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Compare Azure Bot Service and Drift 
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At a Glance
Market Segments
Enterprise (53.3% of reviews)
Mid-Market (51.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,500.00 Per Month
Azure Bot Service
Star Rating
(16)4.0 out of 5
Market Segments
Enterprise (53.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Azure Bot ServiceDrift
Star Rating
(1,254)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Drift excels in live chat functionality, with a rating of 9.1, making it a preferred choice for real-time customer engagement. In contrast, Azure Bot Service has a lower rating of 8.9 for its live chat capabilities, indicating that Drift may provide a more seamless experience for users seeking immediate interaction.
- Reviewers mention that Drift's ease of setup is rated at 8.5, which is significantly higher than Azure Bot Service's 7.3. This suggests that users find Drift more user-friendly when it comes to initial configuration, making it a better option for teams looking to get started quickly.
- G2 users highlight Drift's superior quality of support, rated at 8.8, compared to Azure Bot Service's 7.1. This difference indicates that Drift may offer more responsive and helpful customer service, which is crucial for businesses relying on timely assistance.
- Users on G2 note that Drift's lead qualification feature is rated at 8.2, while Azure Bot Service's rating is not specified. This suggests that Drift may have a more robust system for qualifying leads, which can enhance sales processes and improve conversion rates.
- Reviewers mention that Drift's customization interface is rated at 8.5, allowing for greater flexibility in tailoring the chatbot experience. In contrast, Azure Bot Service's customization options may not be as user-friendly, which could limit the ability to create a personalized user experience.
- Users say that Drift's proactive engagement features, rated at 8.6, are particularly effective in initiating conversations with potential customers, whereas Azure Bot Service's engagement capabilities may not be as strong, potentially leading to missed opportunities for interaction.
Pricing
Entry-Level Pricing
Azure Bot Service
No pricing availableDrift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Free Trial
Azure Bot Service
No trial information availableDrift
Free Trial is available
Ratings
Meets Requirements
8.6
11
8.7
1,017
Ease of Use
8.3
11
8.7
1,030
Ease of Setup
7.3
10
8.4
507
Ease of Admin
7.7
10
8.5
473
Quality of Support
7.1
11
8.8
938
Has the product been a good partner in doing business?
8.3
10
8.9
472
Product Direction (% positive)
7.4
9
8.9
995
Features by Category
Messenger
Not enough data
8.5
204
|
Verified
Not enough data
8.2
202
|
Verified
Not enough data
9.1
274
|
Verified
Not enough data
8.6
251
|
Verified
Channels
Not enough data
7.9
117
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
92
|
Verified
Not enough data
7.6
82
|
Verified
Not enough data
7.8
91
|
Verified
Customers
Not enough data
8.6
225
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
8.1
242
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
245
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.9
316
|
Verified
Not enough data
8.2
310
|
Verified
Not enough data
8.2
289
|
Verified
Not enough data
8.7
305
|
Verified
Organization
Not enough data
8.0
266
|
Verified
Not enough data
8.0
270
|
Verified
Not enough data
8.3
277
|
Verified
Performance Analysis
Not enough data
7.8
242
|
Verified
Not enough data
8.0
262
|
Verified
Sales Analysis
Not enough data
7.5
216
|
Verified
Not enough data
7.7
222
|
Verified
Generative AI
Not enough data
7.5
88
Not enough data
7.6
86
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
8.2
281
Not enough data
8.3
269
Not enough data
8.5
304
Not enough data
8.1
274
Not enough data
8.0
229
Platform
Not enough data
8.9
310
Not enough data
8.4
292
Not enough data
8.4
276
Not enough data
8.1
282
Not enough data
7.9
241
Not enough data
8.4
262
Not enough data
8.2
287
Generative AI
Not enough data
7.7
85
Not enough data
7.7
83
Conversational Platform
Not enough data
8.6
168
Not enough data
8.4
118
Not enough data
8.7
129
Not enough data
8.6
93
Support Automation
Not enough data
Feature Not Available
Not enough data
8.4
148
Not enough data
8.8
139
Not enough data
8.5
93
Generative AI
Not enough data
8.0
32
Not enough data
7.8
32
Integrations
Not enough data
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Branding & Customizatio
Not enough data
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Automatic Rules & Configurations
Not enough data
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Automation
Not enough data
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Artificial Intelligence
Not enough data
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Generative AI
Not enough data
7.7
31
Not enough data
7.9
30
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Communication
Not enough data
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Internal Use
Not enough data
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Generative AI
Not enough data
7.4
20
Self-Service Experience
Not enough data
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Self-Service Platform
Not enough data
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Azure Bot Service and Drift are categorized as Bot Platforms
Unique Categories
Azure Bot Service has no unique categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Conversational Marketing, Chatbots, Live Chat, Customer Self-Service, and Customer Service Automation
Reviews
Reviewers' Company Size
Azure Bot Service
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.3%
Information Technology and Services
20.0%
Retail
13.3%
Financial Services
13.3%
Non-Profit Organization Management
6.7%
Other
13.3%
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Discussions
Azure Bot Service has no discussions with answers
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
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