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# Amazon DSP vs Google Marketing Platform Comparison - What are their main differences?

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Amazon DSPGoogle Marketing Platform[+ Add Product](#)

Reviews

**Amazon DSP** [

4.2/5(18)

](https://www.g2.com/products/amazon-amazon-dsp/reviews#reviews)

**Google Marketing Platform** [

4.1/5(300)

](https://www.g2.com/products/google-marketing-platform/reviews#reviews)

Pricing

**Amazon DSP**
No pricing available

**Google Marketing Platform**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Amazon DSP**
Not enough reviews yet

**Google Marketing Platform**
2 months

Based on 20 responses

Return on Investment

**Amazon DSP**
Not enough reviews yet

**Google Marketing Platform**
10 months

Based on 10 responses

Perceived Cost

**Amazon DSP**
$$$$$

**Google Marketing Platform**
$$$$$

Average Discount

**Amazon DSP**
Not enough reviews yet

**Google Marketing Platform**
11%

Pros & Cons

**Amazon DSP**
[
Ease of Use (2)
](https://www.g2.com/products/amazon-amazon-dsp/reviews?filters%5Bsentiment_snippet%5D=1189281&qs=pros-and-cons#reviews)[
Helpful (1)
](https://www.g2.com/products/amazon-amazon-dsp/reviews?filters%5Bsentiment_snippet%5D=2272060&qs=pros-and-cons#reviews)[
Dependency Issues (1)
](https://www.g2.com/products/amazon-amazon-dsp/reviews?filters%5Bsentiment_snippet%5D=2272164&qs=pros-and-cons#reviews)[
Lack of Clarity (1)
](https://www.g2.com/products/amazon-amazon-dsp/reviews?filters%5Bsentiment_snippet%5D=2272120&qs=pros-and-cons#reviews)

**Google Marketing Platform**
[
Features (4)
](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1070114&qs=pros-and-cons#reviews)[
Campaign Management (3)
](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1069957&qs=pros-and-cons#reviews)[
Complexity (3)
](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2059099&qs=pros-and-cons#reviews)[
Learning Curve (3)
](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2059044&qs=pros-and-cons#reviews)

Screenshots

**Amazon DSP**
No screenshot available

**Google Marketing Platform**
 ![Google Marketing Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/25423/uploads_2F73065148-bf0e-4200-a6d4-84fdd0eacdeb_2Fpng_3Bbase64e3cb9c9f8bf3ee10.png)

Ratings

Meets Requirements

**Amazon DSP**

7.8

7.816

**Google Marketing Platform**

8.5

8.5250

Ease of Use

**Amazon DSP**

7.4

7.417

**Google Marketing Platform**

7.9

7.9249

Ease of Setup

**Amazon DSP**

7.7

7.78

**Google Marketing Platform**

7.3

7.3130

Ease of Admin

**Amazon DSP**

8.1

8.17

**Google Marketing Platform**

7.7

7.7120

Quality of Support

**Amazon DSP**

8.5

8.516

**Google Marketing Platform**

6.9

6.9228

Has the product been a good partner in doing business?

**Amazon DSP**

8.1

8.17

**Google Marketing Platform**

7.6

7.6121

Product Direction (% positive)

**Amazon DSP**

7.8

7.816

**Google Marketing Platform**

8.1

8.1247

Features

Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

7.8

11

8.0

209

Demand Side Platforms

Cross Channel Capabilities 

8.1(won by default)

6

Not enough data

Agentic AI - Demand Side Platform (DSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

8.0

10

8.3(won by 0.3)

181

|

Verified

Campaign Optimization

7.6

9

8.1(won by 0.5)

177

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reach

8.3(tied score)

9

8.3(tied score)

156

|

Verified

Bulk Editing

7.4

9

7.7(won by 0.3)

150

|

Verified

Batch Uploading

7.6

9

7.9(won by 0.3)

154

|

Verified

Brand Safety

7.8(tied score)

10

7.8(tied score)

142

|

Verified

Fraud Protection

8.0(won by 0.4)

10

7.6

129

|

Verified

Frequency Capping

7.7

10

8.4(won by 0.7)

73

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Budget Pacing

8.2(won by 0.1)

10

8.1

69

Creative Optimization

8.1(won by 0.4)

9

7.7

149

|

Verified

Rich Media Capabilties

8.3(won by 0.4)

8

7.9

141

|

Verified

In-App Ads

7.7(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

39

Mobile Rich Media Capabilities

7.9(won by 0.3)

7

7.6

94

|

Verified

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

8.5(tied score)

11

8.5(tied score)

160

|

Verified

Retargeting

7.8

10

8.4(won by 0.6)

150

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

8.2(tied score)

11

8.2(tied score)

150

|

Verified

Contextual Targeting

7.9

11

8.1(won by 0.2)

69

Audience Targeting

Not enough data

Not enough data

Demand Side Platforms

Machine Learning Optimization

7.5

10

8.2(won by 0.7)

44

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Estimate and Projections

7.9(won by 0.4)

11

7.5

49

|

Verified

Cross-Device Capabilities

7.3

11

7.6(won by 0.3)

49

|

Verified

AI/Machine Learning

Not enough data

Not enough data

Platform

API / Integrations

6.4

11

8.0(won by 1.6)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

8.2(won by 0.1)

10

8.1

164

|

Verified

User, Role, and Access Management

8.2

10

8.3(won by 0.1)

159

|

Verified

Performance and Reliability

7.7

11

8.4(won by 0.7)

169

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Enterprise Scalability

7.1

11

8.4(won by 1.3)

145

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.6(tied score)

11

7.6(tied score)

152

|

Verified

Workflow Capability

7.0

11

7.9(won by 0.9)

152

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

7.6

9

8.1(won by 0.5)

117

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

8.0(won by 0.3)

9

7.7

136

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

For Advertising Agencies

Not enough data

Not enough data

Bidding Strategies

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);)

Not enough data

7.9

209

Channel Functionality

Display Functionality

Not enough data

8.5(won by default)

167

Platform Interoperability

Close Ecosystem API

Not enough data

7.2(won by default)

10

Agentic AI - Display Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Task Planning

Not enough data

Not enough data

Project Planning

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

8.0

10

8.3(won by 0.3)

181

|

Verified

Campaign Optimization

7.6

9

8.1(won by 0.5)

177

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reach

8.3(tied score)

9

8.3(tied score)

156

|

Verified

Bulk Editing

7.4

9

7.7(won by 0.3)

150

|

Verified

Batch Uploading

7.6

9

7.9(won by 0.3)

154

|

Verified

Brand Safety

7.8(tied score)

10

7.8(tied score)

142

|

Verified

Fraud Protection

8.0(won by 0.4)

10

7.6

129

|

Verified

Frequency Capping

7.7

10

8.4(won by 0.7)

73

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Budget Pacing

8.2(won by 0.1)

10

8.1

69

Creative Optimization

8.1(won by 0.4)

9

7.7

149

|

Verified

Rich Media Capabilties

8.3(won by 0.4)

8

7.9

141

|

Verified

In-App Ads

7.7(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

39

Mobile Rich Media Capabilities

7.9(won by 0.3)

7

7.6

94

|

Verified

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

8.5(tied score)

11

8.5(tied score)

160

|

Verified

Retargeting

7.8

10

8.4(won by 0.6)

150

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

8.2(tied score)

11

8.2(tied score)

150

|

Verified

Contextual Targeting

7.9

11

8.1(won by 0.2)

69

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

6.4

11

8.0(won by 1.6)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

8.2(won by 0.1)

10

8.1

164

|

Verified

User, Role, and Access Management

8.2

10

8.3(won by 0.1)

159

|

Verified

Performance and Reliability

7.7

11

8.4(won by 0.7)

169

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Enterprise Scalability

7.1

11

8.4(won by 1.3)

145

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.6(tied score)

11

7.6(tied score)

152

|

Verified

Workflow Capability

7.0

11

7.9(won by 0.9)

152

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

7.6

9

8.1(won by 0.5)

117

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

8.0(won by 0.3)

9

7.7

136

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Project Time Tracking

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

Not enough data

8.1

117

Campaign Management & Optimization

Paid Keyword Optimization

Not enough data

8.2(won by default)

89

Bid Rules

Not enough data

7.9(won by default)

86

Ad Creation and Editing

Not enough data

7.9(won by default)

84

Ad and Landing Page Scheduling

Not enough data

8.2(won by default)

83

Scenario Planning

Not enough data

7.4(won by default)

69

Portfolio Bid Optimization

Not enough data

7.6(won by default)

82

Advanced Targeting Options

Not enough data

8.2(won by default)

88

Offline Capabilities

Not enough data

6.6(won by default)

61

Extensions

Not enough data

7.8(won by default)

78

Product Listing Ads

Not enough data

8.0(won by default)

68

Budget Execution & Monitoring

Not enough data

8.0(won by default)

91

Audience Targeting

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Web Traffic Monitoring

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Analytics & Administration

Ad and Conversion Tracking

Not enough data

8.9(won by default)

97

Attribution

Not enough data

8.4(won by default)

94

Reports

Not enough data

8.5(won by default)

98

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Platform

APIs

Not enough data

8.1(won by default)

72

Notifications

Not enough data

8.1(won by default)

83

Customization

Not enough data

8.0(won by default)

85

User, Role, and Access Management

Not enough data

8.5(won by default)

90

Performance and Reliability

Not enough data

8.5(won by default)

98

Enterprise Scalability

Not enough data

8.6(won by default)

87

Workflow Capability

Not enough data

8.4(won by default)

85

Internationalization

Not enough data

8.2(won by default)

68

Performance Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Bid Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Additional Functionality

Activity Dashboard

Not enough data

Not enough data

Account Alerts

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

For PPC Campaigns

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

URL Builder

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

7.9

209

Platform Interoperability

Close Ecosystem API

Not enough data

7.8(won by default)

6

Mobile Functionality

Mobile Functionality

Not enough data

7.7(won by default)

119

Agentic AI - Mobile Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

8.0

10

8.3(won by 0.3)

181

|

Verified

Campaign Optimization

7.6

9

8.1(won by 0.5)

177

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reach

8.3(tied score)

9

8.3(tied score)

156

|

Verified

Bulk Editing

7.4

9

7.7(won by 0.3)

150

|

Verified

Batch Uploading

7.6

9

7.9(won by 0.3)

154

|

Verified

Brand Safety

7.8(tied score)

10

7.8(tied score)

142

|

Verified

Fraud Protection

8.0(won by 0.4)

10

7.6

129

|

Verified

Frequency Capping

7.7

10

8.4(won by 0.7)

73

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Budget Pacing

8.2(won by 0.1)

10

8.1

69

Creative Optimization

8.1(won by 0.4)

9

7.7

149

|

Verified

Rich Media Capabilties

8.3(won by 0.4)

8

7.9

141

|

Verified

In-App Ads

7.7(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

39

Mobile Rich Media Capabilities

7.9(won by 0.3)

7

7.6

94

|

Verified

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

8.5(tied score)

11

8.5(tied score)

160

|

Verified

Retargeting

7.8

10

8.4(won by 0.6)

150

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

8.2(tied score)

11

8.2(tied score)

150

|

Verified

Contextual Targeting

7.9

11

8.1(won by 0.2)

69

Audience Targeting

Not enough data

Not enough data

Mobile

In-App Ads

7.7(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

39

Mobile Rich Media Capabilities

7.9(won by 0.3)

7

7.6

94

|

Verified

Mobile Tracking

Not enough data

7.7(won by default)

112

Platform

API / Integrations

6.4

11

8.0(won by 1.6)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

8.2(won by 0.1)

10

8.1

164

|

Verified

User, Role, and Access Management

8.2

10

8.3(won by 0.1)

159

|

Verified

Performance and Reliability

7.7

11

8.4(won by 0.7)

169

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Enterprise Scalability

7.1

11

8.4(won by 1.3)

145

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.6(tied score)

11

7.6(tied score)

152

|

Verified

Workflow Capability

7.0

11

7.9(won by 0.9)

152

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

7.6

9

8.1(won by 0.5)

117

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

8.0(won by 0.3)

9

7.7

136

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.0

209

Platform Interoperability

Close Ecosystem API

Not enough data

7.8(won by default)

6

Video Functionality

Video Functionality

Not enough data

7.9(won by default)

99

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

8.0

10

8.3(won by 0.3)

181

|

Verified

Campaign Optimization

7.6

9

8.1(won by 0.5)

177

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reach

8.3(tied score)

9

8.3(tied score)

156

|

Verified

Bulk Editing

7.4

9

7.7(won by 0.3)

150

|

Verified

Batch Uploading

7.6

9

7.9(won by 0.3)

154

|

Verified

Brand Safety

7.8(tied score)

10

7.8(tied score)

142

|

Verified

Fraud Protection

8.0(won by 0.4)

10

7.6

129

|

Verified

Frequency Capping

7.7

10

8.4(won by 0.7)

73

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Budget Pacing

8.2(won by 0.1)

10

8.1

69

Creative Optimization

8.1(won by 0.4)

9

7.7

149

|

Verified

Rich Media Capabilties

8.3(won by 0.4)

8

7.9

141

|

Verified

In-App Ads

7.7(won by 0.7)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

39

Mobile Rich Media Capabilities

7.9(won by 0.3)

7

7.6

94

|

Verified

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

8.5(tied score)

11

8.5(tied score)

160

|

Verified

Retargeting

7.8

10

8.4(won by 0.6)

150

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

8.2(tied score)

11

8.2(tied score)

150

|

Verified

Contextual Targeting

7.9

11

8.1(won by 0.2)

69

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

6.4

11

8.0(won by 1.6)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

8.2(won by 0.1)

10

8.1

164

|

Verified

User, Role, and Access Management

8.2

10

8.3(won by 0.1)

159

|

Verified

Performance and Reliability

7.7

11

8.4(won by 0.7)

169

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Enterprise Scalability

7.1

11

8.4(won by 1.3)

145

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.6(tied score)

11

7.6(tied score)

152

|

Verified

Workflow Capability

7.0

11

7.9(won by 0.9)

152

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internationalization

7.6

9

8.1(won by 0.5)

117

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

8.0(won by 0.3)

9

7.7

136

|

Verified

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Cross-Channel Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Amazon DSP](https://images.g2crowd.com/uploads/product/hd_favicon/1541606572/amazon-amazon-dsp.jpg "Amazon DSP")](https://www.g2.com/products/amazon-amazon-dsp/reviews)

Amazon DSP

Small-Business(50 or fewer emp.)

27.8%

Mid-Market(51-1000 emp.)

50.0%

Enterprise(\> 1000 emp.)

22.2%

[![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](https://www.g2.com/products/google-marketing-platform/reviews)

Google Marketing Platform

Small-Business(50 or fewer emp.)

25.5%

Mid-Market(51-1000 emp.)

48.2%

Enterprise(\> 1000 emp.)

26.3%

Small-Business

(50 or fewer emp.)

27.8%

25.5%

Mid-Market

(51-1000 emp.)

50.0%

48.2%

Enterprise

(\> 1000 emp.)

22.2%

26.3%

Reviewers' Industry

[![Amazon DSP](https://images.g2crowd.com/uploads/product/hd_favicon/1541606572/amazon-amazon-dsp.jpg "Amazon DSP")](https://www.g2.com/products/amazon-amazon-dsp/reviews)
Amazon DSP

Marketing and Advertising

38.9%

Telecommunications

5.6%

Pharmaceuticals

5.6%

Luxury Goods & Jewelry

5.6%

E-Learning

5.6%

Other

38.9%

[![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](https://www.g2.com/products/google-marketing-platform/reviews)
Google Marketing Platform

Marketing and Advertising

53.8%

Internet

6.9%

Computer Software

5.5%

Retail

2.9%

Telecommunications

1.8%

Other

29.1%

FAQs

## Amazon DSP vs Google Marketing Platform FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Google Marketing Platform vs Amazon DSP?

Google Marketing Platform stands out for its unified analytics and campaign management, while Amazon DSP is favored for its advanced targeting and integration with the Amazon ecosystem.

| [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) |
| --- | --- |
| 4.1/5 (300 reviews) | 4.2/5 (18 reviews) |
| — | — |
| 7.3 | 7.7 |
| 6.9 | 8.5 |
| Unified analytics and campaign management | Advanced targeting and Amazon ecosystem integration |

### How do the pricing models of Google Marketing Platform and Amazon DSP compare?

Amazon DSP is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Google Marketing Platform.

- **Google Marketing Platform:** In recent reviews, several buyers cite high costs and note that the platform is less affordable for small businesses.
- **Amazon DSP:** Reviewers highlight satisfaction with the value, mentioning ease of starting campaigns and flexibility, though some note higher budget requirements.

### What are the best alternatives to Google Marketing Platform and Amazon DSP?

The top three alternatives to Google Marketing Platform and Amazon DSP are The Trade Desk, AdRoll, and Basis.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5 (300 reviews) | — | In recent reviews, buyers cite high costs and less affordability for small businesses. | Unified analytics and campaign management |
| [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) | 4.2/5 (18 reviews) | — | Reviewers highlight satisfaction with value and ease of starting campaigns. | Advanced targeting and Amazon ecosystem integration |
| [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | Programmatic advertising capabilities |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | Retargeting and cross-channel marketing |
| [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | — | Ease of use and campaign management |

### Which Paid Search Advertising features should I prioritize when comparing Google Marketing Platform and Amazon DSP?

Buyers should prioritize targeting capabilities, integration options, analytics and reporting, campaign management, and ease of setup when comparing Google Marketing Platform and Amazon DSP.

- **Targeting:** Google Marketing Platform and Amazon DSP both receive frequent positive mentions for targeting, with Amazon DSP highlighted for advanced targeting and access to Amazon's customer data.
- **Integration options:** Google Marketing Platform is cited in 18 reviews for its integration with Google Analytics; Amazon DSP is noted for integration within the Amazon ecosystem.
- **Analytics and reporting:** Google Marketing Platform is mentioned in 2 reviews for analytics insights and reporting features; Amazon DSP is praised for rich insights and reporting in recent reviews.
- **Campaign management:** Google Marketing Platform has 3 all-time mentions for campaign management; Amazon DSP is noted for ease of campaign setup in recent reviews.
- **Ease of setup:** Amazon DSP scores 7.7 and Google Marketing Platform scores 7.3 on Ease of Setup.

### What are the pros and cons of Google Marketing Platform vs Amazon DSP?

Google Marketing Platform's headline strength is unified analytics and campaign management, while Amazon DSP excels in advanced targeting and Amazon ecosystem integration.

- **Google Marketing Platform strengths:** Unified analytics and campaign management (4 all-time mentions for features, 3 for campaign management), efficiency, and performance results.
- **Google Marketing Platform trade-offs:** Complexity and learning curve (3 all-time mentions each), higher cost, and less intuitive setup for beginners.
- **Amazon DSP strengths:** Advanced targeting, access to Amazon's customer data, ease of use, and strong reporting capabilities.
- **Amazon DSP trade-offs:** Limited transparency, less flexibility in creative formats, and support dependency noted in recent reviews.

### Is Google Marketing Platform or Amazon DSP better for small businesses?

AdRoll and Basis are the top alternatives for small businesses, but among Google Marketing Platform and Amazon DSP, Amazon DSP is the better fit for small-business needs based on reviewer sentiment.

- **Google Marketing Platform:** Reviewers note that the platform is more suited for larger teams and enterprises, with several citing high costs and complexity as barriers for small businesses.
- **Amazon DSP:** Recent reviews highlight ease of starting campaigns and flexibility, with fewer mentions of cost barriers for small businesses.

### Which Paid Search Advertising platform has better integrations?

Google Marketing Platform is favored for integrations, especially with Google Analytics.

- **Google Marketing Platform:** Google Analytics integration is cited in 18 reviews, with additional mentions of integration with Google Tag Manager and Google Ads in recent reviews.
- **Amazon DSP:** Reviewers highlight integration within the Amazon ecosystem, but no third-party integration is cited with a publishable count.

### How do Google Marketing Platform and Amazon DSP compare on customer support?

Amazon DSP is rated materially higher for Quality of Support, with a score of 8.5 versus Google Marketing Platform's 6.9.

- **Google Marketing Platform:** Reviewers describe support as generally helpful but note slower response times and less personalized assistance compared to competitors.
- **Amazon DSP:** Recent reviews consistently praise fast, reliable customer service and expert guidance, with several reviewers highlighting prompt and helpful responses.

### Which is easier to implement, Google Marketing Platform or Amazon DSP?

Amazon DSP is rated higher for Ease of Setup, scoring 7.7 compared to Google Marketing Platform's 7.3.

- **Google Marketing Platform:** Reviewers frequently mention a steep learning curve and initial complexity, especially for beginners, but note that setup becomes easier with experience.
- **Amazon DSP:** Recent reviews highlight ease of use and setup, with several noting that campaign creation is straightforward, though bulk actions can be tedious.

### Which product has better Targeting?

Amazon DSP is favored for Targeting, with reviewers highlighting its advanced targeting capabilities and access to Amazon's customer data.

- **Google Marketing Platform:** Targeting is positively mentioned in recent reviews, with several reviewers citing effective contextual and geo-targeting options.
- **Amazon DSP:** Reviewers consistently highlight advanced targeting, including demographics, interests, behaviors, and real-time shopping signals, as a key differentiator.

Alternatives

**Amazon DSP Alternatives**

 ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")

[
The Trade Desk
](/products/the-trade-desk/reviews)

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

 ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")

[
Criteo Commerce Growth
](/products/criteo-commerce-growth/reviews)

 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
](/products/facebook-for-business/reviews)

**Google Marketing Platform Alternatives**

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")

[
Basis
](/products/basis/reviews)

 ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")

[
Criteo Commerce Growth
](/products/criteo-commerce-growth/reviews)

 ![Choozle](https://images.g2crowd.com/uploads/product/hd_favicon/1526589521/choozle.svg "Choozle")

[
Choozle
](/products/choozle/reviews)

## Amazon DSP vs Google Marketing Platform

When assessing the two solutions, reviewers found Google Marketing Platform easier to use. However, Amazon DSP is easier to set up and administer. Reviewers also preferred doing business with Amazon DSP overall.

- Reviewers felt that Google Marketing Platform meets the needs of their business better than Amazon DSP.
- When comparing quality of ongoing product support, reviewers felt that Amazon DSP is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Amazon DSP.