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At a Glance
Market Segments
Mid-Market (53.9% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Free Trial
$120 Per month
Blueshift
Star Rating
(283)4.4 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 4 pricing plansTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Blueshift excels in Email Marketing, particularly in Automated Email Responses with a score of 8.8, while Segment's capabilities in this area are less emphasized, leading to a perception that Blueshift offers a more robust solution for email automation.
- Reviewers mention that Blueshift's Data Enrichment feature scores 8.9, indicating a strong ability to enhance customer data, whereas Segment's score of 8.6 suggests it may not provide the same level of depth in data enhancement, making Blueshift a preferred choice for users focused on data quality.
- G2 users highlight that Blueshift's Quality of Support is rated at 9.0, which is notably higher than Segment's 8.6, suggesting that users may find more responsive and helpful support when using Blueshift, enhancing their overall experience.
- Users on G2 report that Blueshift's Segmentation feature shines with a score of 9.1, allowing for more precise targeting in marketing campaigns, while Segment's score of 8.1 indicates it may not offer the same level of granularity, which could impact campaign effectiveness.
- Reviewers mention that Blueshift's Workflow Management scores 8.7, providing users with a more streamlined process for managing marketing tasks, whereas Segment's lower score in this area suggests potential challenges in workflow efficiency.
- Users say that Blueshift's Data Mapping - automated feature scores 8.7, indicating a strong capability in automating data processes, while Segment's performance in this area is less highlighted, which may lead to more manual work for users relying on Segment.
Pricing
Entry-Level Pricing
Blueshift
Customer Engagement Platform
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Unified Customer Profiles: A single place for all your customer data.
- Predictive Intelligence: AI-driven recommendations and targeting.
- Omnichannel Journeys: Coordinated campaigns across any channel.
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Blueshift
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.7
235
8.9
426
Ease of Use
8.0
240
8.7
428
Ease of Setup
7.7
123
8.5
244
Ease of Admin
8.3
111
8.9
237
Quality of Support
9.1
232
8.6
367
Has the product been a good partner in doing business?
9.2
113
8.8
225
Product Direction (% positive)
9.1
228
8.3
386
Features by Category
Email Marketing
8.8
180
|
Verified
Not enough data
9.0
179
|
Verified
Not enough data
8.3
170
|
Verified
Not enough data
8.8
158
|
Verified
Not enough data
Online Marketing
7.7
79
Not enough data
8.4
137
|
Verified
Not enough data
8.3
153
|
Verified
Not enough data
8.6
138
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.4
109
|
Verified
Not enough data
8.3
118
|
Verified
Not enough data
9.1
160
|
Verified
Not enough data
8.3
93
Not enough data
8.6
99
|
Verified
Not enough data
8.5
121
|
Verified
Not enough data
8.4
98
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
Campaign Management
8.6
107
|
Verified
Not enough data
8.0
71
Not enough data
7.7
78
|
Verified
Not enough data
7.3
64
Not enough data
Social
Feature Not Available
Not enough data
7.3
48
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
Reporting & Analytics
8.2
166
|
Verified
Not enough data
8.1
106
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.6
101
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.4
102
|
Verified
Not enough data
8.2
92
|
Verified
Not enough data
8.7
106
|
Verified
Not enough data
8.3
60
Not enough data
8.6
92
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.0
64
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.3
103
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
7.9
80
|
Verified
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.6
55
|
Verified
8.5
142
|
Verified
8.8
55
|
Verified
8.7
146
|
Verified
Feature Not Available
Feature Not Available
8.7
57
|
Verified
8.6
138
|
Verified
Intelligence
8.4
68
|
Verified
8.0
122
|
Verified
8.4
62
|
Verified
6.9
85
|
Verified
8.7
69
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Blueshift and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Blueshift is categorized as Personalization Engines, E-Commerce Personalization, Personalization, Customer Journey Analytics, and Marketing Automation
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.7%
Marketing and Advertising
8.9%
E-Learning
7.7%
Internet
6.6%
Retail
6.3%
Other
56.8%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
Is there any way to save blocks created in the email editor to reuse them?
2 Comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 Comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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