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Compare B2Metric and Insider One 
Featured Products
At a Glance
Market Segments
Small-Business (52.3% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Starting at $99.00 Per Month
No pricing available
B2Metric
Star Rating
(44)4.8 out of 5
Market Segments
Small-Business (52.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 3 pricing plansInsider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to B2Metric. Users appreciate the platform's robust features, such as the ability to create tailored customer journeys, which enhances engagement and conversion rates.
- Users say that Insider One's implementation process is notably quick and efficient, with many highlighting the intuitive onboarding wizard and the responsive support from account managers. In contrast, B2Metric, while offering powerful insights, has fewer recent reviews, which may indicate less user engagement or satisfaction.
- Reviewers mention that Insider One provides exceptional support, with users praising the ongoing guidance and recommendations from their account managers. This level of support seems to foster a strong partnership, whereas B2Metric, despite its high ratings for features, may not offer the same depth of customer service.
- According to verified reviews, both platforms receive high marks for ease of use, but B2Metric edges out slightly in this area. Users find B2Metric's interface straightforward, making customer tracking and data analytics simpler, which is a significant advantage for small businesses.
- Users highlight that Insider One's advanced capabilities, such as dynamic segmentation and journey optimization, allow for more personalized marketing strategies. This is particularly beneficial for mid-market companies looking to enhance their customer engagement, while B2Metric's strengths lie in its AI-driven analytics that automate complex processes.
- Reviewers note that while both products have strong features, Insider One's extensive user base and higher total number of reviews suggest a more established presence in the market. This could provide potential buyers with greater confidence in choosing Insider One for their customer data platform needs.
Pricing
Entry-Level Pricing
B2Metric
Starter
Starting at $99.00
Per Month
Perfectly suits startups who want to accelerate customer journey and product analytics with power of AI.
- Up to 50K Montly Tracked User
- All core reports for user journey analysisAll core reports for user journey analysis
- User and Event Metrics
Insider One
No pricing availableFree Trial
B2Metric
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
9.7
39
9.4
1,141
Ease of Use
9.8
42
9.4
1,153
Ease of Setup
9.8
32
9.0
611
Ease of Admin
9.8
7
9.1
311
Quality of Support
9.7
39
9.6
1,138
Has the product been a good partner in doing business?
10.0
7
9.5
312
Product Direction (% positive)
9.7
38
9.8
1,095
Features by Category
Email Marketing
Not enough data
9.6
512
Not enough data
9.6
491
Not enough data
9.6
494
Not enough data
9.6
435
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
531
Not enough data
9.6
546
Not enough data
9.5
535
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
505
Not enough data
9.5
503
Not enough data
9.6
550
Not enough data
Feature Not Available
Not enough data
9.5
482
Not enough data
9.5
447
Not enough data
9.5
486
Not enough data
9.6
470
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
441
Not enough data
9.4
452
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
532
Not enough data
9.4
527
Not enough data
9.4
521
Not enough data
9.4
518
Not enough data
9.2
421
Platform
Not enough data
9.5
528
Not enough data
9.5
278
Not enough data
9.6
507
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
Not enough data
9.4
499
Not enough data
9.4
498
Not enough data
9.4
460
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
10.0
5
9.5
583
|
Verified
10.0
5
9.5
571
|
Verified
10.0
5
9.6
378
10.0
5
9.5
600
|
Verified
Intelligence
10.0
5
9.4
606
|
Verified
10.0
5
9.5
576
|
Verified
10.0
5
9.6
567
|
Verified
Platform Basics
9.8
33
9.5
656
|
Verified
9.9
33
9.5
655
|
Verified
Platform Data
9.8
33
9.4
639
|
Verified
9.7
33
9.4
617
|
Verified
9.9
34
9.3
652
|
Verified
9.8
34
9.3
619
Platform Additional Functionality
9.8
33
9.5
623
|
Verified
9.7
33
9.5
618
|
Verified
9.8
33
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Integration - Machine Learning
10.0
13
Not enough data
Learning - Machine Learning
10.0
13
Not enough data
10.0
13
Not enough data
9.9
13
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Engagement
Not enough data
9.6
628
Platform
Not enough data
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
B2Metric and Insider One are categorized as Customer Data Platform (CDP) and Customer Journey Analytics
Unique Categories
B2Metric is categorized as Machine Learning
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
B2Metric
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.7%
Financial Services
13.6%
Telecommunications
9.1%
Information Technology and Services
9.1%
Automotive
6.8%
Other
38.6%
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
B2Metric has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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