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Compare Ahrefs and Matomo (Formerly Piwik) 
Featured Products
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (54.9% of reviews)
Entry-Level Pricing
Starting at $29.00
FREE download
Ahrefs
Star Rating
(670)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansMatomo (Formerly Piwik)
Star Rating
(93)4.2 out of 5
Market Segments
Small-Business (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Matomo excels in providing users with a high level of control and independence over their analytics data, especially for those who prefer self-hosted solutions. Users appreciate its open-source nature, which allows for greater customization and ensures GDPR compliance without the concerns associated with proprietary tools.
- Users say that Ahrefs stands out for its comprehensive backlink analysis, with many noting that its database is both deep and up-to-date. This feature is particularly valuable for SEO professionals who rely on accurate data to build effective backlink strategies, making it a trusted choice in the industry.
- Reviewers mention that while Matomo is praised for its ease of use, it can sometimes lag behind in terms of setup simplicity. Some users have reported challenges during the initial configuration, which may require more technical knowledge compared to Ahrefs, which is noted for its straightforward onboarding process.
- According to verified reviews, Ahrefs combines multiple essential SEO tools, such as keyword research and site health monitoring, into one platform. This integration helps users save time and focus on actionable insights, a feature that many find invaluable for improving their search rankings.
- G2 reviewers highlight that Matomo's strong focus on data privacy and user control is a significant advantage for small businesses concerned about compliance. Users appreciate the ability to manage every aspect of their analytics data gathering, which is a key differentiator from more traditional analytics platforms.
- Users express that while both tools have their strengths, Ahrefs generally receives higher ratings for quality of support and product direction. Reviewers have noted that the support team is responsive and helpful, which can be crucial for users who need assistance navigating complex SEO challenges.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Ahrefs
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.0
519
8.5
77
Ease of Use
8.8
526
8.0
79
Ease of Setup
9.0
263
7.6
50
Ease of Admin
8.8
190
7.9
47
Quality of Support
8.4
435
7.7
48
Has the product been a good partner in doing business?
8.7
183
8.4
30
Product Direction (% positive)
8.9
495
8.2
77
Features by Category
Metrics
Not enough data
8.5
61
Not enough data
8.4
56
Not enough data
8.7
57
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
8.1
49
Not enough data
8.1
51
Not enough data
7.9
46
Not enough data
7.5
38
Reporting
Not enough data
8.3
57
Not enough data
8.1
40
Not enough data
8.2
42
Not enough data
7.8
48
Not enough data
8.1
37
Not enough data
8.0
42
Not enough data
8.3
55
Other
Not enough data
8.4
55
Not enough data
8.5
52
Not enough data
7.8
41
Not enough data
8.2
44
Not enough data
7.9
30
Not enough data
7.4
22
Not enough data
8.3
40
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
38
Not enough data
7.8
34
Not enough data
8.5
49
Not enough data
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
7
Not enough data
10.0
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
7
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
202
Not enough data
8.8
198
Not enough data
8.7
187
Not enough data
8.6
192
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.2
18
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
Not enough data
SEO Content & Rankings
9.2
409
Not enough data
8.8
399
Not enough data
8.5
369
Not enough data
7.8
188
Not enough data
8.2
175
Not enough data
SEO Reporting
9.1
399
Not enough data
8.2
206
Not enough data
7.9
187
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
8.2
13
8.4
92
9.3
20
Feature Not Available
8.7
15
Metrics
Feature Not Available
9.1
18
8.2
87
8.9
20
Feature Not Available
9.2
19
7.1
75
9.0
19
Feature Not Available
9.0
17
9.0
98
8.6
14
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Matomo (Formerly Piwik) are categorized as Content Analytics
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Matomo (Formerly Piwik) is categorized as Digital Analytics
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
11.8%
Information Technology and Services
9.5%
Internet
7.4%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
14.9%
Computer Software
10.3%
Internet
9.2%
Information Technology and Services
9.2%
Retail
4.6%
Other
51.7%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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