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Compare Apptimize and VWO Testing 
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At a Glance
Market Segments
Small-Business (41.2% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Request a Demo
Contact Us
Apptimize
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (41.2% of reviews)
Entry-Level Pricing
Request a Demo
Learn more about ApptimizeVWO Testing
Star Rating
(928)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in its A/B Testing capabilities, scoring a remarkable 9.0, which reviewers mention as a key feature for optimizing conversion rates effectively. In contrast, Apptimize also scores well at 9.3, but users note that its focus is more on mobile A/B testing, which may not cater to all web-based needs.
- Reviewers mention that VWO Testing's Ease of Setup is rated at 8.5, making it user-friendly for teams looking to implement testing quickly. Apptimize, however, has a lower score of 7.6, with users indicating that the setup process can be more complex, particularly for those unfamiliar with mobile app testing.
- G2 users highlight VWO Testing's Quality of Support with a score of 8.9, stating that the support team is responsive and helpful. In comparison, Apptimize has a slightly higher score of 9.1, with users praising their dedicated support for mobile app testing, which is crucial for businesses focusing on mobile optimization.
- Users on G2 report that VWO Testing's Customization features score an impressive 8.3, allowing for tailored testing experiences. Apptimize, while also offering customization, scores lower at 7.9, with reviewers mentioning that the options can be limited compared to VWO's extensive capabilities.
- Reviewers mention that VWO Testing's Reporting and Analytics features are robust, scoring 8.2, which helps teams make data-driven decisions. Apptimize, however, has a lower score of 7.9, with users indicating that its reporting tools could be more comprehensive for in-depth analysis.
- Users say that VWO Testing's Visitor Behavior Monitoring is rated at 8.3, providing valuable insights into user interactions. In contrast, Apptimize does not have a specific score for this feature, leading some users to feel that it lacks the same depth of visitor analysis that VWO offers.
Pricing
Entry-Level Pricing
Apptimize
Custom Pricing Options
Request a Demo
- Enterprise level integrations + support
- Data exports
- Full API access
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Apptimize
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
7.8
16
8.5
795
Ease of Use
7.9
16
8.3
804
Ease of Setup
7.6
7
8.6
526
Ease of Admin
9.0
7
8.7
363
Quality of Support
9.1
16
9.0
767
Has the product been a good partner in doing business?
9.8
7
8.9
360
Product Direction (% positive)
8.4
15
9.0
791
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
436
Not enough data
6.7
390
Not enough data
7.6
468
Experimental Design
Not enough data
8.4
465
Not enough data
8.6
457
Not enough data
8.2
449
Analytics
Not enough data
8.2
515
Not enough data
7.6
478
Agentic AI - A/B Testing
Not enough data
6.4
80
Not enough data
7.1
79
Not enough data
6.7
79
Not enough data
7.2
79
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
9.3
12
9.3
32
7.7
10
8.1
27
8.0
9
8.7
30
8.8
10
8.8
30
8.7
10
8.3
30
8.5
9
8.5
28
Reporting
8.0
10
8.6
29
7.9
11
8.6
32
Personalization
8.7
10
8.3
27
8.1
9
8.1
26
Not enough data
8.5
24
Administration
8.5
8
8.5
24
8.8
10
8.3
22
8.1
12
8.9
29
8.6
11
9.0
28
Categories
Categories
Shared Categories
Apptimize and VWO Testing are categorized as Mobile App Optimization, Feature Management, and A/B Testing
Unique Categories
Apptimize has no unique categories
VWO Testing is categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Apptimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Internet
23.5%
E-Learning
23.5%
Entertainment
11.8%
Staffing and Recruiting
5.9%
Research
5.9%
Other
29.4%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
59.0%
Alternatives
Discussions
Apptimize has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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