1. [Home](https://www.g2.com/) 2. ... 3. [Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms) 4. [GWI Discussions](https://www.g2.com/products/gwi/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_05088c28696d1011ed851d357df8ecbe/gwi.png "Product Avatar Image") ![Reward for good GWI reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/37303/medal.svg "Reward for good GWI reviews") ](/products/gwi/reviews) [ GWI ](/products/gwi/reviews) (194)4.4/5 GWI is a global human insights platform used by brands and agencies to make confident, defensible decisions. Powered by 35+ billion consumer data points and 2M+ annual surveys, it replaces guesswork with evidence, so strategies stand up to scrutiny, not just opinion. With 15+ years of insight expertise, GWI helps marketing, research, and sales teams turn consumer and audience insights into action. Teams can understand audiences, compare markets, and validate strategy - with accurate, representative data spanning 50+ markets. By providing consistent audience insights across key consumer categories including, gaming, sport and finance, GWI enables teams to become true audience experts and spot emerging industry trends early. That’s made practical through our platform features like Charts and Dashboards that make complex consumer research easy to explore and explain. While, Agent Spark, GWI’s AI-powered insights analyst, turns trusted consumer insights into instant, explainable answers. Built on real, verified data - not scraped or synthetic sources - GWI supports both ongoing insight needs and business questions. Trusted by leading global brands and agencies, it delivers insights you can defend, share, and stand behind. Show More * * * ### 57.0 Nps Score Already have GWI? ### All GWI Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is GWI used for? ](/discussions/what-is-gwi-used-for) What is GWI used for? [ Audience Intelligence Platforms ](https://www.g2.com/tags/audience-intelligence-platforms) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.&title=GWI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=GWI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=GWI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%0aAsk+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=GWI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%0aAsk+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What does Globalwebindex do? ](/discussions/what-does-globalwebindex-do) What does Globalwebindex do? [ Audience Intelligence Platforms ](https://www.g2.com/tags/audience-intelligence-platforms) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.&title=GWI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=GWI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=GWI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%0aAsk+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=GWI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%0aAsk+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # How does GWI work? ](/discussions/how-does-gwi-work) How does GWI work? [ Audience Intelligence Platforms ](https://www.g2.com/tags/audience-intelligence-platforms) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.&title=GWI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=GWI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=GWI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%0aAsk+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=GWI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%0aAsk+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What is GlobalWebIndex used for? ](/discussions/what-is-globalwebindex-used-for) What is GlobalWebIndex used for? [ Audience Intelligence Platforms ](https://www.g2.com/tags/audience-intelligence-platforms) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.&title=GWI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=GWI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=GWI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%0aAsk+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=GWI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%0aAsk+GWI+questions+and+get+answers+from+expert+users+in+our+GWI+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/gwi/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/b5f5d2217c828edb17a32c0f4d07e550/gwi.svg "Product Avatar Image") ### Have you used GWI before? Answer a few questions to help the GWI community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgwi%2Fdiscuss%3Fsmall_ask%3Dgwi) No ## Top Contributors in GWI 1 ![Luca B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luca B.") LB Loading... ### [Luca B.](https://www.g2.com/users/95eaa633-6563-4664-bca6-0d505838bcf3 "Luca B.") Co-Founder 1 pt