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Compare BlueConic and Optimizely Web Experimentation 
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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
BlueConic
Star Rating
(15)4.4 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BlueConicOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, highlighting its robust capabilities for running experiments and optimizing user experiences. In contrast, BlueConic, while offering solid features, does not match this level of performance in A/B Testing.
- Reviewers mention that Optimizely's Ease of Setup is rated at 8.1, making it user-friendly for new users, whereas BlueConic's Ease of Setup is notably lower at 6.7, indicating potential challenges for users during initial implementation.
- G2 users highlight that Optimizely Web Experimentation provides superior Visitor Behavior Monitoring with a score of 8.4, allowing for detailed insights into user interactions. BlueConic, while offering visitor insights, does not provide the same depth of monitoring capabilities.
- Reviewers say that Optimizely shines in its Customization features, scoring 8.8, which allows users to tailor their experiences extensively. BlueConic, although customizable, received a lower score in this area, suggesting it may not offer the same level of flexibility.
- Users on G2 report that Optimizely's Reporting and Analytics features are rated at 8.2, providing comprehensive insights into campaign performance. In comparison, BlueConic's reporting capabilities, while functional, do not deliver the same level of detail and user satisfaction.
- Reviewers mention that Optimizely's Product Direction is rated at 7.7, indicating a positive outlook for future developments, while BlueConic impressively scores a perfect 10.0, suggesting that users feel very confident about its ongoing improvements and feature enhancements.
Pricing
Entry-Level Pricing
BlueConic
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
BlueConic
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.1
12
8.4
296
Ease of Use
8.1
12
8.1
309
Ease of Setup
6.7
9
8.0
155
Ease of Admin
7.6
9
8.2
124
Quality of Support
7.8
12
8.0
252
Has the product been a good partner in doing business?
8.1
9
7.9
119
Product Direction (% positive)
10.0
12
7.8
271
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.1
9
9.3
5
8.5
9
8.0
5
7.5
8
Not enough data
7.4
9
7.2
6
Intelligence
6.9
9
Not enough data
7.9
8
Not enough data
7.5
8
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BlueConic and Optimizely Web Experimentation are categorized as Customer Data Platform (CDP)
Unique Categories
BlueConic is categorized as Lead Capture
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, Configuration Management, and Personalization
Reviews
Reviewers' Company Size
BlueConic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.3%
Online Media
14.3%
Entertainment
14.3%
Consulting
7.1%
Publishing
7.1%
Other
42.9%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
BlueConic has no discussions with answers
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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