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Compare Batch and Customer.io 
Featured Products
At a Glance
Market Segments
Enterprise (45.0% of reviews)
Small-Business (59.3% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Batch
Star Rating
(41)4.6 out of 5
Market Segments
Enterprise (45.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BatchCustomer.io
Star Rating
(707)4.4 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in personalization features, with users praising its real-time behavioral segmentation that allows for dynamic audience grouping, enhancing customer engagement and marketing automation.
- Users say that Batch stands out for its ease of use, with many highlighting its intuitive interface and quick implementation process, making it a reliable tool for marketing teams looking to streamline their communication strategies.
- According to verified reviews, Customer.io has a more extensive user base, particularly among small businesses, which may indicate a stronger fit for companies seeking tailored marketing solutions, while Batch is favored by larger enterprises.
- Reviewers mention that Batch's automation builder is a significant asset, allowing users to create effective marketing strategies through app and web push notifications and email, which many find enhances their overall marketing efforts.
- Users highlight that while Customer.io offers a smooth interface and ease of understanding, some find its initial setup to be less straightforward compared to Batch, which is noted for its user-friendly onboarding experience.
- G2 reviewers indicate that Batch receives high marks for its quality of support, with users appreciating the responsive assistance that helps them navigate the platform effectively, whereas Customer.io's support is seen as good but not as highly rated.
Pricing
Entry-Level Pricing
Batch
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Batch
No trial information availableCustomer.io
Free Trial is available
Ratings
Meets Requirements
8.6
38
8.7
601
Ease of Use
9.5
37
8.3
614
Ease of Setup
8.7
29
7.9
414
Ease of Admin
8.8
12
8.6
277
Quality of Support
9.5
37
8.7
536
Has the product been a good partner in doing business?
9.4
12
9.0
275
Product Direction (% positive)
10.0
38
9.2
589
Features by Category
Email Marketing
Not enough data
8.8
416
|
Verified
Not enough data
8.8
397
|
Verified
Not enough data
8.4
389
|
Verified
Not enough data
8.3
370
|
Verified
Online Marketing
Not enough data
6.3
330
Not enough data
8.0
355
|
Verified
Not enough data
8.3
380
|
Verified
Not enough data
7.9
359
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
7.4
333
|
Verified
Not enough data
7.6
332
Not enough data
8.6
376
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Campaign Management
Not enough data
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Platform
Not enough data
8.2
367
|
Verified
Not enough data
8.5
363
|
Verified
Not enough data
8.5
359
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Integration
Not enough data
8.3
373
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
7.6
336
|
Verified
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Campaigns
8.8
26
8.6
115
8.9
26
8.7
112
8.5
26
8.2
107
8.6
26
8.8
120
9.5
26
8.8
114
Analytics
8.3
25
8.3
115
7.9
24
7.6
105
Optimization
8.3
21
8.5
112
9.1
23
8.9
114
8.3
23
8.0
110
8.2
20
8.4
112
Agentic AI - Push Notification
Not enough data
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
SMS Platform
Not enough data
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Analysis
8.2
18
Feature Not Available
8.2
19
8.0
69
6.9
18
6.2
56
7.9
18
Feature Not Available
Campaigns
8.3
16
7.3
57
9.5
19
8.0
63
8.0
14
7.4
62
8.2
13
Feature Not Available
8.6
15
9.3
69
8.5
17
9.2
71
Engagement
7.8
12
6.9
54
Platform
8.3
16
8.0
62
8.2
13
Feature Not Available
8.9
14
7.6
60
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Categories
Categories
Shared Categories
Batch and Customer.io are categorized as Mobile Marketing, Push Notification, Personalization, SMS Marketing, and Marketing Automation
Unique Categories
Batch is categorized as Email Template Builder and Personalization Engines
Customer.io is categorized as Transactional Email and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Batch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Leisure, Travel & Tourism
12.5%
Broadcast Media
10.0%
Retail
7.5%
Marketing and Advertising
7.5%
Online Media
5.0%
Other
57.5%
Computer Software
14.8%
Financial Services
13.3%
Information Technology and Services
9.3%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
4.9%
Other
49.8%
Discussions
Batch has no discussions with answers
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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