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Compare Adobe Marketo Measure (formerly Bizible) and GoodData 
Featured Products
At a Glance
Market Segments
Mid-Market (73.2% of reviews)
Mid-Market (43.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Adobe Marketo Measure (formerly Bizible)
Star Rating
(147)4.7 out of 5
Market Segments
Mid-Market (73.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Marketo Measure (formerly Bizible)GoodData
Star Rating
(561)4.2 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansAdobe Marketo Measure (formerly Bizible) vs GoodData
When assessing the two solutions, reviewers found GoodData easier to use and set up. However, Adobe Marketo Measure (formerly Bizible) is easier to administer. Reviewers also preferred doing business with Adobe Marketo Measure (formerly Bizible) overall.
- Reviewers felt that Adobe Marketo Measure (formerly Bizible) meets the needs of their business better than GoodData.
- When comparing quality of ongoing product support, reviewers felt that Adobe Marketo Measure (formerly Bizible) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Marketo Measure (formerly Bizible) over GoodData.
Pricing
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableGoodData
Internal Analytics Professional
Contact Us
Per-user Pricing
- Platform Fee + number of users
- Unlimited users & data
- Annual Billing
Free Trial
Adobe Marketo Measure (formerly Bizible)
No trial information availableGoodData
No trial information availableRatings
Meets Requirements
8.8
136
8.3
455
Ease of Use
8.2
136
8.3
414
Ease of Setup
7.6
91
7.9
354
Ease of Admin
8.3
90
7.4
260
Quality of Support
9.6
135
8.8
363
Has the product been a good partner in doing business?
9.4
92
8.4
237
Product Direction (% positive)
9.7
133
7.5
449
Features by Category
Reports
Not enough data
8.6
283
|
Verified
Not enough data
8.3
268
|
Verified
Not enough data
8.6
284
|
Verified
Not enough data
8.3
259
|
Verified
Not enough data
8.6
285
|
Verified
Self Service
Not enough data
8.2
276
|
Verified
Not enough data
8.7
278
|
Verified
Not enough data
8.3
267
|
Verified
Not enough data
7.8
254
Not enough data
7.9
255
|
Verified
Not enough data
7.7
234
Advanced Analytics
Not enough data
7.6
238
|
Verified
Not enough data
8.5
278
|
Verified
Not enough data
8.0
240
|
Verified
Building Reports
Not enough data
7.6
194
|
Verified
Not enough data
7.6
190
|
Verified
Not enough data
7.9
180
|
Verified
Not enough data
7.9
162
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
283
|
Verified
Not enough data
8.3
268
|
Verified
Not enough data
8.6
284
|
Verified
Not enough data
8.3
259
|
Verified
Not enough data
8.6
285
|
Verified
Data Preparation
Not enough data
8.2
187
|
Verified
Not enough data
8.1
180
|
Verified
Data Modeling and Blending
Not enough data
8.0
216
|
Verified
Not enough data
8.4
232
|
Verified
Not enough data
8.0
197
|
Verified
Generative AI
Not enough data
7.4
106
Not enough data
7.6
102
Agentic AI - Analytics Platforms
Not enough data
8.4
15
Not enough data
8.8
15
Not enough data
8.7
15
Not enough data
8.2
15
Not enough data
8.6
15
Not enough data
9.0
15
Not enough data
8.6
15
Self Service
Not enough data
8.2
276
|
Verified
Not enough data
8.7
278
|
Verified
Not enough data
8.3
267
|
Verified
Not enough data
7.8
254
Not enough data
7.9
255
|
Verified
Not enough data
7.7
234
Deployment & Integration - Analytics Platforms
Not enough data
9.0
15
Not enough data
8.3
15
Not enough data
8.6
15
Not enough data
8.9
15
Advanced Analytics
Not enough data
7.6
238
|
Verified
Not enough data
8.5
278
|
Verified
Not enough data
8.0
240
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
9.0
15
Not enough data
8.4
15
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.3
15
Not enough data
8.6
15
Not enough data
8.7
15
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.9
15
Not enough data
8.6
15
Not enough data
9.3
15
Not enough data
8.7
15
Personalized Intelligence - Analytics Platforms
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.4
15
Building Reports
Not enough data
7.6
194
|
Verified
Not enough data
7.6
190
|
Verified
Not enough data
7.9
180
|
Verified
Not enough data
7.9
162
|
Verified
Reports
Not enough data
8.6
283
|
Verified
Not enough data
8.3
268
|
Verified
Not enough data
8.6
284
|
Verified
Not enough data
8.3
259
|
Verified
Not enough data
8.6
285
|
Verified
Self Service
Not enough data
8.2
276
|
Verified
Not enough data
8.7
278
|
Verified
Not enough data
8.3
267
|
Verified
Not enough data
7.8
254
Not enough data
7.9
255
|
Verified
Not enough data
7.7
234
Building Reports
Not enough data
7.6
194
|
Verified
Not enough data
7.6
190
|
Verified
Not enough data
7.9
180
|
Verified
Not enough data
7.9
162
|
Verified
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
14
Not enough data
8.8
18
Not enough data
9.3
15
Not enough data
Lead Management
9.4
11
Not enough data
8.8
10
Not enough data
8.9
14
Not enough data
Marketing Campaigns
9.6
19
Not enough data
8.9
12
Not enough data
8.8
18
Not enough data
8.8
13
Not enough data
9.2
15
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
52
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
8.9
11
Not enough data
8.5
48
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
56
|
Verified
Not enough data
8.3
58
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
9.5
55
|
Verified
Not enough data
8.3
7
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Measure (formerly Bizible) and GoodData share no categories
Unique Categories
Adobe Marketo Measure (formerly Bizible) is categorized as Account-Based Analytics, Marketing Analytics, Attribution, Marketing Resource Management, and Lead-to-Account Matching and Routing
GoodData is categorized as Analytics Platforms, Semantic Layer Tools, Embedded Business Intelligence, and Predictive Analytics
Reviews
Reviewers' Company Size
Adobe Marketo Measure (formerly Bizible)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GoodData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.6%
Internet
14.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.0%
Computer Networking
2.8%
Other
21.8%
Computer Software
17.7%
Consumer Services
14.9%
Information Technology and Services
14.7%
Retail
5.5%
Marketing and Advertising
4.3%
Other
42.9%
Alternatives
Discussions
Adobe Marketo Measure (formerly Bizible) has no discussions with answers
Is there any way to send .csv or Excel files to people on an automated basis?
2 Comments
JK
I don’t believe this functionality exists in GoodData. You can send the PDF reports generated or you could look at sending the reports directly from your...Read more
send e-mails for users
2 Comments
JK
I believe you can use the API to grab the emails for registered users and then pass them to an email application. Some of this will depend on how you have...Read more
How to store historic data?
1 Comment
Official Response from GoodData
Hi Niketha,
What attributes store historical data is defined by your data admin in the Logical Data Model of your application (see more here:...Read more
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