# Airship vs OneSignal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that OneSignal excels in **ease of use** , with many users highlighting how effortless it is to set up and manage push notifications. One user mentioned that "setting up and managing the push notification system has always been effortless," showcasing its user-friendly interface.
- **Users say** that Airship provides **robust targeting capabilities** , particularly for event-based notifications. Reviewers appreciate its ability to set up push notifications using tags and custom events, making it a valuable tool for precise audience engagement.
- **According to verified reviews** , OneSignal stands out for its **reliability** , with users noting that they have never experienced an outage in over four years of use. This reliability is crucial for businesses that depend on consistent communication with their audience.
- **Reviewers mention** that Airship offers **best-in-class services** for mobile app marketing, with one user stating it has been an "invaluable partner" due to its transparency and support. This level of partnership can be a significant advantage for businesses looking for dedicated service.
- **Users highlight** OneSignal's **extensive API** , which allows for custom notification triggers to be integrated directly into their software. This flexibility is a major plus for developers looking to tailor their notification systems to specific needs.
- **G2 reviewers note** that while Airship has strong features, it faces challenges in **overall satisfaction** compared to OneSignal, as reflected in their lower G2 scores. This suggests that users may find OneSignal to be a more comprehensive solution for their mobile marketing needs.



---
## Frequently Asked Questions

### What is the difference between Airship vs OneSignal?

OneSignal stands out over Airship with higher reviewer satisfaction across all key dimensions, especially in ease of use and support.

| [Airship](https://www.g2.com/products/airship/reviews) | [OneSignal](https://www.g2.com/products/onesignal/reviews) |
| --- | --- |
| 4.0/5 (83 reviews) | 4.7/5 (1228 reviews) |
| Mid-Market | Small-Business |
| 7.0 | 8.9 |
| 7.8 | 9.0 |
| Customer Support (3 all-time mentions) | — |



### How do the pricing models of Airship and OneSignal compare?

OneSignal is considered the stronger value by reviewers, reflected in its higher satisfaction with price and cost-related dimensions.

- **Airship:** Reviewers mention a desire for more flexible pricing policies and note that reporting and analytics can be complex for the price.
- **OneSignal:** Reviewers consistently highlight the generous free tier and the ability to access core features without upfront payment, with many noting that significant utility is available before entering payment details.
- **Switching reasons:** In recent reviews, buyers cite OneSignal's free tier and ease of use as key reasons for switching from other platforms.



### What are the best alternatives to Airship and OneSignal?

The top three alternatives to Airship and OneSignal are Braze, MoEngage, and CleverTap.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Airship](https://www.g2.com/products/airship/reviews) | 4.0/5 (83 reviews) | Mid-Market | Reviewers want more flexible pricing policies | Customer Support (3 all-time mentions) |
| [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5 (1228 reviews) | Small-Business | Generous free tier, high value before payment | Ease of use and intuitive dashboard |
| [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | — | — |
| [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525 reviews) | Mid-Market | — | — |
| [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5 (670 reviews) | Mid-Market | — | — |



### Which Mobile Marketing features should I prioritize when comparing Airship and OneSignal?

Buyers should prioritize ease of use, ease of setup, quality of support, integrations, and email capabilities when comparing Airship and OneSignal.

- **Ease of Use:** Airship 7.8, OneSignal 9.3
- **Ease of Setup:** Airship 7.0, OneSignal 8.9
- **Quality of Support:** Airship 7.8, OneSignal 9.0
- **Integrations:** OneSignal offers integrations and application attribution features not present in Airship.
- **Email:** Email is the most frequently mentioned feature in recent reviews for both products, with Airship receiving 1 all-time mention for email management.



### What are the pros and cons of Airship vs OneSignal?

OneSignal's headline strength is ease of use, while Airship is most frequently praised for customer support.

- **Airship strengths:** Customer Support (3 all-time mentions), helpfulness (3 all-time mentions), partnership (2 all-time mentions), ease of use, easy setup, email management, engagement, intuitive interface.
- **Airship trade-offs:** Delay issues (2 all-time mentions), slow loading (2), slow performance (2), campaign management complexity, complex features, downtime issues, integration difficulty, interface usability, lack of insights, learning curve.
- **OneSignal strengths:** In recent reviews, many highlight ease of use, intuitive dashboard, generous free tier, and reliable push notification delivery.
- **OneSignal trade-offs:** Reviewers note a learning curve for advanced features and occasional slow customer support response on free plans.



### Is Airship or OneSignal better for small businesses?

OneSignal is better suited for small businesses, as its largest reviewer segment is Small-Business and reviewers consistently praise its accessibility and value.

- **Airship:** Largest segment is Mid-Market; reviewers note a steeper learning curve and desire for more flexible pricing.
- **OneSignal:** Largest segment is Small-Business; reviewers highlight the intuitive dashboard, ease of setup, and generous free tier as ideal for small teams.



### Which Mobile Marketing platform has better integrations?

OneSignal is favored for integrations, as it uniquely offers integrations and application attribution features not present in Airship.

- **Airship:** Reviewers mention Salesforce integration in recent reviews, but no all-time integration mention counts are available.
- **OneSignal:** Reviewers highlight integrations and application attribution as unique features, with frequent mentions of API and SDK integrations for custom workflows.



### How do Airship and OneSignal compare on customer support?

OneSignal leads Airship in Quality of Support by a material margin, with scores of 9.0 versus 7.8.

- **Airship:** Reviewers cite both proactive and helpful support (3 all-time mentions), but also mention slow ticket resolution and inconsistent support experiences.
- **OneSignal:** Reviewers consistently praise support quality, though some note slower response times on free plans; overall satisfaction is higher.



### Which is easier to implement, Airship or OneSignal?

OneSignal is easier to implement than Airship, with an Ease of Setup score advantage of 1.9 points (8.9 vs 7.0).

- **Airship:** Reviewers describe the setup as sometimes complex, with onboarding and technical implementation requiring more effort and documentation.
- **OneSignal:** Reviewers frequently highlight quick setup, with many stating they were up and running in under a day and found the process straightforward.



### Which product has better Email?

OneSignal is favored for Email, as reviewers highlight its unified dashboard and multi-channel support, while Airship's email capabilities are less frequently cited and noted as less intuitive.

- **Airship:** Email management receives 1 all-time mention; reviewers note email integration is not the platform's focus and cite missing features and less intuitive workflows for email compared to mobile messaging.
- **OneSignal:** Reviewers consistently mention email as a core feature, with positive sentiment around unified campaign management and ease of use for email alongside push and SMS.



| | Airship | OneSignal | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 83 | 1,237 | 

---
## Top Pros & Cons

### Airship

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Delay Issues (2 reviews)
- Slow Loading (2 reviews)

### OneSignal

Pros:
- Ease of Use (180 reviews)
- Notifications (141 reviews)

Cons:
- Missing Features (44 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | Airship | OneSignal | 
|---|---|---|
  | **Meets Requirements** | 8.1 (73 reviews) | 9.0 (649 reviews) | 
  | **Ease of Use** | 7.8 (75 reviews) | 9.3 (1057 reviews) | 
  | **Ease of Setup** | 7.0 (30 reviews) | 8.9 (554 reviews) | 
  | **Ease of Admin** | 7.4 (29 reviews) | 9.0 (378 reviews) | 
  | **Quality of Support** | 7.8 (70 reviews) | 9.0 (599 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (28 reviews) | 9.1 (354 reviews) | 
  | **Product Direction (% positive)** | 8.7 (72 reviews) | 9.0 (629 reviews) | 

---
## Pricing

### Airship

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and organizations just starting out

Key Features:
- Access to all channels 
- Basic automation & analytics
- OneSignal AI & MCP

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Airship** | N/A | N/A |
| **OneSignal** | 8.5/10 | 148 |

#### Email Marketing

| Feature | Airship | OneSignal | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.6 (98 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.9 (96 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.8 (95 reviews) | 
| **Automated Email Responses** | Not enough data | 8.5 (90 reviews) | 

#### Online Marketing

| Feature | Airship | OneSignal | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Feature Not Available | 
| **Dynamic Content** | Not enough data | 8.7 (95 reviews) | 
| **A/B Testing** | Not enough data | 8.6 (98 reviews) | 
| **Mobile Optimized** | Not enough data | 9.1 (95 reviews) | 
| **Search Tracking and Optimization** | Not enough data | Feature Not Available | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Airship | OneSignal | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Feature Not Available | 
| **Data Quality Management** | Not enough data | 8.5 (90 reviews) | 
| **Segmentation** | Not enough data | 9.2 (96 reviews) | 
| **Lead Scoring and Grading** | Not enough data | Feature Not Available | 
| **Lead Nurturing** | Not enough data | 8.7 (91 reviews) | 
| **Email Tracking** | Not enough data | 8.5 (92 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 8.7 (95 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.4 (85 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Airship | OneSignal | 
|---|---|---|
| **Program Management** | Not enough data | Feature Not Available | 
| **Event / Webinar Marketing** | Not enough data | Feature Not Available | 
| **Calendaring** | Not enough data | Feature Not Available | 
| **Budgeting** | Not enough data | Feature Not Available | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | Airship | OneSignal | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 8.3 (88 reviews) | 
| **Social Campaigns** | Not enough data | Feature Not Available | 
| **Social Media Engagement** | Not enough data | Feature Not Available | 
| **Social Media Advertising** | Not enough data | Feature Not Available | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Airship | OneSignal | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.6 (101 reviews) | 
| **Web Analytics** | Not enough data | 8.5 (88 reviews) | 
| **ROI Analytics** | Not enough data | 8.1 (87 reviews) | 
| **Revenue Analytics** | Not enough data | 8.1 (85 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | Feature Not Available | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Airship | OneSignal | 
|---|---|---|
| **Customization ** | Not enough data | 8.6 (97 reviews) | 
| **Workflow Capability** | Not enough data | 8.5 (91 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (100 reviews) | 
| **Internationalization** | Not enough data | 8.2 (61 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 8.2 (63 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (100 reviews) | 
| **Output Document Generation** | Not enough data | 8.0 (85 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Airship | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | Airship | OneSignal | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.2 (91 reviews) | 
| **Integration APIs** | Not enough data | 8.6 (99 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (89 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Airship | OneSignal | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Airship** | 7.4/10 | 52 |
| **OneSignal** | 8.3/10 | 558 |

#### Campaigns

| Feature | Airship | OneSignal | 
|---|---|---|
| **Customize** | 7.7 (47 reviews) | 8.9 (465 reviews) | 
| **Scheduling** | 8.6 (50 reviews) | 9.1 (456 reviews) | 
| **Retarget** | 7.1 (47 reviews) | 8.6 (410 reviews) | 
| **Segmentation** | 7.6 (46 reviews) | 8.8 (460 reviews) | 
| **Triggered Notifications** | 8.2 (50 reviews) | 8.8 (448 reviews) | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Analytics

| Feature | Airship | OneSignal | 
|---|---|---|
| **Campaign Performance** | 7.0 (50 reviews) | 8.5 (444 reviews) | 
| **Audience Insights** | 6.9 (48 reviews) | 8.3 (439 reviews) | 
| **Drip Campaigns** | Not enough data | Not enough data | 

#### Optimization

| Feature | Airship | OneSignal | 
|---|---|---|
| **A/B Testing** | 6.4 (46 reviews) | 8.4 (386 reviews) | 
| **Personalization** | 7.5 (48 reviews) | 8.6 (424 reviews) | 
| **Rich Notifications** | 7.7 (44 reviews) | 8.8 (431 reviews) | 
| **Integrations** | 7.0 (45 reviews) | 8.7 (424 reviews) | 
| **App Notifications** | Not enough data | Not enough data | 
| **SMS Notifications** | Not enough data | Not enough data | 
| **Web Notifications** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Airship | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (13 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Airship | OneSignal | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Subscriber Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Notification Editor** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Airship** | N/A | N/A |
| **OneSignal** | 8.8/10 | 46 |

#### Text Messaging

| Feature | Airship | OneSignal | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (34 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (34 reviews) | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | 8.1 (32 reviews) | 
| **MMS Marketing** | Not enough data | 8.5 (33 reviews) | 
| **Personalization** | Not enough data | 8.9 (35 reviews) | 
| **Transactional SMS** | Not enough data | 9.0 (31 reviews) | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Airship | OneSignal | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (33 reviews) | 
| **Marketing Automation** | Not enough data | 8.7 (33 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.5 (30 reviews) | 
| **API Integration** | Not enough data | 9.1 (34 reviews) | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Airship | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Airship | OneSignal | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Airship | OneSignal | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Airship | OneSignal | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Airship** | N/A | N/A |
| **OneSignal** | 8.6/10 | 147 |

#### Messaging Channels

| Feature | Airship | OneSignal | 
|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | 
| **Email** | Not enough data | 8.7 (95 reviews) | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | 
| **Two way messaging** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Airship | OneSignal | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Airship** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Airship | OneSignal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Airship | OneSignal | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Airship | OneSignal | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Airship | OneSignal | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Airship** | 7.5/10 | 37 |
| **OneSignal** | 8.6/10 | 223 |

#### Analysis

| Feature | Airship | OneSignal | 
|---|---|---|
| **Application Attribution** | Feature Not Available | 8.7 (97 reviews) | 
| **Campaign Analysis** | 7.2 (32 reviews) ✓ Verified | 8.7 (169 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.0 (26 reviews) | 8.2 (141 reviews) | 
| **Activity Dashboard** | 8.2 (25 reviews) | 8.3 (150 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Airship | OneSignal | 
|---|---|---|
| **Proximity Marketing** | 6.9 (33 reviews) | 8.7 (146 reviews) ✓ Verified | 
| **Alerts/Notifications** | 9.1 (37 reviews) ✓ Verified | 9.4 (193 reviews) ✓ Verified | 
| **Bulk SMS** | 7.0 (27 reviews) ✓ Verified | 8.1 (80 reviews) | 
| **Two-Way Text Messaging** | 6.9 (27 reviews) | Feature Not Available | 
| **Email Campaigns** | 7.3 (22 reviews) | 8.4 (137 reviews) | 
| **Audience Segmentation** | 8.6 (26 reviews) | 8.8 (180 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | Airship | OneSignal | 
|---|---|---|
| **Coupons and Promotions** | 7.1 (26 reviews) | 8.2 (134 reviews) | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | Airship | OneSignal | 
|---|---|---|
| **Optimization** | 7.4 (32 reviews) | 8.9 (147 reviews) | 
| **Integrations - Mobile Marketing** | Feature Not Available | 9.0 (155 reviews) ✓ Verified | 
| **Internationalization** | 7.6 (31 reviews) | 8.8 (140 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Airship | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Airship | OneSignal | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification)


**Unique to OneSignal (4):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Airship | OneSignal | 
|---|---|---|
| **Small-Business** | 19.5% | 65.5% | 
| **Mid-Market** | 43.9% | 27.7% | 
| **Enterprise** | 36.6% | 6.8% | 

### By Industry

#### Airship

- **Telecommunications:** 8.5%
- **Computer Software:** 7.3%
- **Leisure, Travel & Tourism:** 7.3%
- **Marketing and Advertising:** 7.3%
- **Broadcast Media:** 6.1%
- **Retail:** 6.1%
- **Entertainment:** 4.9%
- **Online Media:** 4.9%
- **Environmental Services:** 3.7%
- **Financial Services:** 3.7%
- **Other:** 40.2%

#### OneSignal

- **Computer Software:** 12.6%
- **Information Technology and Services:** 9.9%
- **Financial Services:** 5.8%
- **Health, Wellness and Fitness:** 4.3%
- **Online Media:** 3.8%
- **Computer Games:** 3.7%
- **Entertainment:** 3.6%
- **Marketing and Advertising:** 3.0%
- **Consumer Services:** 2.8%
- **Education Management:** 2.7%
- **Other:** 47.7%

---
## Alternatives

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### Alternatives to OneSignal

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- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (838 reviews)
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- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1428 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (681 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (770 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.4/5 stars (52 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1362 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (719 reviews)

---
## Top Discussions

### Airship

No discussions available for this product.

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 4 comments, 4 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 2 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/airship-vs-onesignal)