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Compare AppFollow and MobileAction 
Featured Products
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (47.3% of reviews)
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
$69.00 Per Month
AppFollow
Star Rating
(194)4.6 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Browse all 4 pricing plansMobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansAppFollow vs MobileAction
When assessing the two solutions, reviewers found AppFollow easier to use and set up. Reviewers also felt that AppFollow was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that AppFollow meets the needs of their business better than MobileAction.
- When comparing quality of ongoing product support, reviewers felt that AppFollow is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MobileAction over AppFollow.
Pricing
Entry-Level Pricing
AppFollow
Free
€0.00
5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Get a taste of AppFollow's functionalities:
- All countries
- Review & Rating report
- ASO tools (limited)
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Free Trial
AppFollow
Free Trial is available
MobileAction
Free Trial is available
Ratings
Meets Requirements
9.0
133
8.4
96
Ease of Use
8.8
136
8.5
101
Ease of Setup
9.0
64
8.9
68
Ease of Admin
8.9
60
8.9
30
Quality of Support
9.1
120
9.0
91
Has the product been a good partner in doing business?
9.1
58
8.9
31
Product Direction (% positive)
8.0
115
9.3
94
Features by Category
Email Marketing
Not enough data
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Online Marketing
Not enough data
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Lead Management
Not enough data
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Campaign Management
Not enough data
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Social
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Reporting & Analytics
Not enough data
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Platform
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Campaign Management & Optimization
Not enough data
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Analytics & Administration
Not enough data
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Platform
Not enough data
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
User Identification
Feature Not Available
5.3
10
8.4
20
6.0
10
8.4
20
7.2
10
Tracking & Reporting
Feature Not Available
7.3
11
8.5
25
7.7
10
Feature Not Available
8.3
11
8.9
28
8.5
11
Feature Not Available
7.2
10
8.4
21
6.8
10
Metrics
Feature Not Available
6.9
13
Feature Not Available
6.2
13
Feature Not Available
6.7
12
Feature Not Available
7.7
11
Feature Not Available
8.0
11
Optimization
Feature Not Available
Feature Not Available
Feature Not Available
7.8
28
8.5
49
8.5
31
8.8
55
9.0
38
8.7
18
8.5
31
8.6
22
8.6
32
8.4
20
8.7
17
Reporting & Alerts
8.6
54
8.5
37
8.5
21
7.8
28
8.2
15
Feature Not Available
7.9
14
8.1
29
Competition Monitoring
8.4
18
7.9
29
8.4
22
8.4
30
8.2
15
6.9
23
8.5
22
8.9
29
Platform Additional Functionality
8.3
18
7.7
30
8.6
16
8.2
30
8.6
19
7.8
31
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
18
Not enough data
6.7
17
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
8.9
17
Not enough data
8.4
17
Not enough data
7.9
17
Platform Content
Not enough data
6.9
17
Platform Reporting
Not enough data
8.6
18
Not enough data
8.5
18
Platform Interoperability
Not enough data
8.3
6
Mobile Functionality
Not enough data
9.5
10
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Targeting
Not enough data
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Mobile
Not enough data
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Platform
Not enough data
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Data collection
Not enough data
7.4
13
Not enough data
7.9
13
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
7.5
12
Segment Trending
Not enough data
7.1
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
6.8
12
Analysis
Not enough data
8.5
12
Not enough data
9.2
13
Not enough data
8.7
13
Platform
Not enough data
8.9
12
Not enough data
8.9
12
Not enough data
9.5
13
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.9
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.5
12
Not enough data
7.9
12
Not enough data
7.7
11
Not enough data
7.9
12
Not enough data
7.0
11
Not enough data
7.4
11
Not enough data
7.7
10
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.6
11
Not enough data
8.5
11
Platform Basics
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
8.6
15
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
6.9
13
Not enough data
6.4
12
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Consumer Intelligence
8.9
38
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
Reporting
7.7
24
|
Verified
Not enough data
7.7
30
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
Media Monitoring
7.5
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
In-House Management
7.8
23
|
Verified
Not enough data
8.1
16
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Campaign Activity
Not enough data
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Feature Not Available
6.9
13
Feature Not Available
6.2
13
Feature Not Available
6.7
12
Feature Not Available
7.7
11
Feature Not Available
8.0
11
Categories
Categories
Shared Categories
AppFollow and MobileAction are categorized as App Store Optimization and Mobile App Analytics
Unique Categories
AppFollow is categorized as Online Reputation Management
MobileAction is categorized as Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Paid Search Advertising, Marketing Automation, Mobile Advertising, Marketing Analytics, and Paid Search Intelligence
Reviews
Reviewers' Company Size
AppFollow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
12.3%
Computer Games
11.8%
Health, Wellness and Fitness
8.6%
Marketing and Advertising
6.4%
Other
43.3%
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Discussions
Blocking the popularity of keywords in free version
4 Comments
KA
Bro I believe this can help thanks ((( https://apkaze.comRead more
How do I add multiple apps and track them at one place? Also I want to improve my ASO score, can you please help me with some good tips (where we are missing currently?
3 Comments
TR
For the best Real Estate option in Pakistan
<a href="https://therealtor.pk/">The Realtor</a>Read more
Please don't block at least the popularity of keywords in free version
1 Comment
OP
Hi Mudassar,
Thanks so much for starting this discussion.
Our product team plans to ship some changes in the product that will allow seeing Keyword...Read more
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
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