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Compare Amobee and Signal 
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At a Glance
Market Segments
Enterprise (55.1% of reviews)
Mid-Market (37.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Amobee
Star Rating
(51)3.8 out of 5
Market Segments
Enterprise (55.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AmobeeSignal
Star Rating
(16)4.2 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SignalSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Signal excels in "Ease of Use" with a score of 8.4, making it more user-friendly compared to Amobee's score of 7.7. Reviewers mention that the intuitive interface allows for quicker onboarding and less training time.
- Reviewers mention that Signal's "Quality of Support" is notably higher at 8.7, while Amobee's support is rated at 7.9. Users on G2 appreciate Signal's responsive customer service and helpful resources, which enhance their overall experience.
- G2 users highlight Signal's superior "Campaign Management" features, particularly the "Campaign Dashboard" which scored 8.1, compared to Amobee's lower performance in this area. Users say that Signal's dashboard provides clearer insights and easier navigation for managing campaigns.
- Users report that Signal offers better "Cross-Device Capabilities" with a score of 7.5, while Amobee's capabilities are rated lower. Reviewers mention that Signal's ability to track user behavior across devices leads to more effective targeting and retargeting strategies.
- Reviewers mention that Signal shines in "Data Integration" with a strong emphasis on 1st-party and 3rd-party data integration, which is crucial for personalized marketing. In contrast, Amobee's integration capabilities are perceived as less robust, leading to challenges in data utilization.
- Users on G2 appreciate Signal's "Customization" options, scoring 7.8, which allow for tailored solutions to meet specific business needs. In comparison, Amobee's customization features are seen as limited, which can hinder flexibility in campaign strategies.
Pricing
Entry-Level Pricing
Amobee
No pricing availableSignal
No pricing availableFree Trial
Amobee
No trial information availableSignal
No trial information availableRatings
Meets Requirements
8.0
47
9.0
16
Ease of Use
7.7
45
8.4
16
Ease of Setup
7.5
27
8.0
10
Ease of Admin
7.5
27
8.8
10
Quality of Support
7.9
47
8.7
15
Has the product been a good partner in doing business?
7.9
33
9.3
9
Product Direction (% positive)
6.4
45
7.8
16
Features by Category
Channel Functionality
8.2
26
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
Not enough data
7.9
32
|
Verified
Not enough data
7.7
24
Not enough data
7.1
23
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.2
26
Not enough data
7.2
32
|
Verified
Not enough data
7.5
26
Not enough data
7.7
33
|
Verified
Not enough data
7.5
27
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Targeting
8.1
36
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.1
30
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Platform
7.5
17
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
7.3
20
|
Verified
Not enough data
Data Integration
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.8
22
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
Not enough data
7.9
32
|
Verified
Not enough data
7.7
24
Not enough data
7.1
23
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.2
26
Not enough data
7.2
32
|
Verified
Not enough data
7.5
26
Not enough data
7.7
33
|
Verified
Not enough data
7.5
27
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Targeting
8.1
36
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.1
30
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Mobile
7.7
18
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Platform
7.5
17
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
7.3
20
|
Verified
Not enough data
Platform Interoperability
9.3
5
Not enough data
Video Functionality
7.8
22
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
Not enough data
7.9
32
|
Verified
Not enough data
7.7
24
Not enough data
7.1
23
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.2
26
Not enough data
7.2
32
|
Verified
Not enough data
7.5
26
Not enough data
7.7
33
|
Verified
Not enough data
7.5
27
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Targeting
8.1
36
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.1
30
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Platform
7.5
17
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
7.3
20
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by default)
26
|
Verified
Not enough data
7.9(won by default)
32
|
Verified
Not enough data
7.7(won by default)
24
Not enough data
7.1(won by default)
23
|
Verified
Not enough data
6.9(won by default)
20
|
Verified
Not enough data
7.2(won by default)
26
Not enough data
7.2(won by default)
32
|
Verified
Not enough data
7.5(won by default)
26
Not enough data
7.7(won by default)
33
|
Verified
Not enough data
7.5(won by default)
27
|
Verified
Not enough data
7.3(won by default)
22
|
Verified
Not enough data
6.8(won by default)
11
Not enough data
7.2(won by default)
13
Not enough data
Targeting
8.1(won by default)
36
|
Verified
Not enough data
8.3(won by default)
29
|
Verified
Not enough data
8.1(won by default)
30
|
Verified
Not enough data
8.1(won by default)
33
|
Verified
Not enough data
Platform
7.5(won by default)
17
|
Verified
Not enough data
7.7(won by default)
26
|
Verified
Not enough data
7.2(won by default)
23
|
Verified
Not enough data
7.9(won by default)
30
|
Verified
Not enough data
7.8(won by default)
20
|
Verified
Not enough data
7.8(won by default)
23
|
Verified
Not enough data
7.8(won by default)
24
|
Verified
Not enough data
7.9(won by default)
19
|
Verified
Not enough data
7.3(won by default)
20
|
Verified
Not enough data
Demand Side Platforms
8.3
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
Not enough data
7.9
32
|
Verified
Not enough data
7.7
24
Not enough data
7.1
23
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
7.2
26
Not enough data
7.2
32
|
Verified
Not enough data
7.5
26
Not enough data
7.7
33
|
Verified
Not enough data
7.5
27
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
6.8
11
Not enough data
7.2
13
Not enough data
Targeting
8.1
36
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.1
30
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Demand Side Platforms
7.7
19
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
7.5
18
|
Verified
Not enough data
Platform
7.5
17
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.2
23
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.8
24
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
7.3
20
|
Verified
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amobee and Signal are categorized as Data Management Platform (DMP)
Unique Categories
Amobee is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Social Media Advertising, and Video Advertising
Signal is categorized as Identity Resolution, Tag Management Systems, and Other Health Care Operations
Reviews
Reviewers' Company Size
Amobee
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Signal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
86.0%
Telecommunications
4.0%
Pharmaceuticals
2.0%
Online Media
2.0%
Newspapers
2.0%
Other
4.0%
Marketing and Advertising
75.0%
Retail
6.3%
International Trade and Development
6.3%
Education Management
6.3%
Automotive
6.3%
Other
0.0%
Alternatives
Discussions
Amobee has no discussions with answers
Signal has no discussions with answers
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