating the responsiveness and helpfulness of the support team. GWI, while still strong at 9.2, has received feedback indicating that their support can sometimes be less accessible during peak times.
- Users on G2 highlight that GWI shines in Ease of Setup with a score of 8.8, making it a preferred choice for teams looking for a quick implementation. Brandwatch, with a score of 8.0, has been noted to require a bit more time for initial setup, which could be a consideration for smaller teams.
- Reviewers say that Brandwatch Consumer Intelligence offers superior Advanced Filtering capabilities, scoring 8.7, which allows users to drill down into data with precision. GWI's score of 7.8 suggests that while it has filtering options, they may not be as comprehensive or user-friendly.
- Users report that GWI's Buyer Personas feature, scoring 7.9, is particularly effective for marketers looking to tailor their strategies. In comparison, Brandwatch's score of 6.8 indicates that its buyer persona capabilities may not be as detailed or intuitive, which could impact targeted marketing efforts.
- G2 users mention that Brandwatch's Cross-system Integration capabilities, with a score of 7.5, allow for seamless connectivity with other tools, enhancing workflow efficiency. GWI's lower score of 4.7 suggests that users may face challenges when trying to integrate it with other systems, potentially hindering overall productivity.
Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableGWI
FREE
Free
1 Users Per Month
Grab quick insights on the fly, nice and easy
- Get instant insights with our AI assistant, GWI Spark
- Enjoy up to 20 prompts per month
- Dive deeper in just one click
Free Trial
Brandwatch Consumer Intelligence
No trial information availableGWI
Free Trial is available
Ratings
Meets Requirements
8.4
575
8.2
156
Ease of Use
8.2
578
8.2
157
Ease of Setup
8.0
378
8.8
129
Ease of Admin
8.3
336
8.8
68
Quality of Support
8.6
542
9.2
146
Has the product been a good partner in doing business?
8.8
335
9.1
70
Product Direction (% positive)
9.1
548
9.0
155
Features by Category
Social Analytics
8.4(won by default)
246
Not enough data
7.6(won by default)
234
Not enough data
7.7(won by default)
241
Not enough data
6.7(won by default)
159
Not enough data
6.8(won by default)
175
Not enough data
8.1(won by default)
154
Not enough data
7.2(won by default)
168
Not enough data
Reports & Dashboards
8.1(won by default)
248
Not enough data
8.0(won by default)
250
Not enough data
8.2(won by default)
228
Not enough data
7.1(won by default)
114
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.2(won by default)
23
Not enough data
6.3(won by default)
23
Not enough data
6.4(won by default)
23
Not enough data
Media Channels
6.8
107
Not enough data
6.5
105
Not enough data
8.5
133
Not enough data
Geographic Coverage
7.7
119
Not enough data
8.1
124
Not enough data
8.1
117
Not enough data
Reporting
8.6
135
Not enough data
8.4
128
Not enough data
7.9
123
Not enough data
8.9
135
Not enough data
Agentic AI - Media Monitoring
6.3
23
Not enough data
6.2
23
Not enough data
6.0
23
Not enough data
6.0
23
Not enough data
5.8
22
Not enough data
Generative AI
7.1
54
Not enough data
7.4
56
Not enough data
Audiences
8.3
113
8.7
149
7.7
100
Feature Not Available
6.8
82
7.9
146
7.7
96
7.9
146
Data Analysis
7.8
90
7.0
146
8.9
116
7.4
146
8.7
112
7.3
146
8.7
112
7.8
147
Administration
7.2
73
6.0
134
7.0
69
Feature Not Available
8.3
99
7.4
141
Agentic AI - Audience Intelligence Platforms
6.9
9
5.8
11
7.5
10
4.7
10
7.3
10
5.2
10
7.3
10
5.8
10
Monitoring & Listening
8.5
381
Not enough data
7.5
359
Not enough data
8.6
209
Not enough data
8.7
208
Not enough data
8.5
211
Not enough data
8.3
201
Not enough data
Agentic AI - Social Media Listening Tools
6.3
51
Not enough data
6.0
50
Not enough data
5.8
51
Not enough data
5.9
51
Not enough data
6.0
51
Not enough data
Data Management & Analysis
7.1
384
Not enough data
8.2
374
Not enough data
8.0
181
Not enough data
8.2
197
Not enough data
Brand Signals
8.1
90
Not enough data
7.1
91
Not enough data
8.3
91
Not enough data
Brand Analytics
8.3
101
Not enough data
8.2
98
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Lead Intelligence
8.7
82
Not enough data
8.2
74
Not enough data
8.0
71
Not enough data
Lead Management
8.4
72
Not enough data
7.6
62
Not enough data
7.8
63
Not enough data
Marketing Campaigns
7.6
64
Not enough data
7.0
53
Not enough data
7.5
60
Not enough data
7.6
58
Not enough data
8.4
67
Not enough data
Data Availability - Marketing Account Intelligence
8.9
11
Not enough data
Data Accuracy - Marketing Account Intelligence
9.2
11
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and GWI are categorized as Audience Intelligence Platforms
Unique Categories
Brandwatch Consumer Intelligence is categorized as Marketing Account Intelligence, Media Monitoring, Social Media Analytics, Social Media Listening Tools, and Brand Intelligence
GWI has no unique categories
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GWI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.3%
Public Relations and Communications
8.4%
Market Research
7.2%
Information Technology and Services
5.5%
Consulting
2.8%
Other
46.7%
Marketing and Advertising
53.1%
Market Research
4.9%
Entertainment
4.3%
Sports
3.7%
Online Media
3.7%
Other
30.2%
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 Comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 Comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 Comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
GWI has no discussions with answers
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