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At a Glance
Market Segments
Enterprise (55.1% of reviews)
Mid-Market (48.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amobee
Star Rating
(51)3.8 out of 5
Market Segments
Enterprise (55.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AmobeeGoogle Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, highlighting its robust capabilities in tracking user interactions and conversions effectively. In contrast, Amobee's tracking features are rated lower, which may impact users looking for comprehensive tracking solutions.
- Reviewers mention that Google Marketing Platform offers superior Campaign Optimization tools, scoring 8.1, which allows for more effective management of advertising campaigns. Users on G2 note that Amobee's campaign optimization features, while functional, do not provide the same level of depth, scoring only 7.9.
- G2 users highlight the Frequency Capping feature in Google Marketing Platform, rated at 8.4, as a significant advantage, allowing advertisers to limit the number of times an ad is shown to the same user. Amobee's frequency capping is rated lower at 7.5, which could lead to less effective ad exposure management.
- Users say that Google Marketing Platform's Data Integration capabilities, particularly with 1st-party data, are more robust compared to Amobee, which may struggle with seamless integration across various data sources. This is crucial for marketers looking to leverage their own data effectively.
- Reviewers mention that the Platform Interoperability of Amobee shines with a high score of 9.3, indicating strong integration capabilities with other platforms, which is essential for users who rely on a multi-platform approach. Google Marketing Platform, while solid, scores lower in this area, which may limit its appeal for users needing extensive interoperability.
- Users on G2 report that Google Marketing Platform's Custom Reports feature, rated at 8.1, provides more flexibility and depth in reporting compared to Amobee's score of 7.7. This is particularly beneficial for users who require tailored insights into their marketing performance.
Pricing
Entry-Level Pricing
Amobee
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Amobee
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.0
47
8.5
246
Ease of Use
7.7
45
7.9
245
Ease of Setup
7.5
27
7.3
126
Ease of Admin
7.5
27
7.7
119
Quality of Support
7.9
47
6.9
224
Has the product been a good partner in doing business?
7.9
33
7.6
120
Product Direction (% positive)
6.4
45
8.0
243
Features by Category
Channel Functionality
8.2
26
8.5
167
Platform Interoperability
Not enough data
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
181
|
Verified
7.9
32
|
Verified
8.1
176
|
Verified
7.7
24
8.3
156
|
Verified
7.1
23
|
Verified
7.7
150
|
Verified
6.9
20
|
Verified
7.9
154
|
Verified
7.2
26
7.8
142
|
Verified
7.2
32
|
Verified
7.6
129
|
Verified
7.5
26
8.4
73
7.7
33
|
Verified
8.1
69
7.5
27
|
Verified
7.7
149
|
Verified
7.3
22
|
Verified
7.9
141
|
Verified
6.8
11
7.0
39
7.2
13
7.6
94
|
Verified
Targeting
8.1
36
|
Verified
8.5
160
|
Verified
8.3
29
|
Verified
8.4
150
|
Verified
8.1
30
|
Verified
8.2
150
|
Verified
8.1
33
|
Verified
8.1
69
Platform
7.5
17
|
Verified
7.9
54
7.7
26
|
Verified
8.1
164
|
Verified
7.2
23
|
Verified
8.3
159
|
Verified
7.9
30
|
Verified
8.4
169
|
Verified
7.8
20
|
Verified
8.4
144
|
Verified
7.8
23
|
Verified
7.6
152
|
Verified
7.8
24
|
Verified
7.9
152
|
Verified
7.9
19
|
Verified
8.1
117
|
Verified
7.3
20
|
Verified
7.7
136
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
7.8
22
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
181
|
Verified
7.9
32
|
Verified
8.1
176
|
Verified
7.7
24
8.3
156
|
Verified
7.1
23
|
Verified
7.7
150
|
Verified
6.9
20
|
Verified
7.9
154
|
Verified
7.2
26
7.8
142
|
Verified
7.2
32
|
Verified
7.6
129
|
Verified
7.5
26
8.4
73
7.7
33
|
Verified
8.1
69
7.5
27
|
Verified
7.7
149
|
Verified
7.3
22
|
Verified
7.9
141
|
Verified
6.8
11
7.0
39
7.2
13
7.6
94
|
Verified
Targeting
8.1
36
|
Verified
8.5
160
|
Verified
8.3
29
|
Verified
8.4
150
|
Verified
8.1
30
|
Verified
8.2
150
|
Verified
8.1
33
|
Verified
8.1
69
Mobile
7.7
18
7.7
112
6.8
11
7.0
39
7.2
13
7.6
94
|
Verified
Platform
7.5
17
|
Verified
7.9
54
7.7
26
|
Verified
8.1
164
|
Verified
7.2
23
|
Verified
8.3
159
|
Verified
7.9
30
|
Verified
8.4
169
|
Verified
7.8
20
|
Verified
8.4
144
|
Verified
7.8
23
|
Verified
7.6
152
|
Verified
7.8
24
|
Verified
7.9
152
|
Verified
7.9
19
|
Verified
8.1
117
|
Verified
7.3
20
|
Verified
7.7
136
|
Verified
Platform Interoperability
9.3
5
7.8
6
Video Functionality
7.8
22
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
181
|
Verified
7.9
32
|
Verified
8.1
176
|
Verified
7.7
24
8.3
156
|
Verified
7.1
23
|
Verified
7.7
150
|
Verified
6.9
20
|
Verified
7.9
154
|
Verified
7.2
26
7.8
142
|
Verified
7.2
32
|
Verified
7.6
129
|
Verified
7.5
26
8.4
73
7.7
33
|
Verified
8.1
69
7.5
27
|
Verified
7.7
149
|
Verified
7.3
22
|
Verified
7.9
141
|
Verified
6.8
11
7.0
39
7.2
13
7.6
94
|
Verified
Targeting
8.1
36
|
Verified
8.5
160
|
Verified
8.3
29
|
Verified
8.4
150
|
Verified
8.1
30
|
Verified
8.2
150
|
Verified
8.1
33
|
Verified
8.1
69
Platform
7.5
17
|
Verified
7.9
54
7.7
26
|
Verified
8.1
164
|
Verified
7.2
23
|
Verified
8.3
159
|
Verified
7.9
30
|
Verified
8.4
169
|
Verified
7.8
20
|
Verified
8.4
144
|
Verified
7.8
23
|
Verified
7.6
152
|
Verified
7.8
24
|
Verified
7.9
152
|
Verified
7.9
19
|
Verified
8.1
117
|
Verified
7.3
20
|
Verified
7.7
136
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1
26
|
Verified
8.3(won by 0.2)
181
|
Verified
7.9
32
|
Verified
8.1(won by 0.2)
176
|
Verified
7.7
24
8.3(won by 0.6)
156
|
Verified
7.1
23
|
Verified
7.7(won by 0.6)
150
|
Verified
6.9
20
|
Verified
7.9(won by 1.0)
154
|
Verified
7.2
26
7.8(won by 0.6)
142
|
Verified
7.2
32
|
Verified
7.6(won by 0.4)
129
|
Verified
7.5
26
8.4(won by 0.9)
73
7.7
33
|
Verified
8.1(won by 0.4)
69
7.5
27
|
Verified
7.7(won by 0.2)
149
|
Verified
7.3
22
|
Verified
7.9(won by 0.6)
141
|
Verified
6.8
11
7.0(won by 0.2)
39
7.2
13
7.6(won by 0.4)
94
|
Verified
Targeting
8.1
36
|
Verified
8.5(won by 0.4)
160
|
Verified
8.3
29
|
Verified
8.4(won by 0.1)
150
|
Verified
8.1
30
|
Verified
8.2(won by 0.1)
150
|
Verified
8.1(tied score)
33
|
Verified
8.1(tied score)
69
Platform
7.5
17
|
Verified
7.9(won by 0.4)
54
7.7
26
|
Verified
8.1(won by 0.4)
164
|
Verified
7.2
23
|
Verified
8.3(won by 1.1)
159
|
Verified
7.9
30
|
Verified
8.4(won by 0.5)
169
|
Verified
7.8
20
|
Verified
8.4(won by 0.6)
144
|
Verified
7.8(won by 0.2)
23
|
Verified
7.6
152
|
Verified
7.8
24
|
Verified
7.9(won by 0.1)
152
|
Verified
7.9
19
|
Verified
8.1(won by 0.2)
117
|
Verified
7.3
20
|
Verified
7.7(won by 0.4)
136
|
Verified
Demand Side Platforms
8.3
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
181
|
Verified
7.9
32
|
Verified
8.1
176
|
Verified
7.7
24
8.3
156
|
Verified
7.1
23
|
Verified
7.7
150
|
Verified
6.9
20
|
Verified
7.9
154
|
Verified
7.2
26
7.8
142
|
Verified
7.2
32
|
Verified
7.6
129
|
Verified
7.5
26
8.4
73
7.7
33
|
Verified
8.1
69
7.5
27
|
Verified
7.7
149
|
Verified
7.3
22
|
Verified
7.9
141
|
Verified
6.8
11
7.0
39
7.2
13
7.6
94
|
Verified
Targeting
8.1
36
|
Verified
8.5
160
|
Verified
8.3
29
|
Verified
8.4
150
|
Verified
8.1
30
|
Verified
8.2
150
|
Verified
8.1
33
|
Verified
8.1
69
Demand Side Platforms
7.7
19
|
Verified
8.2
44
|
Verified
7.4
18
|
Verified
7.5
49
|
Verified
7.5
18
|
Verified
7.6
49
|
Verified
Platform
7.5
17
|
Verified
7.9
54
7.7
26
|
Verified
8.1
164
|
Verified
7.2
23
|
Verified
8.3
159
|
Verified
7.9
30
|
Verified
8.4
169
|
Verified
7.8
20
|
Verified
8.4
144
|
Verified
7.8
23
|
Verified
7.6
152
|
Verified
7.8
24
|
Verified
7.9
152
|
Verified
7.9
19
|
Verified
8.1
117
|
Verified
7.3
20
|
Verified
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amobee and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Video Advertising
Unique Categories
Amobee is categorized as Social Media Advertising and Data Management Platform (DMP)
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Amobee
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
86.0%
Telecommunications
4.0%
Pharmaceuticals
2.0%
Online Media
2.0%
Newspapers
2.0%
Other
4.0%
Marketing and Advertising
54.6%
Internet
7.0%
Computer Software
5.2%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Alternatives
Discussions
Amobee has no discussions with answers
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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