# Ahrefs, Matomo (Formerly Piwik) vs Moz Pro Comparison | | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 4.3 out of 5 | | **Total Reviews** | 695 | 96 | 608 | | **Largest Market Segment** | Small-Business (63.8% of reviews) | Small-Business (55.3% of reviews) | Small-Business (58.3% of reviews) | | **Entry Level Price** | Free Trial | FREE download | $49.00 1 User Per Month | --- ## Top Pros & Cons ### Ahrefs Pros: - Ease of Use (75 reviews) - Keyword Research (74 reviews) Cons: - Expensive (45 reviews) - High Costs (39 reviews) ### Matomo (Formerly Piwik) Pros: - Customization (1 reviews) - Data Collection (1 reviews) ### Moz Pro Pros: - User-Friendly (14 reviews) - Keyword Research (12 reviews) Cons: - Limited Features (8 reviews) - Feature Deficiency (4 reviews) --- ## Ratings Comparison | Rating | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Meets Requirements** | 9.0 (534 reviews) | 8.5 (80 reviews) | 8.4 (529 reviews) | | **Ease of Use** | 8.8 (541 reviews) | 8.0 (82 reviews) | 8.6 (532 reviews) | | **Ease of Setup** | 9.0 (278 reviews) | 7.7 (53 reviews) | 8.8 (325 reviews) | | **Ease of Admin** | 8.9 (206 reviews) | 7.9 (48 reviews) | 8.9 (248 reviews) | | **Quality of Support** | 8.4 (447 reviews) | 7.7 (49 reviews) | 8.5 (433 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (197 reviews) | 8.4 (31 reviews) | 8.9 (238 reviews) | | **Product Direction (% positive)** | 8.9 (507 reviews) | 8.1 (80 reviews) | 8.3 (522 reviews) | --- ## Pricing ### Ahrefs #### Entry-Level Pricing Plan: Ahrefs Free Price: Free Trial Description: Free (but limited) lifetime plan for six core tools. Key Features: - Site Explorer - Site Audit - Website Analytics [Browse all 6 editions](https://www.g2.com/products/ahrefs/pricing) #### Free Trial Yes ### Matomo (Formerly Piwik) #### Entry-Level Pricing Plan: On-Premise (Self-Hosted) Price: FREE download Description: GPL v3+ licensed. Premium Features & Support options available. Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/ Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data. [Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing) #### Free Trial Yes ### Moz Pro #### Entry-Level Pricing Plan: Starter Price: $49.00 1 User Per Month Description: $39/mo when you pay yearly. For small businesses or startups with only one website. Key Features: - User seats - 1 - MozBar Premium - 24/7 Support [Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Matomo (Formerly Piwik)** | 8.2/10 | 69 | | **Moz Pro** | N/A | N/A | #### Metrics | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Sessions - Digital Analytics** | Not enough data | 8.5 (63 reviews) | Not enough data | | **Engagement** | Not enough data | 8.5 (57 reviews) | Not enough data | | **Entry and Exit Pages** | Not enough data | 8.8 (58 reviews) | Not enough data | | **Standard Event Tracking** | Not enough data | 8.5 (60 reviews) | Not enough data | | **Custom Event Tracking** | Not enough data | 8.2 (58 reviews) | Not enough data | | **Retention** | Not enough data | 8.1 (49 reviews) | Not enough data | | **Return** | Not enough data | 8.1 (51 reviews) | Not enough data | | **Conversions** | Not enough data | 7.9 (47 reviews) | Not enough data | | **Funnels** | Not enough data | 7.5 (38 reviews) | Not enough data | #### Reporting | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Real-Time Reporting** | Not enough data | 8.3 (58 reviews) | Not enough data | | **Trending** | Not enough data | 8.1 (40 reviews) | Not enough data | | **Retroactive Reporting** | Not enough data | 8.3 (43 reviews) | Not enough data | | **Segmentation** | Not enough data | 7.9 (49 reviews) | Not enough data | | **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | Not enough data | | **Unification Across Devices** | Not enough data | 8.0 (42 reviews) | Not enough data | | **Custom Reports and Dashboards** | Not enough data | 8.3 (55 reviews) | Not enough data | #### Other | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **User Data** | Not enough data | 8.4 (55 reviews) | Not enough data | | **Site Search Reporting** | Not enough data | 8.5 (52 reviews) | Not enough data | | **Load Time Monitoring** | Not enough data | 7.8 (41 reviews) | Not enough data | | **Campaign Tracking** | Not enough data | 8.3 (45 reviews) | Not enough data | | **E-Commerce** | Not enough data | 7.9 (30 reviews) | Not enough data | | **Promotional Messages** | Not enough data | 7.4 (22 reviews) | Not enough data | | **Administration Alerts** | Not enough data | 8.3 (40 reviews) | Not enough data | #### Agentic AI - Digital Analytics | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Administration | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **API / Integrations** | Not enough data | 8.4 (39 reviews) | Not enough data | | **QA Testing** | Not enough data | 7.8 (34 reviews) | Not enough data | | **Performance and Reliability** | Not enough data | 8.6 (50 reviews) | Not enough data | | **User, Role, and Access Management** | Not enough data | 8.9 (54 reviews) | Not enough data | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Content Creation | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### AI Writing Assistant | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Grammar | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Grammar Check** | Not enough data | Not enough data | Not enough data | | **Tone Check** | Not enough data | Not enough data | Not enough data | | **Sentence Formatting** | Not enough data | Not enough data | Not enough data | #### Formatting | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Plagiarism Check** | Not enough data | Not enough data | Not enough data | | **Style Editor** | Not enough data | Not enough data | Not enough data | | **Citation Finder** | Not enough data | Not enough data | Not enough data | #### Content | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Idea Recommendation** | Not enough data | Not enough data | Not enough data | | **Content Generation** | Not enough data | Not enough data | Not enough data | | **Form Generation** | Not enough data | Not enough data | Not enough data | #### Product Type | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Standalone Application** | Not enough data | Not enough data | Not enough data | | **Plugin** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | ### Local SEO | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 9.2/10 | 14 | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Local Search Optimization | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Rank Tracking** | 10.0 (7 reviews) | Not enough data | Not enough data | | **Online Listings** | 10.0 (7 reviews) | Not enough data | Not enough data | | **Google My Business** | 8.9 (6 reviews) | Not enough data | Not enough data | | **Reputation Management** | 8.7 (5 reviews) | Not enough data | Not enough data | | **Social Media** | 8.0 (5 reviews) | Not enough data | Not enough data | | **Dashboards and Reporting** | 9.8 (7 reviews) | Not enough data | Not enough data | ### Competitive Intelligence | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 8.0/10 | 122 | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Platform Basics | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Centralized Platform** | 8.4 (98 reviews) | Not enough data | Not enough data | | **Web Tracking** | 8.4 (107 reviews) | Not enough data | Not enough data | #### Agentic AI - Competitive Intelligence | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | Not enough data | #### Platform Data | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Product Details** | Feature Not Available | Not enough data | Not enough data | | **Customer Feedback & Reviews** | Feature Not Available | Not enough data | Not enough data | | **Channel Acquisition** | 7.8 (89 reviews) | Not enough data | Not enough data | #### Platform Content | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Battlecards** | Feature Not Available | Not enough data | Not enough data | #### Platform Reporting | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Customizable Dashboard** | 7.6 (99 reviews) | Not enough data | Not enough data | | **Benchmark Reporting** | 8.4 (100 reviews) | Not enough data | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 7.9/10 | 481 | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | 7.0/10 | 483 | #### SEO Auditing & Monitoring | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **SEO Alerting** | 8.4 (201 reviews) | Not enough data | 8.1 (246 reviews) | | **SEO Auditing** | 8.8 (204 reviews) | Not enough data | 8.4 (233 reviews) | | **SEO Change Tracking** | 8.7 (186 reviews) | Not enough data | Feature Not Available | | **Technical SEO** | 8.6 (195 reviews) | Not enough data | 8.1 (232 reviews) | #### Agentic AI - SEO Tools | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | 7.1 (15 reviews) | Not enough data | 5.6 (28 reviews) | | **Multi-step Planning** | 7.2 (15 reviews) | Not enough data | 5.7 (27 reviews) | | **Cross-system Integration** | 7.6 (17 reviews) | Not enough data | 5.8 (29 reviews) | | **Adaptive Learning** | 7.1 (16 reviews) | Not enough data | 6.3 (29 reviews) | | **Natural Language Interaction** | 7.0 (15 reviews) | Not enough data | 6.1 (28 reviews) | | **Proactive Assistance** | 7.3 (15 reviews) | Not enough data | 5.8 (28 reviews) | | **Decision Making** | 7.8 (17 reviews) | Not enough data | 5.8 (28 reviews) | #### SEO Content & Rankings | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Link Building** | 9.2 (415 reviews) | Not enough data | 7.8 (450 reviews) | | **Keyword Research** | 8.9 (407 reviews) | Not enough data | 8.5 (460 reviews) | | **SERP Rank Tracking** | 8.5 (374 reviews) | Not enough data | 8.6 (450 reviews) | | **Localization** | 7.8 (185 reviews) | Not enough data | 7.4 (240 reviews) | | **Content Insights** | 8.2 (173 reviews) | Not enough data | 7.5 (221 reviews) | #### SEO Reporting | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Competitor Analysis** | 9.1 (405 reviews) | Not enough data | 8.4 (453 reviews) | | **Data Visualization** | 8.2 (207 reviews) | Not enough data | 7.8 (242 reviews) | | **Custom Reports** | 7.8 (185 reviews) | Not enough data | 7.4 (241 reviews) | | **White Label** | Feature Not Available | Not enough data | 6.8 (225 reviews) | #### Generative AI | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **AI Text Generation** | 6.2 (67 reviews) | Not enough data | 6.0 (202 reviews) | | **AI Text Summarization** | 6.1 (66 reviews) | Not enough data | 6.1 (202 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 8.2/10 | 34 | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Media Channels | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Broadcast Media** | Feature Not Available | Not enough data | Not enough data | | **Print Media** | Feature Not Available | Not enough data | Not enough data | | **Online Media** | 8.5 (31 reviews) | Not enough data | Not enough data | #### Geographic Coverage | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Local Media** | 8.1 (27 reviews) | Not enough data | Not enough data | | **National Media** | 7.6 (26 reviews) | Not enough data | Not enough data | | **International Media** | 7.7 (27 reviews) | Not enough data | Not enough data | #### Reporting | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Keyword Targeting** | 9.0 (32 reviews) | Not enough data | Not enough data | | **Custom Feeds and Alerts** | 8.7 (30 reviews) | Not enough data | Not enough data | | **Custom Reports** | 8.2 (12 reviews) | Not enough data | Not enough data | | **Dashboards** | 8.2 (12 reviews) | Not enough data | Not enough data | #### Agentic AI - Media Monitoring | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **AI Text Generation** | 7.3 (11 reviews) | Not enough data | Not enough data | | **AI Text Summarization** | 6.7 (11 reviews) | Not enough data | Not enough data | ### Paid Search Intelligence | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Platform Basics | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Benchmarking** | Not enough data | Not enough data | Not enough data | | **Ad Creatives** | Not enough data | Not enough data | Not enough data | | **Paid Search Data** | Not enough data | Not enough data | Not enough data | #### Platform Data | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Alerts** | Not enough data | Not enough data | Not enough data | | **Data Access** | Not enough data | Not enough data | Not enough data | | **Web Traffic** | Not enough data | Not enough data | Not enough data | | **Subdomains** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Operational Risk Management | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Visibility & Tracking | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 8.1/10 | 112 | | **Matomo (Formerly Piwik)** | 8.9/10 | 23 | | **Moz Pro** | N/A | N/A | #### Tools | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Contact Collection** | Feature Not Available | 8.2 (13 reviews) | Not enough data | | **Audience Insights** | 8.3 (93 reviews) | 9.3 (20 reviews) | Not enough data | | **Social Sharing** | Feature Not Available | 8.7 (15 reviews) | Not enough data | #### Metrics | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Entry and Exit Pages** | Feature Not Available | 9.1 (18 reviews) | Not enough data | | **Sessions** | 8.1 (88 reviews) | 8.9 (20 reviews) | Not enough data | | **Engagement** | Feature Not Available | 9.2 (19 reviews) | Not enough data | | **Return** | 7.0 (74 reviews) | 9.0 (19 reviews) | Not enough data | | **Conversions** | Feature Not Available | 9.0 (17 reviews) | Not enough data | | **Search Rank** | 9.0 (98 reviews) | 8.6 (14 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | 8.6 (6 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | Not enough data | | **Decision Making** | 8.6 (6 reviews) | Not enough data | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Platform | Feature | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Internationalization** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to Ahrefs (8):** [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant), [Local SEO Software](https://www.g2.com/categories/local-seo), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [SEO Tools](https://www.g2.com/categories/seo-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Unique to Matomo (Formerly Piwik) (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Moz Pro (3):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Ahrefs | Matomo (Formerly Piwik) | Moz Pro | |---|---|---|---| | **Small-Business** | 63.8% | 55.3% | 58.3% | | **Mid-Market** | 31.0% | 30.6% | 33.3% | | **Enterprise** | 5.2% | 14.1% | 8.4% | ### By Industry #### Ahrefs - **Marketing and Advertising:** 36.8% - **Computer Software:** 11.6% - **Information Technology and Services:** 9.6% - **Internet:** 7.3% - **Financial Services:** 2.9% - **Market Research:** 1.9% - **Education Management:** 1.8% - **Automotive:** 1.6% - **Leisure, Travel & Tourism:** 1.1% - **Consumer Services:** 1.0% - **Other:** 24.5% #### Matomo (Formerly Piwik) - **Marketing and Advertising:** 14.4% - **Computer Software:** 11.1% - **Information Technology and Services:** 8.9% - **Internet:** 8.9% - **Retail:** 5.6% - **Publishing:** 4.4% - **Airlines/Aviation:** 3.3% - **Automotive:** 3.3% - **Government Administration:** 2.2% - **Health, Wellness and Fitness:** 2.2% - **Other:** 35.6% #### Moz Pro - **Marketing and Advertising:** 30.3% - **Information Technology and Services:** 9.0% - **Computer Software:** 8.1% - **Internet:** 7.3% - **Retail:** 2.9% - **Hospital & Health Care:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Financial Services:** 1.9% - **Manufacturing:** 1.5% - **Higher Education:** 1.5% - **Other:** 32.5% --- ## Alternatives ### Alternatives to Ahrefs - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (814 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews) ### Alternatives to Matomo (Formerly Piwik) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1769 reviews) - [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews) ### Alternatives to Moz Pro - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (814 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews) --- ## Top Discussions ### Ahrefs - Title: [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) — 6 comments, 1 upvote > **Top comment:** "Yes, you can. But the free version comes with very limited features. " - Title: [Ahrefs KD is different from Moz](https://www.g2.com/discussions/34253-ahrefs-kd-is-different-from-moz) — 6 comments, 1 upvote > **Top comment:** "but i prefer Moz KD for my site bestmultimeter2020.com/best-fluke-multimeter/" - Title: [Is Ahrefs worth the money?](https://www.g2.com/discussions/is-ahrefs-worth-the-money) — 5 comments, 1 upvote > **Top comment:** "Definitely. It'll give valuable data necessary for a executing successful SEO." - Title: [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) — 4 comments, 1 upvote > **Top comment:** "Ahrefs is an all-in-one SEO toolkit designed to supercharge your website's traffic. It tackles several crucial SEO tasks: Competitor Analysis: See how..." - Title: [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) — 3 comments, 10 upvotes > **Top comment:** "Comment deleted by user." ### Matomo (Formerly Piwik) - Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..." - Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote > **Top comment:** "I no delete it" - Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote > **Top comment:** "Because your platform is very helpful" ### Moz Pro - Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..." - Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..." - Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..." - Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary): * Standard: $950 per year (when paid..." - Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ahrefs-vs-matomo-formerly-piwik-vs-moz-pro)