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Compare Amazon DSP and Google Marketing Platform 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon DSP
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPGoogle Marketing Platform
Star Rating
(298)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformAmazon DSP vs Google Marketing Platform
When assessing the two solutions, reviewers found Google Marketing Platform easier to use. However, Amazon DSP is easier to set up and administer. Reviewers also preferred doing business with Amazon DSP overall.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than Amazon DSP.
- When comparing quality of ongoing product support, reviewers felt that Amazon DSP is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Amazon DSP.
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Amazon DSP
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
7.8
16
8.5
249
Ease of Use
7.4
17
7.9
248
Ease of Setup
7.7
8
7.3
129
Ease of Admin
8.1
7
7.7
120
Quality of Support
8.5
16
6.9
227
Has the product been a good partner in doing business?
8.1
7
7.6
121
Product Direction (% positive)
7.8
16
8.1
246
Features by Category
Channel Functionality
Not enough data
8.5
167
Platform Interoperability
Not enough data
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.3
181
|
Verified
7.6
9
8.1
177
|
Verified
8.3
9
8.3
156
|
Verified
7.4
9
7.7
150
|
Verified
7.6
9
7.9
154
|
Verified
7.8
10
7.8
142
|
Verified
8.0
10
7.6
129
|
Verified
7.7
10
8.4
73
8.2
10
8.1
69
8.1
9
7.7
149
|
Verified
8.3
8
7.9
141
|
Verified
7.7
8
7.0
39
7.9
7
7.6
94
|
Verified
Targeting
8.5
11
8.5
160
|
Verified
7.8
10
8.4
150
|
Verified
8.2
11
8.2
150
|
Verified
7.9
11
8.1
69
Platform
6.4
11
8.0
55
8.2
10
8.1
164
|
Verified
8.2
10
8.3
159
|
Verified
7.7
11
8.4
169
|
Verified
7.1
11
8.4
145
|
Verified
7.6
11
7.6
152
|
Verified
7.0
11
7.9
152
|
Verified
7.6
9
8.1
117
|
Verified
8.0
9
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.3
181
|
Verified
7.6
9
8.1
177
|
Verified
8.3
9
8.3
156
|
Verified
7.4
9
7.7
150
|
Verified
7.6
9
7.9
154
|
Verified
7.8
10
7.8
142
|
Verified
8.0
10
7.6
129
|
Verified
7.7
10
8.4
73
8.2
10
8.1
69
8.1
9
7.7
149
|
Verified
8.3
8
7.9
141
|
Verified
7.7
8
7.0
39
7.9
7
7.6
94
|
Verified
Targeting
8.5
11
8.5
160
|
Verified
7.8
10
8.4
150
|
Verified
8.2
11
8.2
150
|
Verified
7.9
11
8.1
69
Mobile
Not enough data
7.7
112
7.7
8
7.0
39
7.9
7
7.6
94
|
Verified
Platform
6.4
11
8.0
55
8.2
10
8.1
164
|
Verified
8.2
10
8.3
159
|
Verified
7.7
11
8.4
169
|
Verified
7.1
11
8.4
145
|
Verified
7.6
11
7.6
152
|
Verified
7.0
11
7.9
152
|
Verified
7.6
9
8.1
117
|
Verified
8.0
9
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
Not enough data
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.3
181
|
Verified
7.6
9
8.1
177
|
Verified
8.3
9
8.3
156
|
Verified
7.4
9
7.7
150
|
Verified
7.6
9
7.9
154
|
Verified
7.8
10
7.8
142
|
Verified
8.0
10
7.6
129
|
Verified
7.7
10
8.4
73
8.2
10
8.1
69
8.1
9
7.7
149
|
Verified
8.3
8
7.9
141
|
Verified
7.7
8
7.0
39
7.9
7
7.6
94
|
Verified
Targeting
8.5
11
8.5
160
|
Verified
7.8
10
8.4
150
|
Verified
8.2
11
8.2
150
|
Verified
7.9
11
8.1
69
Platform
6.4
11
8.0
55
8.2
10
8.1
164
|
Verified
8.2
10
8.3
159
|
Verified
7.7
11
8.4
169
|
Verified
7.1
11
8.4
145
|
Verified
7.6
11
7.6
152
|
Verified
7.0
11
7.9
152
|
Verified
7.6
9
8.1
117
|
Verified
8.0
9
7.7
136
|
Verified
Demand Side Platforms
8.1
6
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.3
181
|
Verified
7.6
9
8.1
177
|
Verified
8.3
9
8.3
156
|
Verified
7.4
9
7.7
150
|
Verified
7.6
9
7.9
154
|
Verified
7.8
10
7.8
142
|
Verified
8.0
10
7.6
129
|
Verified
7.7
10
8.4
73
8.2
10
8.1
69
8.1
9
7.7
149
|
Verified
8.3
8
7.9
141
|
Verified
7.7
8
7.0
39
7.9
7
7.6
94
|
Verified
Targeting
8.5
11
8.5
160
|
Verified
7.8
10
8.4
150
|
Verified
8.2
11
8.2
150
|
Verified
7.9
11
8.1
69
Demand Side Platforms
7.5
10
8.2
44
|
Verified
7.9
11
7.5
49
|
Verified
7.3
11
7.6
49
|
Verified
Platform
6.4
11
8.0
55
8.2
10
8.1
164
|
Verified
8.2
10
8.3
159
|
Verified
7.7
11
8.4
169
|
Verified
7.1
11
8.4
145
|
Verified
7.6
11
7.6
152
|
Verified
7.0
11
7.9
152
|
Verified
7.6
9
8.1
117
|
Verified
8.0
9
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and Google Marketing Platform are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.9%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
38.9%
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Alternatives
Discussions
Amazon DSP has no discussions with answers
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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